1954
The story begins with Al-Ahliya Library, Dubai’s first modern bookshop. A humble venture with a visionary belief in the power of accessible knowledge, it laid the foundation for today’s AWR Group.
Our history
Since its inception in 1954, AWR Group has grown to become one of the largest privately-owned family businesses in the Middle East. See how a modest bookstore on the Dubai Creek evolved into a regional powerhouse.
1950-1990
1968
Arabian Automobiles is founded to meet Dubai’s growing transportation needs, beginning a partnership with Nissan that would shape the UAE’s automotive landscape for decades.
1979
AWR Properties is established to create distinctive mixed-use spaces combining quality, comfort, and design — enhancing everyday living in an ever-evolving city.
1982
The Group welcomes Infiniti to the UAE, laying the groundwork for introducing premium vehicles and anticipating the brand’s global launch.
1990s
1999
Frater is introduced, bringing human-centric, design-led lighting to the UAE. It becomes the nation’s first EIAC-accredited lighting laboratory.
2000s
2005
The Group enters into a partnership with Oracle to drive innovation and accelerate digital transformation.
2005
Renault joins the portfolio, bringing European engineering and technology to the UAE’s dynamic mobility market.
2008
Shift Leasing launches, offering flexible, tech-enabled solutions for individuals and enterprises.
2010-present
2011
The Group’s expansion into logistics links businesses across the region with scalable, end-to-end solutions through AWR Logistics.
2012
The Group ventures into lifestyle with curated fashion, homeware, and beauty brands, redefining modern living through AWR Lifestyle.
2018
The Group launches “Enriching Communities,” its first CSR programme, rooted in the founder’s ethos of creating meaningful impact.
2019
Sineo Packaging joins the portfolio, advancing sustainable packaging and reinforcing the Group’s circular economy commitment.
2020
AWR Properties ventures into hospitality with the DoubleTree by Hilton M Square Dubai.
2022
The Group partners with Armela Farms to champion hydroponic farming, addressing food security and supporting UAE Vision 2030.
2024
Partnerships with Chery, Zeekr, and smart bring premium, innovative EVs to the UAE, accelerating the shift to sustainable mobility.
2025
The Group partners with China’s JMCG to establish JMMC, securing exclusive UAE distribution for its buses and trucks.
2025
The Group embarks on its first major brand transformation in over 75 years, unifying respected brands under a cohesive, purpose-driven identity aligned with Vision 2030.
2030
The journey continues, with innovation, impact, and sustainability guiding the Group toward Vision 2030 and beyond — shaping industries, enriching communities, and building a thriving future.
Today, AWR Group stands at the intersection of legacy and innovation — balancing our deep roots with a forward-looking vision for 2030 and beyond.
Our next chapter is about growth with purpose, performance with responsibility, and leadership with heart.
We’re not just at work for today — we’re at work for a future that thrives.
Envisioning a future with
exponential potential
AWR Group’s next chapter is stronger, more impactful,
and more sustainable than ever.