Explore our business
Latest on the industry
AW Rostamani Group (AWR Group), one of the UAE’s leading multi-sector family businesses, formalised a strategic social impact partnership with the Dubai Community Contributions Establishment (JOOD). JOOD is the official community contributions platform in Dubai, established to enable and organise community giving in a structured, transparent, and well-governed framework. It supports the Dubai Social Agenda 33 and contributes to strengthening the ecosystem of social impact by connecting contributions to impactful initiatives across the emirate. The strategic partnership brings together JOOD’s mandate to enable and organise community contributions with AWR Group’s private-sector resources, expertise, and community engagement capabilities. Together, both organisations aim to support a more structured, collaborative, and outcome-driven model for social impact, aligned with national and local development priorities. Through the agreement, AWR Group and JOOD will develop and support initiatives that develop and support initiatives that create lasting positive outcomes for communities across Dubai. Under the agreement, the partnership will explore innovative approaches and pilot models for community contribution and social impact delivery across five key areas: youth development and employment, women’s economic participation, community wellbeing, sustainability and environmental responsibility, and social infrastructure support. These areas also support shared priorities reflected in the United Nations Sustainable Development Goals (SDGs), with particular relevance to quality education, reduced inequalities, responsible consumption and production, and partnerships for the goals. H.E Marwan Rashed BinHashim, CEO of JOOD added: “At JOOD, we believe that lasting social impact is created when government entities, the private sector, and the wider community come together around a shared purpose. Our partnership with AWR Group reflects this belief and represents a significant step towards building a more connected and collaborative ecosystem for community contribution in the UAE. Through this partnership, we aim to unlock new opportunities for individuals and organisations to contribute to expanding participation in giving, mobilise resources more effectively, and supporting initiatives that deliver measurable impact and tangible outcomes across Dubai. Together, we are not only supporting communities today, but also helping shape a future of a sustainable giving ecosystem where contribution becomes a shared responsibility and a catalyst for positive change.” To ensure the success of these programmes, JOOD will provide strategic guidance on priority community needs, facilitate engagement with key stakeholders, and support impact measurement and reporting. In turn, AWR Group will dedicate corporate resources and expertise, and encourage employee volunteer participation to maximise the social outcomes of each initiative. Ms. Huda Al Rostamani, Board Member and Executive Director, AWR Group, commented: “At AWR Group, we have always believed in creating impact beyond business and in using our capabilities to contribute positively to the communities we serve. Our partnership with JOOD reinforces our commitment to supporting the continued development of the UAE and advancing meaningful social progress. By bringing together our resources and shared ambition, we aim to co-create sustainable, innovative solutions that deliver meaningful and measurable outcomes, aligned with the aspirations of We the UAE 2031 and the Dubai Social Agenda 33.” The partnership forms part of AWR Group's broader commitment to responsible growth and to creating positive social and environmental impact through meaningful collaboration with government, community, and private-sector partners.
AWR Trading, part of AW Rostamani Group (AWR Group), has signed an exclusive distribution agreement with Blaupunkt, the German provider of AC and DC electric vehicle charging solutions, to support the expansion of EV charging infrastructure across the UAE. The initiative aligns with the UAE’s broader vision to accelerate sustainable transport adoption, reduce transport-related emissions, and develop future-ready infrastructure that supports the country’s Net Zero 2050 strategic ambitions. The partnership reinforces AWR Group’s wider commitment to advancing the UAE’s sustainable mobility ecosystem while meeting rising demand for EV infrastructure solutions. AWR Trading will work with Blaupunkt to develop a nationwide charging network, with an ambition to deploy between 500 and 1,000 chargers by 2030. Tom Fux, Chief Executive Officer, AWR Automotive, said: “This partnership is another step in strengthening AWR Group’s broader mobility ecosystem. As the automotive landscape evolves, access to reliable charging infrastructure is essential to enabling EV adoption at scale. We are pleased to see AWR Trading contributing to the UAE’s transition to cleaner, smarter mobility.” Tommy Rasmussen, COO, Blaupunkt EV Systems, said : “We are pleased to partner with AWR Trading to support the continued development of EV charging infrastructure in the UAE. Blaupunkt has a well-established presence in the UAE market, and we are confident that we have found the right partner in AWR Trading to continue building on that success. Together, we look forward to supporting the growing adoption of electric mobility across the region.” Rajagopal Ramaswamy, Director, AWR Trading, said: “This exclusive agreement with Blaupunkt marks an important step for AWR Trading as we expand into the EV charging sector. As the UAE continues its transition towards electric mobility, the availability of reliable charging infrastructure will be critical. “Together with Blaupunkt, we aim to help build a dependable charging network that supports the growing adoption of electric mobility across the UAE.” Blaupunkt’s charging portfolio spans AC and DC applications, supporting use cases from home and workplace charging through to higher-capacity infrastructure requirements. Combined with Blaupunkt’s local presence in the UAE, including dedicated technical personnel, and experience from supplying more than 50,000 EV chargers across Europe and the Middle East, the partnership brings together proven technical expertise with AWR Trading’s local market knowledge and operational strength, enabling the deployment of reliable and connected charging solutions at scale across the UAE. The rollout will be phased, with AWR Trading and Blaupunkt identifying strategic locations and deployment opportunities across the UAE over time. The collaboration reflects AWR Group’s broader commitment to sustainable growth, innovation, and practical partnerships that support the UAE’s mobility transition. As EV adoption continues to accelerate, dependable charging infrastructure remains a key enabler of wider market adoption. Through this partnership, AWR Trading and Blaupunkt aim to contribute to a more connected, convenient and future-ready charging network for drivers and businesses across the country. This further reinforces AWR Group’s earlier collaboration with UAEV, supporting both the infrastructure and accessibility needed to accelerate EV adoption nationwide and make EV ownership more accessible through expanded charging infrastructure.
AWR Group marked its participation at Make It In The Emirates 2026 with a showcase of two businesses from our portfolio: Sineo Packaging and Armela Farms . Held from 4 th – 7 th May at ADNEC Centre Abu Dhabi , the exhibition brought together businesses, government entities, manufacturers, investors, and industry stakeholders under one of the UAE’s most prominent platforms for industrial growth and local production. Representing two distinct but complementary areas of capability, Sineo Packaging and Armela Farms highlighted AWR Group’s growing presence across sectors linked to sustainable manufacturing, food production, supply chain resilience, and UAE-based enterprise. Across the four-day exhibition, the shared stand welcomed more than 200 visitors , creating opportunities for conversations with customers, partners, business owners, and stakeholders from across the local market. Strengthening the UAE’s local production landscape AWR Group’s presence at MIITE reflected the depth of capability being built across its portfolio, particularly in areas that support the UAE’s national ambitions around industrial development, food security, sustainability, and resilient supply chains. Sineo Packaging showcased its sustainable packaging solutions designed for a wide range of sectors, including F&B, farming, coffee shops, restaurants, cafés, dark kitchens, catering businesses, and hospitality. Its participation generated strong interest from visitors exploring packaging solutions that respond to evolving market needs, while reinforcing Sineo’s role as a UAE-based packaging partner for businesses seeking practical, adaptable, and responsible solutions. Armela Farms brought forward its role in advancing local food production through high-quality, locally grown produce and controlled-environment agriculture. Through its presence at MIITE, Armela engaged with individual visitors, restaurant representatives, and business owners interested in accessing its products through available platforms, while strengthening awareness of its contribution to the UAE’s food resilience landscape. Commercial conversations and cross-portfolio value The exhibition also created a platform for meaningful business engagement. For Sineo Packaging, participation supported potential client discussions with prominent hospitality, farming, and F&B businesses, with follow-up meetings planned in the coming days. The business also progressed a strategic commercial opportunity with a leading UAE food and agriculture entity to supply packaging for an upcoming premium product line, covering five packaging SKUs. Initial alignment also took place with the entity’s appointed marketing agency on timelines and communication protocols to support smooth execution. The shared booth format further strengthened visibility between Sineo Packaging and Armela Farms, reinforcing the potential for cross-portfolio collaboration across packaging, agriculture, and food production. A platform for visibility, dialogue, and future opportunity MIITE 2026 provided a valuable platform to position Sineo Packaging and Armela Farms within the wider national conversation around local production and UAE-made capability. For AWR Group, the participation supported brand visibility, commercial engagement, and stronger storytelling around two portfolio businesses contributing to sectors of growing strategic importance. It also created an opportunity to highlight how different parts of the Group’s portfolio are responding to market needs through practical solutions, sector expertise, and locally anchored capability. As the UAE continues to accelerate its industrial and production ambitions, the presence of businesses such as Sineo Packaging and Armela Farms reflects the role of private sector enterprise in supporting the country’s long-term growth agenda.
Join the community
Get the latest news and insights delivered straight to your inbox.
The knowledge and experience developed across an organisation create their greatest value when they are intentionally shared.
Over recent months, the third cycle of our Mentoring with Impact programme has brought together 14 mentees and 12 mentors from across the Group, including members of our leadership team, creating space for experience, perspective, and practical insight to be shared across businesses and across generations of talent.
Supported by a mentoring workshop delivered in collaboration with Hult Business School, the programme has seen more than 15 mentoring sessions take place, exploring leadership and people management, strategic thinking and problem solving, influence and impact, industry-specific knowledge, and navigating difficult conversations.
At AWR Group, strengthening capability means creating opportunities for meaningful conversations, shared learning, and the intentional transfer of knowledge - helping prepare the next generation of talent with the confidence and perspective to shape what comes next.
#WeAreAWR #AWRGroup #LearningAndDevelopment #EmbraceGenerationNext
The future is shaped by the decisions businesses make today.
At AWR Group, our Vision 2030 transformation roadmap guides how we grow, collaborate, and create value across our businesses. It connects our people, capabilities, and purpose in support of progress built with clarity, responsibility, and long-term ambition.
#AWRGroup #Vision2030 #EmbraceGenerationNext
At AWR Group, creating meaningful career pathways means giving students the opportunity to apply knowledge in real business environments, build practical experience, and develop the confidence to take their next step into the world of work.
Through our internship and apprenticeship programmes, 17 students from Ajman University gained hands-on experience across AWR Group, including four apprentices who secured their placements through the AWR Group Hackathon - turning innovation into opportunity.
We were proud to join Ajman University at its recent recognition ceremony, celebrating the students whose curiosity, ambition, and commitment have shaped this journey.
As we continue to Embrace Generation Next, we remain focused on creating opportunities that connect education with industry and help develop the talent that will shape the future.
#WeAreAWR #AWRGroup #EmbraceGenerationNext #FutureTalent #AjmanUniversity #Internships #Apprenticeships
Strengthening customer accessibility continues to shape how AWR Automotive is expanding its mobility ecosystem across the UAE.
The latest milestone sees Chery UAE open its new showroom in Ras Al Khaimah, extending the brand's presence across the Northern Emirates and making its products, services, and ownership experience more accessible to customers.
Officially inaugurated in the presence of His Excellency Mohamed Ali Abdulla Musabbeh Al Nuaimi, Chairman of the Ras Al Khaimah Chamber of Commerce and Industry, the opening also marked the regional unveiling of the Chery HIMAVA pickup, signalling the continued expansion of Chery's product portfolio alongside its growing retail network.
"The opening of our Ras Al Khaimah showroom marks another important chapter in Chery's growth across the UAE. As customer interest in the brand continues to grow, expanding our network allows us to be closer to the communities we serve while delivering the quality, accessibility, and ownership experience our customers expect." - Zaher Sabbagh, Director of Chery UAE - AWR Automotive
#WeAreAWR #AWRGroup #AWRAutomotive #Chery #RasAlKhaimah #EmbraceGenerationNext
AWR Group and JOOD, Dubai Community Contributions Establishment, have formalised a strategic partnership that brings together public-sector leadership and private-sector capability to support a more coordinated approach to community contribution across Dubai, aligned with the Dubai Social Agenda 33, We the UAE 2031, and the United Nations Sustainable Development Goals.
The agreement was signed by His Excellency Marwan Rashed BinHashim, Chief Executive Officer of Dubai Community Contributions Establishment (JOOD), and Huda Al Rostamani, Executive Board Member and Director of AW Rostamani Group, in the presence of Dr. Amina Al Rostamani, Executive Board Member, Director and Chief Operating Officer of AW Rostamani Group.
"Our partnership with @joodgives reinforces our commitment to supporting the continued development of the UAE and advancing meaningful social progress." - Huda Al Rostamani
"Together, we aim to expand participation in giving, mobilise resources more effectively, and support initiatives that deliver measurable impact across Dubai." - H.E. Marwan Rashed BinHashim
Read the full article via link in bio.
#WeAreAWR #AWRGroup #JOOD #SocialImpact #DubaiSocialAgenda33 #WeTheUAE2031 #UNSDG #EmbraceGenerationNext
Creating safer roads starts with understanding the behaviours that put them at risk.
AWR Automotive has partnered Dubai Police and Nissan Middle East to launch the Drive with Awareness campaign, a community-focused initiative designed to strengthen road safety awareness and encourage responsible driving behaviours across the UAE.
The campaign highlights some of the most common causes of traffic incidents, including distracted driving, speeding, unsafe lane changes, and insufficient following distances, while engaging the community through educational content and an interactive road safety competition.
As part of the initiative, participants will have the opportunity to enter a draw to win one of two Nissan KICKS vehicles while testing and strengthening their road safety knowledge.
Read the full story and learn how the campaign is helping promote safer driving behaviours across the UAE - including how to enter the draw - Link in bio
#WeAreAWR #AWRGroup #RoadSafety #DriveWithAwareness #CommunityImpact #EmbraceGenerationNext
Behind every delivery is a person helping keep daily life moving.
In partnership with Companies for Good, AWR Group colleagues recently came together to celebrate the contribution of Talabat delivery riders through a volunteer initiative focused on appreciation and community connection.
From handwritten notes to care packages, every gesture was designed to recognise the dedication, resilience, and commitment riders bring to their work each day.
Sometimes the most meaningful connections begin with a simple thank you.
#WeAreAWR #SocialImpact #Community #Volunteering #AWRGroup #EmbraceGenerationNext
AWR Group’s strength lies in the way its businesses connect.
Across automotive, real estate, logistics, packaging, agritech, lighting solutions, travel, and lifestyle, our capabilities support different parts of how people live, move, work, and grow.
Together, they form a diversified ecosystem built around purposeful growth, responsible progress, and long-term value.
#AWRGroup #DiversifiedBusiness #UAE
On the occasion of the Hijri New Year, AWR Group extends its warm wishes to you and your families. May this new year bring peace, prosperity, and blessings to all.
بمناسبة حلول رأس السنة الهجرية، تتقدم مجموعة عبد الواحد الرستماني بأطيب التمنيات لكم ولعائلاتكم. نسأل الله أن يحمل هذا العام الجديد السلام والازدهار والبركات للجميع.
Technical excellence is built through discipline, expertise, and a commitment to continually raising standards.
We are pleased to mark the opening of the new AWR Automotive Academy Training Centre in Abu Dhabi, creating a dedicated environment for specialist learning and technical development across AWR Automotive.
Supported by a team of certified and accredited trainers, the Academy has become a key platform for advancing expertise, supporting professional certifications, and preparing participants for regional and global skills competitions contributing to 64 awards achieved during 2025.
An important addition to AWR Automotive's learning ecosystem, further strengthening its focus on capability, expertise, and excellence across its operations.
#WeAreAWR #AWRAutomotive #AWRAutomotiveAcademy #TechnicalExcellence #AWRGroup
Growth is measured not only by what we achieve, but by the value we create along the way.
Progress becomes stronger when ambition is guided by purpose. At AWR Group, we continue to build businesses that perform with clarity, grow with responsibility, and create value that extends beyond today.
#AWRGroup #PurposefulGrowth #GenerationNext
Environmental progress is shaped by what a business chooses to measure, improve and protect - from the systems that power its operations to the ecosystems it helps restore.
This World Environment Day, we reflect on practical action across our environmental journey - lowering impact, managing resources with greater care and supporting stewardship that extends beyond our own footprint.
#WorldEnvironmentDay #AWRGroup #Sustainability #ESG #EnvironmentalAction
Innovation moves differently when it is built with purpose.
Through forward-thinking partnerships and sustainable mobility solutions, AWR Group continues to introduce premium automotive experiences designed for the future.
#AWRGroup #FutureMobility #SustainableInnovation #Zeekr #Smart
AWR Group extends its warmest wishes to our people, partners, customers, and communities.
May this blessed time bring peace, unity, and renewed purpose to all.
أطيب التمنيات إلى موظفينا وشركائنا وعملائنا.
نسأل أن يحمل هذا العيد المبارك للجميع السلام، الخير والبركة.
#AWRGroup #EidAlAdha #EidMubarak
Four days of conversations, connections, and UAE-made capability in focus.
AWR Group’s participation at Make It In The Emirates 2026 brought forward two businesses from our portfolio - Sineo Packaging and Armela Farms - each contributing to areas central to the UAE’s industrial growth agenda.
Through packaging manufacturing, sustainable production, controlled-environment agriculture, food security, and local supply chain resilience, both businesses reflect the practical capabilities being built across the country’s private sector.
Thank you to the 200+ visitors who came by our stand, connected with our teams, and engaged with the work shaping Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #Manufacturing #FoodSecurity #Packaging #Sustainability
AWR Group is proud to participate in Make It In The Emirates 2026, bringing forward two businesses from our portfolio that reflect the strength, ambition, and growing capability of UAE-based production.
Through Sineo Packaging and Armela Farms, our presence at MIITE highlights the role of local enterprise in advancing practical solutions across packaging manufacturing, sustainable production, food security, and supply chain resilience.
As the UAE continues to build a more diversified, future-ready industrial economy, platforms like MIITE create meaningful opportunities to showcase the businesses, capabilities, and ideas contributing to this national agenda.
Visit us next week from 4–7 May at ADNEC Centre Abu Dhabi, Stand C1-25, next to the Hall 1 Entrance, to learn more about Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #UAEIndustry #Manufacturing #FoodSecurity #Packaging #Sustainability
A new phase for our automotive ecosystem - now unified under one integrated structure: AWR Automotive.
This move brings 14 brands, 26 showrooms, and 27 service centres into a single, connected platform, spanning vehicle sales, mobility solutions, and aftermarket services. By integrating our full offering, AWR Automotive strengthens how we operate across the entire customer journey - from ownership to flexible access and long-term vehicle care.
“With unification under AWR Automotive, we will deliver transparency and trust - giving customers complete peace of mind across all their mobility needs.” - Tom Fux, Chief Executive Officer, AWR Automotive
Read the full story in Gulf News (Link in Bio)
#WeAreAWR #AWRAutomotive #Mobility #ConnectedEcosystem #AWRGroup
Action on the ground is where commitment becomes real.
In collaboration with the Emirates Environmental Group and the Environment Protection & Development Authority - Ras Al Khaimah, AWR Group contributed to the planting of 1,000 mangrove saplings in Ras Al Khaimah in celebration of Earth Day.
Mangroves protect coastlines, support biodiversity, and capture carbon - making them a powerful natural solution for climate resilience.
More than 20 colleagues volunteered alongside partners from across the UAE, turning intent into action and strengthening a shared culture of sustainability.
#WorldEarthDay #WeAreAWR #Sustainability #ESG #AWRGroup
Before AWR Group became what it is today, it began with a simple idea - that access to knowledge can shape opportunity, perspective, and progress.
From the shelves of Al-Ahliya Library in 1954 to today, that belief continues to shape how we build and contribute - for generations past, present, and next.
A story that continues to be written.
#WorldBookDay #WeAreAWR #EmbraceGenerationNext
A rainforest, imagined within our space - and growing far beyond it.
This World Earth Day, we highlight our partnership with Tree-Nation - supporting global reforestation projects that restore biodiversity, regenerate ecosystems, and create long-term value for local communities.
Each tree planted is part of a wider, ongoing effort - with early contributions already supporting projects in regions such as Tanzania, Mexico, and Brazil, where environmental restoration and community impact go hand in hand.
Tree by tree, progress takes root.
#WeAreAWR #WorldEarthDay #ESG #Sustainability #AWRGroup #EmbraceGenerationNext
At AWR Group, our story has always been intertwined with that of the UAE - shaped by its ambition, strengthened by its resilience, and guided by its values.
Raised high at our headquarters, the UAE flag stands as a reflection of that journey - and of the pride and unity that continue to carry us forward.
#WeAreAWR #ProudOfTheUAE #EmbraceGenerationNext
The future grows in every leap, every spark, every curious step.
In their joy, we see tomorrow’s confidence.
In their world, we find our direction.
This is generation next.
#WeAreAWR #EmbraceGenerationNext
The path forward is always shaped by the people behind it.
Their perspectives, energy, and focus influence the Group in ways strategy alone never could.
Culture, in turn, creates the space where ideas form, confidence grows, and progress takes shape over time.
This is where progress begins - and continues.
#WeAreAWR #Culture #People #Progress #AWRGroup
Looking back on moments of connection during Ramadan.
Colleagues from across AWR Group came together for community visits centred around the preparation and distribution of Iftar boxes, spending time with members of our front-line workforce.
Simple interactions, shared time, and quiet appreciation shaped these moments - bringing our people together across different parts of the Group.
Here’s a glimpse into some of these moments.
#WeAreAWR #Community #Ramadan2026 #AWRGroup
Built on trust.
Shaped by opportunity.
For decades, we’ve grown alongside a nation defined by ambition, progress, and resilience - continuing to evolve with it through every moment.
Proud to be part of the UAE’s story, and the future we move towards together.
#WeAreAWR
From all of us at AWR Group, we extend our sincere Eid greetings to our communities, partners, and teams.
May this time bring moments of reflection, peace, and togetherness, and support continued progress for all.
مع حلول عيد الفطر المبارك، نسأل الله أن يعمّ السلام والطمأنينة مجتمعاتنا، وأن يحمل هذا العيد الخير والبركة للجميع.
عيد مبارك، ونتطلع إلى مواصلة العمل معاً نحو مستقبل أكثر ازدهاراً لمجتمعاتنا.
#WeAreAWR #AWRGroup #EidMubarak #EidAlFitr
From first ball to final over - what a season ⚾
LAYAKA Cricket Season 4 brought together 25 teams and 400+ colleagues for weeks of competition, teamwork, and great moments across AWR Group. Part of our LAYAKA wellbeing programme, the tournament is all about staying active, building friendships, and enjoying the game together.
🏆 Champions: SHIFT Abu Dhabi
🥈 Runners-up: GIT Tech Titans
Individual awards:
• Best Batsman - Sankalpa Sadashiva
• Best Bowler - Sidheeq Peediyekkel
• Player of the Tournament - Shrikanth Manjunath
Thank you to everyone who played, supported, and organised. See you next season!
#WeAreAWR #LAYAKA #EmployeeLife #PeopleOfAWR #WorkplaceWellbeing #AWRGroup
Our languages shape how we remember, learn, and connect with one another.
In commemoration of this year’s International Mother Language Day, we’re celebrating the many voices that come together across AWR Group. In this video, colleagues share a single message - each line spoken in a different mother language - reflecting the diversity of backgrounds and perspectives that make up our workplace.
Every language carries stories, experiences, and ways of thinking. Our shared language is collaboration - built through respect, understanding, and the confidence that every voice can contribute.
#WeAreAWR #InternationalMotherLanguageDay #PeopleOfAWRGroup #Diversity #AWRGroup
We’ve been made aware of fraudulent recruitment messages falsely claiming to represent AW Rostamani Group.
To help applicants stay safe, we are sharing guidance on how to identify legitimate opportunities and verify communication from our organisation.
Please note that we do not request payments or financial information at any stage of recruitment. All official roles are communicated only through our authorised channels.
#AWRGroup #RecruitmentAdvisory #CareersAtAWRGroup
Ramadan is a time of reflection, generosity, and shared purpose.
A month that brings us closer to our people and communities, and reinforces the values that guide how we move forward, together, today and for generations to come.
Ramadan Kareem.
بمناسبة شهر رمضان المبارك، نتقدم بأصدق التمنيات لكم ولعائلاتكم بالصحة والخير والسلام.
سائلين الله أن يكون هذا الشهر الكريم مناسبة للتقارب، والعطاء، وتجديد القيم التي تجمعنا.
رمضان كريم.
#WeAreAWR #Ramadan #HolyMonth #AWRGroup #EmbraceGenerationNext
As we welcome the Lunar New Year, we embrace a spirit of renewed energy and forward momentum. May the year ahead be defined by resilience, ambition, and meaningful progress for all.
Wishing our partners, colleagues, and all those celebrating a year of prosperity, good health, and continued success.
#AWRGroup #LunarNewYear #EmbraceGenerationNext
A vision that looks beyond today - and sets direction for the decade ahead.
In Episode 2 of the AWR Group Podcast, we sit down with Mahesh Rohra, Chief Strategy & Business Development Officer, to explore the journey behind Vision 2030 - how it came to life, the aspirations driving it, and the role it plays in shaping AWR Group’s transformation.
From aligning leadership and culture to embedding ESG, innovation, and long-term growth into everyday decisions, this conversation offers a clear view into the strategic heart of where we’re headed.
Listen to the full episode, link in bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #EmbraceGenerationN
Some roles are best understood through the people who carry them.
Through Behind the Title, we spotlight colleagues across AWR Group and share a closer look at the work, perspective, and motivation that shape how they approach their roles.
In this feature, Taner Cetinkaya, Head of Health, Safety and Environment, reflects on the mindset behind health and safety, the everyday decisions that support safer operations, and why HSE is as much about awareness and culture as it is about procedures.
A short conversation, and a chance to get to know one of the leaders helping shape how our teams work safely across the Group.
Watch the video to hear how Taner approaches the role in practice.
#WeAreAWR #BehindTheTitle #PeopleOfAWRGroup #AWRGroup
Leadership capability grows through shared experience, reflection, and continued learning in practice.
We recently celebrated the graduation of the third cohort of our Fostering Emerging Leaders Programme (FELP) - the Pathfinders. FELP brings together colleagues from across AWR Group’s businesses and disciplines to strengthen decision-making, broaden perspective, and deepen day-to-day leadership practice.
Since its launch, the programme has grown into a defining part of our talent development journey. Through immersive modules, open dialogue, and cross-functional learning, participants return to their roles with greater confidence, stronger judgment, and a clearer understanding of how their leadership shapes teams and business outcomes.
Congratulations to the Pathfinders on this milestone and to every participant who continues to carry these learnings forward across our business.
We look forward to seeing how this cohort continues to lead, influence, and contribute across AWR Group.
#WeAreAWR #LeadershipDevelopment #Pathfinders #AWRGroup #EmbraceGenerationNext
Bridging the gap between brand strategy and student learning.
Earlier this month, AWR Group welcomed MSc Marketing Management students from De Montfort University Dubai to our Brand Immersion Centre - turning our brand transformation into a live case study for tomorrow’s marketers.
The session explored the strategic journey behind our brand evolution - from legacy to positioning, visual identity to stakeholder alignment - offering students first-hand insight into what it takes to build a brand that’s clear, connected, and built for longevity.
By stepping inside our Brand Immersion Centre, the students experienced how storytelling, design, and purpose come together to reflect culture, values, and future ambition - and how real transformation begins from within.
As we continue to invest in the next generation of changemakers, this engagement reflects our belief that meaningful learning is co-created - and thrives at the intersection of experience, exchange, and education.
#WeAreAWR #BrandTransformation #DeMontfortUniversity #AWRGroup #EmbraceGenerationNext
Education takes shape through people - through experience shared, curiosity answered, and knowledge put into practice.
Across AWR Group, colleagues step forward as internal trainers, sharing their expertise and shaping how learning moves across the business. Through open dialogue and real-world insight, education becomes a collective effort built from within.
This International Day of Education, we recognise education as something co-created every day - shaped by participation, shared ownership, and continuous learning at every stage of a career.
Hear from some of our internal trainers as they share what inspired them to teach, learn, and co-create knowledge with their peers.
#WeAreAWR #InternationalDayOfEducation #LearningAndDevelopment #EmbraceGenerationNext #AWRGroup
Building future-ready capability calls for learning that is grounded in practice and shaped through partnership.
The AWR Sales Academy, delivered in collaboration with the Emirates Institute of Finance, reflects our focus on developing Emirati sales professionals through purposeful, applied learning aligned to the realities of the business.
As International Day of Education approaches, this initiative speaks to a wider dialogue on education as a shared ecosystem - one shaped through collaboration, application, and long-term intent.
#WeAreAWR #EIF #Waed #AWRSalesAcademy #EmbraceGenerationNext #AWRGroup
A vision shaped by legacy. A future built with intent. 🎙️
Step inside Vision 2030 with Mahesh Rohra. #StayTuned
#ComingSoon #AWRGroupPodcast #WeAreAWR #EmbraceGenerationNext #AWRGroup
At the start of 2025, our Automotive business - overseeing Nissan, INFINITI, and Renault -set a clear ambition: to close the year not just with momentum, but with meaning. That meant every campaign, every decision, every standard we upheld was shaped by a shared principle – purposeful execution.
This approach has earned recognition across some of the industry’s most respected platforms, celebrating our work in automotive excellence, sustainability, leadership, AI, and innovation.
From Gold wins in global dealership standards to standout recognition for AI-driven storytelling and ESG leadership, these honours reflect the depth of our capabilities and the strength of our cross-functional collaboration.
This is what happens when purpose leads the way – powered by teamwork, built on discipline, and driven by innovation.
Congratulations to our Automotive team and every partner who helped shape an exceptional year.
#WeAreAWR #AwardWinningExcellence #AutomotiveLeadership #AWRGroup #EmbraceGenerationNext
2025 marked a bold shift for AWR Group - sharpening our purpose, aligning our ambition, and setting a clear direction for the future.
A refreshed identity.
Redefined values.
The launch of our Brand Immersion Centre.
Each milestone built with intent, driven by strategy, and designed for impact.
As 2026 begins with clarity and momentum, we take a look back at the moments that shaped the shift.
See how every step shaped the transformation - in our 2025 Recap.
#WeAreAWR #2025Recap #BrandTransformation #EmbraceGenerationNext #AWRGroup
This month, in partnership with Companies for Good, we brought our annual Mangrove planting adventure to life once again - a signature initiative that reflects our ongoing commitment to environmental and social impact.
Alongside 35 volunteers from across AWR Group, we spent the day at Al Zorah Mangrove Tours, learning about one of the UAE’s most vital ecosystems and contributing directly to its restoration. From raising awareness to planting saplings along the coastline, it was a powerful reminder of the role we can play - individually and collectively - in protecting our planet.
Thank you to everyone who joined us in helping shape a more sustainable future - one tree at a time.
#WeAreAWR #SustainabilityInAction #MangrovePlanting #EnvironmentalImpact #EmbraceGenerationNext #AWRGroup
Happy New Year from all of us at AWR Group.
As we step into a new year, we take a moment to reflect on our journey — the progress we’ve made, the people behind it, and the partnerships that continue to shape what we do.
As we look to embrace what’s next, we’re excited to build on this momentum together, with optimism, purpose, and ambition for the year ahead.
#NewYear2026 #AWRGroup #EmbracingWhatsNext
Strategic partnerships that go beyond the business - shaping society, supporting families, and enabling collective progress.
We were honoured to be invited to GDRFA Dubai’s ‘Partners of Impact’ gathering - a purposeful close to the Year of Community, and a meaningful step forward into the Year of Family.
The event brought together public and private sector changemakers to reflect on the power of shared responsibility, recognise the partnerships that made a difference, and renew a shared commitment to community wellbeing.
At AWR Group, we remain deeply committed to partnerships that drive purposeful progress - from supporting inclusion and community belonging to empowering future generations through education, opportunity, and access.
Thank you to GDRFA Dubai for the recognition and for convening a platform that reinforces the role of collaboration in building a better future.
#WeAreAWR #PartnersOfImpact #GDRFADubai #YearOfCommunity #YearOfFamily #EmbraceGenerationNext #AWRGroup
Warm wishes this holiday season, from all of us at AWR Group.
May the season bring peace, joy, and moments worth celebrating.
#FestiveSeason #Christmas #AWRGroup
Within our new Brand Immersion Centre is a space that brings clarity to how we move forward.
Our Pillars of Progress represent the strategic frameworks that guide how we grow, lead, and deliver value across AWR Group.
Through a series of interactive screens, this touchpoint brings together the thinking that shapes our direction — from Vision 2030 and our brand and purpose, to culture, ESG, Wa’ed, and the structure of our portfolio.
Each screen offers a focused view into how strategy translates into action — connecting ambition with execution and intent with impact.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#AWRGroup #BrandImmersionCentre #PillarsOfProgress #WeAreAWR
Turning learning into action - and impact.
AWR Transform, our leadership development programme, empowers participants to turn learning into real-world business value. Designed to build future-ready capabilities in customer centricity, change leadership, and strategic agility, the programme challenges participants to apply their skills to practical business proposals.
This year, we’re proud to congratulate Anish Sanghvi, Mrityunjay Tiwari, and Sohail Ali - the winners of AWR Transform 2025 - whose forward-thinking solutions stood out for their ability to address real business needs, streamline operations, and unlock new opportunities for scale and efficiency in line with Vision 2030.
Their ideas reflect the power of internal innovation to shape progress - and the strength of investing in people who are ready to lead it.
#WeAreAWR #AWRTransform #Innovation #AWRGroup #EmbraceGenerationNext
Our new identity speaks the language of purpose and precision.
It connects who we are with how we move, aligning clarity, consistency, and intent across everything we do.
Stay tuned. The next chapter is already in motion.
#WeAreAWR #EmbraceGenerationNext
Among the most intimate corners of the Brand Immersion Centre is a touchpoint dedicated to where our story truly begins - with our founder, Abdul Wahid Al Rostamani.
Here, an interactive book invites you into a living archive of rare images, handwritten notes, and defining moments that shaped the earliest chapters of our journey.
As its pages are explored, audio soundbites of those who knew him best - family members, trusted partners, and long-standing colleagues - offer personal reflections on the man behind the name. Their words bring forward the values that guided him: integrity that never wavered, perseverance that never faded, and a belief in progress that continues to move us forward.
Beyond a tribute, this touchpoint serves as a bridge between generations - a space where memory, voice, and legacy come together to honour the foundation on which AWR Group was built.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#WeAreAWR #BrandImmersionCentre #ImmersiveStorytelling #EmbraceGenerationNext #AWRGroup
Rooted in purpose, grown through action.
As part of our annual environmental initiative in partnership with Goumbook, 35 employees from across AWR Group came together to plant Ghaf trees at the International Centre for Biosaline Agriculture in Dubai - reaffirming our ongoing commitment to sustainability, biodiversity, and community engagement.
From learning sessions with ICBA experts to hands-on planting and a guided tour of the Soil Museum, the day was a powerful reminder of what collective action can achieve.
This initiative continues to be a signature moment on our calendar - connecting our people to the UAE’s sustainability goals and contributing to the preservation of native species through meaningful, on-the-ground impact.
Watch the highlights from the day and see purpose in action.
#WeAreAWR #SustainabilityInAction #GhafTreePlanting #SocialImpact #AWRGroup #EmbraceGenerationNext
Across five weeks, sixty matches, and one shared goal, AWR LAYAKA Football 2025 brought together 230 players and 23 teams in a spirited display of teamwork, talent and determination.
As part of our Group-wide wellness initiative, LAYAKA continues to foster connection, energy and a sense of belonging - reminding us of the strength that emerges when different parts of the business come together with purpose and pride.
This year’s champions - Autotrust - led with consistency and drive, with Sineo Synergy and DIC FC securing second and third place respectively. Individual honours went to top Scorer, Eyas Kayaly, and best goalkeeper, Ahmed Abouzied, each reflecting the spirit and skill that defined the tournament.
Congratulations to all our winning teams - and to every player who took to the pitch with passion, resilience and heart.
#WeAreAWR #LayakaFootball #Wellness #AWRGroup
Celebrating 54 years of unity, progress, and forward momentum.
At AWR Group, we marked this year’s Eid Al Etihad – the UAE’s 54th National Day – by bringing our people together, honouring the values that have shaped this nation and the spirit that continues to drive it forward.
From heritage to innovation, our celebration reflects the same purpose that defines our journey: building businesses that enrich lives and contributing to a future led by ambition, sustainability, and lasting impact.
As the UAE marks this milestone, we extend our heartfelt congratulations to its visionary leadership and people - and reaffirm our commitment to meaningful progress as we continue to Embrace Generation Next.
Happy 54th Eid Al Etihad.
#WeAreAWR #UAE54 #EidAlEtihad #AWRGroup #EmbraceGenerationNext
On the occasion of the 54th Eid Al Etihad, we honour the values of unity that laid the foundation of our nation - and carry forward the spirit that continues to shape its future.
A spirit defined by resolve, fuelled by ambition, and guided by a bold vision for generations to come.
At AWR Group, we celebrate the legacy of the UAE and reaffirm our role in supporting a nation advancing with confidence toward tomorrow.
#WeAreAWR #EidAlEtihad #EmbraceGenerationNext #AWRGroup
في عيد الاتحاد الـ٥٤، نستحضر قيم الوحدة التي أرست دعائم دولتنا، ونمضي بروحٍ لا تزال تصنع المستقبل.
روحٌ عنوانها العزيمة، ويقودها الطموح، وتوجّهها رؤيةٌ طموحة للأجيال القادمة.
في مجموعة عبدالواحد الرستماني، نحتفي بإرث دولة الإمارات ونؤكّد التزامنا بدورنا في دعم وطنٍ يتقدّم بثقة نحو الغد.
Introducing the AWR Group Brand Immersion Centre —
a space created for our people to experience the essence of our story: our legacy, our vision, and our transformation in motion.
Designed as an immersive home for our identity, the Centre brings together the moments, milestones, and principles that have defined AWR Group - uniting our past, present, and future through thoughtful storytelling and purposeful design.
Across its touchpoints, the space captures the evolution of our brand and the impact of our journey - from the foundations laid by our founder to the ambitions guiding our next chapter.
Over the coming weeks, we’ll be sharing an inside look at the elements that define this space - each one offering a deeper understanding of the people, principles, and progress that continue to move AWR Group forward.
Stay tuned as we reveal key features that bring this space to life.
#WeAreAWR #BrandImmersionCentre #EmbraceGenerationNext #BrandTransformation #AWRGroup
The strength of any business lies in the clarity of how it operates - and the values that guide it forward.
At AWR Group, we’ve redefined that clarity through a refreshed culture and values framework, shaped by #purpose, grounded in #integrity, and driven by #enterprise.
It’s a reflection of who we are - and the standard we hold ourselves to across every decision, every collaboration, and every step ahead.
Watch the film to discover our refreshed culture and values in motion.
#WeAreAWR #CultureAndValues #EmbraceGenerationNext #AWRGroup
As an association partner of the Dubai Run 2025, part of the citywide Dubai Fitness Challenge 30x30, AWR Group is proud to support a movement that energises communities and inspires active living across the UAE.
This November, we’re amplifying wellbeing across the Group - from internal step challenges to the launch of our new AWR Group Run, part of our LAYAKA wellbeing initiative.
Join us on 23 November 2025, from 6:30 to 9:00 am on Sheikh Zayed Road for the Dubai Run. Register now at dubairun.com.
Through initiatives like this, we continue to shape a culture where wellbeing drives performance, strengthens connection, and extends our impact beyond the workplace - into the communities we’re proud to be part of.
#WeAreAWR #DubaiFitnessChallenge #DubaiRun2025 #30x30 #WellbeingInAction #AWRGroup
Recognition that reflects our purpose in action.
We are honoured to have been recognised at this year’s Emirates Labour Market Award - now in its third edition - as one of the UAE’s leading private sector companies. The award was presented to us by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, in recognition of pioneering practices that position AWR Group as a model of leadership and excellence in the UAE labour market.
This distinction reaffirms our commitment to shaping a future-ready workforce and supporting the nation’s priorities in sustainable development, talent empowerment, and organisational excellence.
Our approach is driven by purpose and performance - from structured growth pathways and inclusive policies to award-winning Emiratisation practices and investments in wellbeing, innovation, and capability building across every business.
As we celebrate this recognition, we extend our appreciation to the Ministry of Human Resources and Emiratisation (@mohre_uae ) for their continued leadership, and to every one of our people whose contribution shapes the culture we’re proud to build.
#WeAreAWR #EmiratesLabourMarketAwards #AWRGroup #MoHRE #WorkforceExcellence
A glimpse into something new - a space where our story comes to life.
Born from purpose. Rooted in legacy. Designed for the future.
The journey of AWR Group, reimagined.
Stay tuned. The story unfolds soon.
#WeAreAWR #BrandImmersionCentre #BrandTransformation #EmbraceGenerationNext #AWRGroup
Shaping clarity at the core of finance leadership.
We recently brought together 20 senior finance leaders from across AWR Group for an immersive two-day SCQuARE workshop - equipping them with a globally recognised methodology to structure thinking, simplify complexity, and communicate with precision.
Held at the Marriott Palm Jumeirah, the training focused on building the capability to turn complex issues into clear, decision-ready business cases - a vital skillset in a landscape where clarity, alignment, and agility drive performance.
Investing in thinking is investing in impact. And by strengthening how our leaders analyse, influence, and decide - we’re reinforcing the mindset and capability that shape business outcomes across every part of the Group.
#WeAreAWR #FinanceWorkshop #SCQuARE #AWRGroup
Shaping the future begins with redefining our own.
In an interview with Campaign Middle East, we spoke to the thinking, strategy, and storytelling behind AWR Group’s brand transformation - a shift that aligns our identity with the ambition, values, and momentum powering our next chapter.
Our Chief Marketing and Communications Officer, Sara O’Hara, offered an inside view on the creative and strategic decisions that shaped the platform - and the role of brand in deepening trust, connection, and long-term value across our businesses.
“Our guiding purpose, ‘Embrace Generation Next,’ captures the bridge between legacy and future innovation. It reflects who we are today, a family-founded Group shaped by trust and enterprise, whilst expressing our commitment to building a better tomorrow.”
From the Generation Mark to the Brand Immersion Centre, this transformation is rooted in legacy and designed for progress - a unified expression of who we are, what we stand for, and how we move forward together.
Read the full feature in Campaign ME: Link in bio
#AWRGroup #EmbraceGenerationNext #BrandTransformation #CampaignME #WeAreAWR
Inspired by the flow of the Dubai Creek - where our story began - our Journey Line reflects the rhythm of progress and the direction we move in: forward.
It is a visual of ambition, continuity, and shared purpose - mapping the path from our origins to our future.
Introduced as a core element of our refreshed identity, it brings movement to every expression of our brand - a line that carries legacy into tomorrow.
#AWRGroup #BrandTransformation #Evolution #JourneyLine #EmbraceGenerationNext #WeAreAWR
The Generation Mark sits at the heart of our identity - newly introduced as a symbol of our evolution and the future we are shaping.
A tribute to the generations before us, a reflection of who we are today, and a symbol of the chapters still to come.
It represents progress across time - and the responsibility we carry to create lasting value for every generation.
#AWRGroup #BrandTransformation #GenerationMark #Evolution #EmbraceGenerationNext #WeAreAWR
Curiosity. Commitment. Growth in motion.
As part of our ongoing investment in future-ready capabilities, we proudly recognised the winners of our internal AWR Academy Productivity and Development 2025 Learning Challenge - a three-month initiative designed to inspire curiosity, upskilling, and continuous growth through our eLearning platform.
Congratulations to Huda Humaid, Nada Akkad, and Sameer Shah - our top learners of the quarter - whose dedication to development reflects the values that drive our culture forward.
Their pursuit of learning fuels the shared momentum that keeps AWR Group evolving: stronger, smarter, and ready for what’s next.
#WeAreAWR #LearnersOfTheQuarter #AWRAcademy #LearningChallenge #AWRGroup #EmbraceGenerationNext
A palette evolved with purpose.
Carrying our legacy forward into a new era.
Our refreshed identity honours the colours personally chosen by our founder, Abdul Wahid Al Rostamani - tones that now power a modern system built for clarity, confidence, and ambition.
Burgundy for enduring strength.
Orange for momentum and optimism.
Grey for balance and clarity.
Black for timeless definition.
A heritage palette, reshaped for this next chapter.
#AWRGroup #BrandTransformation #Evolution #BrandPalette #EmbraceGenerationNext #WeAreAWR
Another look back at how purpose moved us this October.
Through the return of our #DriveToZero campaign, Nissan, Infiniti, and Renault - part of our Automotive portfolio - continued to drive awareness forward, uniting community, care, and advocacy in support of breast cancer awareness.
In collaboration with partners across health, fitness, education, and hospitality, the campaign delivered meaningful activations across the UAE - from wellness sessions and mobile screenings with the Pink Caravan to community engagement moments that championed early detection and collective action.
Watch the highlights from the team’s Pink Run - one of the many moments that brought the campaign to life.
#WeAreAWR #Nissan #Infiniti #Renault #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
As part of Breast Cancer Awareness Month in October, we hosted Paint It Pink - a creative gathering at Girl and the Goose, Anantara Downtown Dubai, where colleagues from across AWR Group came together to express solidarity through art.
Each participant painted a single canvas. When assembled, they became a collective mural - a visual statement of connection, resilience, and what’s possible when purpose brings people together.
For us, awareness must live beyond words. Through shared moments like these, we strengthen our culture, support our people, and help carry forward the message that early detection saves lives.
#WeAreAWR #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
On UAE Flag Day, we honour the symbol that unites our nation - a flag that reflects the strength of our union, the pride of our people, and the promise of our future.
At AWR Group, we stand with the nation in celebrating the values that the UAE flag represents - unity, leadership, and progress for generations to come.
في يوم العلم، نُحيي رمز وحدتنا، ونُجدد الفخر برايتنا التي تُجسد قوة الاتحاد، وعزة الشعب، ووعد المستقبل.
في مجموعة عبد الواحد الرستماني، نحتفي اليوم بقيم العلم الإماراتي، ونقف مع الوطن احتفالًا بالوحدة، والريادة، والتقدم للأجيال القادمة.
#WeAreAWR #UAEFlagDay #SpiritOfTheUnion #AWRGroup
A defining moment. A unified direction. A new chapter begins.
Last week, AWR Group marked the launch of our brand transformation - bringing our story to life through a rebrand experience that united leadership around a shared direction and purpose.
The unveiling of our new Brand Immersion Centre marked a pivotal moment in that journey - a space that honours our legacy, reflects who we are today, and sets the tone for what comes next. Each element was intentionally designed to express the mindset behind our evolution: purposeful, people-led, and future-focused.
This marks the start of a new chapter - where brand, strategy, and values move forward as one.
Watch the highlights from a day that brought the spirit of AWR Group into motion.
#WeAreAWR #TransformationInMotion #EmbraceGenerationNext #AWRGroup
True climate action is built on accountability - and rooted in long-term impact.
To mark this International Day for Climate Action, we’re spotlighting our AWR Group Corporate Rainforest - an environmental initiative launched in partnership with Tree-Nation, supporting verified reforestation projects across the globe.
Every tree is digitally tracked, every project designed to regenerate forests, reduce emissions, and support community-led progress.
Watch the video to see how we’re translating insight into measurable impact.
#WeAreAWR #InternationalDayForClimateAction #CorporateRainforest #TreeNation #ESG #SustainabilityInAction #AWRGroup
A new chapter for AWR Group begins.
#WeAreAWR #AWRGroup
Ambition defines this moment.
We begin a new era of innovation, collaboration, and purpose-driven growth.
Every story reaches a turning point where vision meets action and progress takes a new form.
For us, that moment is now.
Together, we move forward, shaping progress that lasts for generations.
#WeAreAWR #AWRGroup
Our purpose continues to shape progress, marked by milestones that define who we are today and the vision guiding what comes next.
Tomorrow a new chapter unfolds, built on the same purpose that drives us forward.
Stay tuned as we continue the journey of purposeful progress.
#WeAreAWR #AWRGroup
Today, AWR Group continues to build purposeful businesses that enrich lives, creating progress that empowers people, partners, and the planet.
#WeAreAWR #AWRGroup
In 1954, Abdul Wahid Al Rostamani laid the first foundation of what would become AWR Group.
A legacy defined by purpose and driven by progress…built to empower generations ahead.
This was just the beginning…
#WeAreAWR #AWRGroup
It began with a small bookshop in Dubai…a place built on vision, curiosity, and purpose.
That spirit didn’t stay on the shelves. It became the foundation of everything we’ve built since.
#WeAreAWR #AWRGroup
Our legacy isn’t behind us. It’s what moves us forward.
#WeAreAWR #AWRGroup
…Because shaping tomorrow starts with rethinking today.
#WeAreAWR #AWRGroup
Tomorrow has a new shape…and it begins soon.
#WeAreAWR #AWRGroup
Pink pastries, themed tables, and powerful conversations filled the room as our colleagues came together for a breakfast dedicated to Breast Cancer Awareness Month.
The atmosphere was thoughtful, warm, and united by purpose - where moments of connection turned into shared commitments to stay informed, support one another, and prioritise early detection.
If just one conversation leads to a check-up, a shared story prompts a screening, or a moment of awareness turns into prevention - we move forward with purpose.
#WeAreAWR #BreastCancerAwareness #PinkOctober #AwarenessInAction #AWRGroup
The journey of any brand is only as strong as the people behind it.
At AWR Group, our Excellence Awards 2025 spotlighted the individuals driving that journey forward - those elevating performance, strengthening collaboration, and shaping the customer experiences behind three of the brands under our automotive portfolio: Chery, smart and Zeekr.
This inaugural celebration brought together teams from across the business to recognise high-impact contributions across every function - from the showroom floor to the service bay. Each award reflected the mindset we champion: ownership, agility, and impact.
Congratulations to all those honoured - your work is shaping brand success and building a culture of excellence that moves us all forward.
#WeAreAWR #ExcellenceAwards2025 #CheryUAE #smart #ZeekrUAE #AWRGroup
AWR Group extends warm wishes to all our valued partners, colleagues, and friends on the occasion of Chinese National Day.
May this day of celebration bring prosperity, unity, and continued success to all.
#WeAreAWR #ChineseNationalDay #NationalDayChina #AWRGroup
Intelligent #luxury, redefined.
Last week, @uaezeekr unveiled the highly anticipated Zeekr 7X in the Middle East, and AW Rostamani Group was proud to celebrate this milestone as the exclusive #distributor in the #UAE.
The launch brought together elegance, #performance, and #innovation - showcasing a vehicle #engineered for a new era of driving. From dual-motor 4WD and ultra-fast #acceleration to segment-first design features and safety breakthroughs, the 7X represents a new standard for premium #electric mobility.
Demand spoke for itself. Two full batches sold out on the night of the reveal, reflecting the region’s appetite for next-generation EVs built with #intention.
Watch the highlights from the Zeekr 7X launch event and see what’s setting the new benchmark in intelligent #mobility.
#ZeekrUAE #AWRGroup #ElectricMobility #SustainableLuxury #Zeekr7X
Three days. One powerful showcase of #ambition, #opportunity, and #impact.
@ruyacareers @dubaiworldtradecentre delivered meaningful engagement with #Emirati talent - and AW Rostamani Group showed up with an experience built to inspire. From our Wa’ed Corner and #CV Hub to the Portrait Studio and debut of Rowaida, our #metahuman ambassador, every interaction was designed to turn ambition into action, every touchpoint was designed to turn conversations into careers.
Thank you to everyone who visited our stand and explored what it means to grow with AWR Group. We’re just getting started!
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is over.
Tomorrow, @ruyacareers opens its doors - and with it, the chance to connect with AWR Group’s world of opportunity. Across industries that move the nation forward, we are committed to empowering Emirati talent through Wa’ed - our platform for national talent development built on growth, mentorship, and long-term success.
Join us at the Dubai World Trade Centre, Hall 2, Stand D2-1, and explore how ambition turns into possibility.
We’re ready. Are you?
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is almost over.
Ru’ya Careers brings the nation’s top employers together - but what sets us apart is how far your journey can go.
Across automotive, real estate, retail, logistics, and beyond - AWR Group opens doors to careers that span industries, innovation, and impact. With Wa’ed, our national talent platform, Emiratis gain access mentorship, growth, and a pathway to thrive across one of the UAE’s most diverse business portfolios.
📍 Join us at Hall 2, Stand D2-1, Dubai World Trade Centre, from September 23–25.
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #AWRGroup
Our first Summer Accelerator cohort took on 25+ hours of focused learning - from mastering Power BI to rethinking workplace intelligence - and emerged with sharper skills, broader perspectives, and stronger cross-functional connections.
The experience culminated in a dedicated graduation ceremony, where each participant was recognised by their line managers and our HR team - marking not only the end of the programme, but the beginning of a new learning tradition at AWR Group.
The initiative was about building capability that sticks - and culture that scales. And now, it's here to stay, setting the tone for a future where learning doesn’t pause - it evolves.
Congratulations to our inaugural graduates - and to our teams supporting their journey every step of the way.
#WeAreAWR #SummerAccelerator #LearningThatScales #AWRGroup
Opportunity takes root where ambition is nurtured, and futures flourish when purpose leads the way.
At AWR Group, we empower Emirati talent with the tools to thrive - nurturing ambition, building skills, and shaping sustainable futures.
We’re set to return to @ruyacareers, ready to connect with the next generation of talent. Catch a glimpse of the energy from last year, and join us this year to start your own journey through Wa’ed, our pathway for empowering local talent.
📍 Find us at Hall 2, Stand D2-1
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
On the occasion of Mawlid Al-Nabawi Al Sharif, we extend our greetings to our colleagues, partners, and communities.
May this day of reflection inspire unity, compassion, and a renewed sense of purpose.
نهنئكم بمناسبة المولد النبوي الشريف.
نسأل الله أن يلهمنا هذا اليوم المبارك مزيدًا من الوحدة والرحمة، ويجدد فينا الإحساس بالغاية والرسالة.
#MawlidAlNabawi #AWRGroup
On Global Talent Acquisition Day, we’re spotlighting the expertise that often works behind the scenes - but plays a pivotal role in shaping careers.
To mark the occasion, members of our talent acquisition team at AWR Group are sharing the interview tips they believe make the biggest difference. These are the habits they watch for, the signals that matter, and the advice they give every day to help candidates bring their best to the table.
It’s a timely reminder that great hiring isn't only about finding the right fit but also about creating the right experience. And that starts with a team that understands both.
Watch the video to hear their perspectives - and if you're exploring your next step, visit us at www.awrostamani.com/careers.
#WeAreAWR #GlobalTalentAcqusitionDay #InterviewTips #AWRGroup
To mark Emirati Women’s Day 2025, we hosted a special session at our Nissan showroom in Deira, reflecting on five decades of progress - and the women driving what’s next.
Guest speaker Zainab Al Mousawi, Emirati entrepreneur and founder of To the Moon and Back, shared her journey of building a homegrown business rooted in purpose, resilience, and creativity. Her story brought this year’s national theme – ‘Hand in Hand, We Celebrate 50 Years’ - to life.
Guests also enjoyed refreshments from her café, turning the experience into something truly personal, local, and inspiring.
A celebration of ambition, connection, and the values that carry us forward.
#WeAreAWR #EmiratiWomensDay #HandInHand #EWD2025 #AWRGroup
Hand in hand, we celebrate 50 years.
On Emirati Women’s Day, we honour the strength, ambition, and legacy of Emirati women - past, present, and future.
A journey shaped across generations, and still moving forward.
Wishing all Emirati women a day of pride, reflection, and celebration.
#WeAreAWR #EmiratiWomensDay #AWRGroup #HandInHandWeCelebrate50Years
Earlier this week, the world marked International Youth Day 2025, highlighting the power of young people to lead local change for global progress.
In a feature with ESG MENA, our CHRO Caroline Hobeika shared:
“For 75 years, we have been committed to nurturing young talent and equipping them to drive meaningful innovation. Our initiatives, such as the Wa’ed National Development strategy, the NextGen Internship Programmes, and partnerships with universities, ensure our people develop the skills to advance sustainable progress.”
From internships to leadership programmes, we’re proud to help shape the leaders of today and tomorrow.
Read the full article through the link in our bio.
#WeAreAWR #InternationalYouthDay #ESGMENA #NextGen #WAED #AWRGroup
“Leadership carries weight when it is grounded in responsibility. Not as rhetoric, but as a way of thinking - and acting - across every layer of an organisation.” – Sara O’Hara, Chief Marketing & Communications Officer, AWR Group
In her latest feature, Sara explores how ESG is being embedded across AWR Group - aligning purpose with performance through a structured, measurable framework. From climate action to workforce development, the path forward is intentional and impact-driven.
Read the full article through the link in our bio.
#WeAreAWR #PurposeInAction #SustainabilityDriven #LeadWithImpact #AWRGroup
@smart_in_uae: where urban design meets dynamic performance and every detail reflects a vision of modern mobility.
Discover what’s driving the future with smart.
#WeAreAWR #AWRGroup #smart
What happens when climate science meets collaboration?
In our second Climate Fresk session, 22 participants across AWR Group came together for an immersive workshop that connected the dots between human activity and environmental impact. Through data-driven insights and hands-on exploration, we tackled the complex challenges of climate change and uncovered actionable solutions.
From food systems to fuel choices, the session revealed how everyday decisions ripple through the planet - a reminder that real progress happens when awareness leads to action and responsibility.
#WeAreAWR #ClimateAction #Sustainability #ClimateFresk #AWRGroup
What does sustainability look like at home?
From using less plastic to choosing local produce, it’s the everyday habits that make a difference.
Here are 8 practical ways to live more sustainably, starting in your own space.
#AWRGroup #Sustainability #WeAreAWR #SustainableLiving #GreenTips
This summer, we’re elevating growth with the launch of our AWR Summer Accelerator Programme.
Meet our inaugural cohort - chosen for their promise and ambition, as they are about to embark on a transformative journey, designed to refine their skills and drive performance to new heights.
Blending cutting-edge online learning with immersive workshops, they’ll gain mastery in both essential digital skills and behavioural excellence - empowering them to make a real impact.
With every step, we look forward to watching them rise to the challenge and redefine their potential!
#WeAreAWR #AWRGroup #SummerAcceleratorProgramme
نحتفي بيوم عهد الاتحاد، الذي يدعونا للتأمل في قيم الوحدة والرؤية المشتركة والهدف السامي الذي يواصل دفع مسيرة وطننا نحو التقدم والازدهار.
وبصفتنا شركة عائلية متجذرة في نسيج دولة الإمارات، نجدد التزامنا الراسخ بمواصلة دعم رحلتها نحو الابتكار والتنمية، مستلهمين من إرثها العريق، ونقف صفاً واحداً مع القيادة الرشيدة لبناء مستقبل مشرق ومستدام للأجيال القادمة.
Today, we celebrate Union Pledge Day - an opportunity to reflect on the unity, vision, and shared purpose that continue to propel our nation forward.
As a family business deeply intertwined with the UAE’s fabric, we reaffirm our commitment to the nation’s journey of progress and innovation. Grounded in our heritage, we stand united with our leadership to build a prosperous future for generations to come.
#UnionPledgeDay #AWRGroup #UAE #TogetherWeThrive
Three decades. A journey defined by commitment, growth, and leadership.
In our debut podcast episode, we sit down with Hussam Baghdadi, Senior Director at Arabian Automobiles, for a conversation about his transformative 30-year journey with AWR Group. His dedication embodies the deep-rooted culture of leadership, collaboration, and resilience that defines us.
Join him as he shares candid insights, key turning points in his career, and his vision for the road ahead.
Catch the full episode through the link in our bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #BehindTheLegacy
From power dressing to effortless edge, @americanragcie.me knows how to make a statement.
#WeAreAWR #AWRGroup
The most valuable skills are not only taught - they’re built, tested, and sharpened through real-world experience.
To mark World Youth Skills Day, we spotlight the wrap-up of our first Digital Internship Programme, delivered in partnership with Ajman University.
Born from the AWR Hackathon, this hands-on initiative saw student interns develop real-world digital solutions for our Automotive and Lifestyle businesses - supported by structured mentorship, cross-functional collaboration, and deep integration into our business ecosystem.
From idea to implementation, it’s a story of how future talent can shape the present when given the right platform.
Read the full article through the link in our bio to explore the journey, the solutions, and the people behind the programme.
#WeAreAWR #WorldYouthSkillsDay #EarlyCareerDevelopment #AWRGroup
View more