Driving what’s next in mobility

As a leading automotive partner in the UAE, AWR Automotive has built a robust ecosystem spanning sales, service, and parts. Our signature blend of care, innovation, and sustainability drives how we move forward — for customers, communities, and generations.


Explore our portfolio of exceptional brands.

AWR Trading, a strategic business unit within AWR Automotive, manages a portfolio of global brands — TotalEnergies, Amaron, CEAT, Fortron, and X-Cool — serving over 600 dealers across the UAE. With market leadership in non-franchise car rental and automotive batteries, AWR Trading powers performance and reliability across the value chain.

Advanced automotive window films that enhance comfort, energy efficiency, and UV protection.

5

Decades

30

Service centres

21

Showrooms

23

Parts outlets

Other industries

From logistics to lighting, packaging to agritech, our diverse businesses are united by a single purpose: to create value, enable progress, and enrich everyday life.