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دبي، الإمارات العربية المتحدة، 11 مايو 2026 : وقعت شركة "عبدالواحد الرستماني التجارية"، التابعة لمجموعة مجموعة عبد الواحد الرستماني، اتفاقية توزيع حصرية مع شركة "بلوبونكت"، المزود الألماني الرائد لحلول شحن السيارات الكهربائية بالتيار المتردد (AC) والتيار المستمر (DC)، لدعم التوسع في تطوير البنية التحتية لشحن السيارات الكهربائية في أنحاء دولة الإمارات العربية المتحدة. تأتي هذه المبادرة منسجمة مع رؤية دولة الإمارات الشاملة الرامية لتسريع تبني وسائل النقل المستدامة، والحد من الانبعاثات المرتبطة بالنقل، وتطوير بنية تحتية تواكب متطلبات المستقبل وتدعم طموحات الدولة الاستراتيجية في الوصول إلى الحياد المناخي بحلول عام 2050. وتعزز هذه الشراكة التزام مجموعة عبد الواحد الرستماني بتطوير منظومة التنقل المستدام في دولة الإمارات، وتلبية الطلب المتزايد على حلول البنية التحتية للسيارات الكهربائية. وستتعاون "عبدالواحد الرستماني التجارية" مع "بلوبونكت" في هذا الشأن لتطوير شبكة شحن على مستوى الدولة، بهدف نشر ما بين 500 و1000 شاحن بحلول عام 2030. وقال توم فوكس، الرئيس التنفيذي لشركة "عبد الواحد الرستماني للسيارات" : "تعد هذه الشراكة خطوةً أخرى في إطار تعزيز منظومة التنقل الواسعة لمجموعة عبد الواحد الرستماني. فمع تطور قطاع السيارات، يصبح الوصول إلى بنية تحتية موثوقة لشحن السيارات الكهربائية أمراً مهماً لتمكين تبنيها على نطاق واسع. ويسرنا أن نرى شركة ’عبدالواحد الرستماني التجارية‘ تُساهم في تحول دولة الإمارات العربية المتحدة نحو تنقل أنظف خالٍ من الانبعاثات وأكثر ذكاءً". من جانبه، قال تومي راسموسن، الرئيس التنفيذي للعمليات في شركة "بلوبونكت لأنظمة السيارات الكهربائية ": "يسرنا التعاون مع شركة ’عبدالواحد الرستماني التجارية‘ لدعم استمرار تطوير البنية التحتية لشحن السيارات الكهربائية في دولة الإمارات العربية المتحدة. تتمتع ’بلوبونكت‘ بحضور راسخ في السوق الإماراتية، ونحن على ثقة بأننا وجدنا في شركة ’عبدالواحد الرستماني التجارية‘ الشريك الأمثل لمواصلة البناء على هذا النجاح. ونتطلع سوياً إلى دعم التوسع المتزايد في استخدام وسائل النقل الكهربائية في جميع أنحاء المنطقة". وبدوره، قال راجاجوبال راماسوامي، مدير شركة "عبدالواحد الرستماني التجارية" : "يمثل توقيع هذه الاتفاقية الحصرية مع ’بلوبونكت‘ خطوة مهمة لشركة ’عبدالواحد الرستماني التجارية‘، حيث يأتي ذلك في إطار توسعنا في قطاع شحن السيارات الكهربائية. ومع استمرار دولة الإمارات في تحولها نحو التنقل الكهربائي، سيكون توافر البنية التحتية الموثوقة للشحن أمراً حيوياً. ونهدف من خلال التعاون مع ’بلوبونكت‘، إلى المساهمة في بناء شبكة شحن جديرة بالثقة تدعم التوسع المتزايد في استخدام التنقل الكهربائي في أنحاء دولة الإمارات". تشمل محفظة حلول الشحن من "بلوبونكت" تطبيقات التيار المتردد والتيار المستمر، بما يدعم الاستخدامات المتنوعة بدءاً من الشحن المنزلي وأماكن العمل وصولًا إلى متطلبات البنية التحتية ذات السعات العالية. وبفضل حضور "بلوبونكت" المحلي في دولة الإمارات العربية المتحدة، بما في ذلك فريقها الفني المتخصص، وخبرتها في توريد أكثر من 50,000 شاحن للسيارات الكهربائية في أوروبا والشرق الأوسط، تجمع هذه الشراكة بين الخبرة الفنية الراسخة ومعرفة "عبدالواحد الرستماني التجارية" وإلمامها الواسع بالسوق المحلية وقوتها التشغيلية، بما يتيح نشر حلول شحن موثوقة ومترابطة على نطاق واسع في أنحاء الإمارات. سيتم إطلاق المشروع على مراحل، حيث ستقوم كل من "عبدالواحد الرستماني التجارية" و"بلوبونكت" بتحديد المواقع الاستراتيجية وفرص الانتشار في أنحاء دولة الإمارات العربية المتحدة على مر الزمن. ويعكس هذا التعاون التزام مجموعة عبد الواحد الرستماني الواسع بالنمو المستدام والابتكار والشراكات العملية التي من شأنها دعم التحول في قطاع النقل في دولة الإمارات العربية المتحدة. ومع استمرار تسارع وتيرة تبني السيارات الكهربائية، يظل وجود البنية التحتية الموثوقة للشحن عاملاً أساسياً في توسيع نطاق استخدامها في السوق. وتهدف "عبدالواحد الرستماني التجارية" و"بلوبونكت"، من خلال هذه الشراكة، إلى المساهمة في إنشاء شبكة شحن أكثر ترابطاً وسهولة في الاستخدام ومواكبة لمتطلبات المستقبل، لخدمة السائقين والشركات في جميع أنحاء الدولة. وتسهم هذه الخطوة في تعزيز تعاون مجموعة عبد الواحد الرستماني السابق مع شركة "الإمارات لمحطات شحن المركبات الكهربائية" (UAEV)، بما يدعم البنية التحتية وسهولة الوصول اللازمة لتسريع تبني واستخدام السيارات الكهربائية على الصعيد الوطني، وجعل امتلاكها في متناول الجميع من خلال التوسع في تطوير البنية التحتية للشحن.
بهدف تعزيز تكامل المنظومة وتجربة العملاء
كشفت "أرميلا"، الشركة الرائدة في مجال التكنولوجيا الزراعية ومقرها الإمارات، عن وصولها إلى المراحل النهائية لتشغيل منشأة متطورة لإنتاج الفراولة بنظام الزراعة الأفقية العالية التقنية، بالتوازي مع تقييم خطط لإنتاج "السبانخ الصغيرة" والتوت الأزرق، وذلك وفقاً لما صرَّح به المؤسس والرئيس التنفيذي للشركة. في تصريحات صحفية على هامش فعاليات معرض "جلفود دبي"، أكد أفير شاه أن هذه الخطوة تأتي لتعزيز قدرات الإنتاج والتوزيع على مدار العام، مشيراً إلى أن "أرميلا" تستحوذ حالياً على حصة سوقية مهيمنة تتراوح بين 80% و85% من سوق الخس في دولة الإمارات، وتعمل بجد على توسيع حضورها في فئتي "الكيل-الكرنب المجعد" و"الخيار" عبر عمليات استحواذ للمزارع. تنتج "أرميلا" سنوياً قرابة 4,2 أطنان من الخس الفاخر المنتج عبر تقنيات الزراعة المائية في مرافقها المتطورة بدبي وأبوظبي، مع إنتاج "الكيل-الكرنب المجعد" و"الخيار" من مزارع تعمل بتقنيات أدنى. كما تُجري الشركة حالياً تجارب واعدة لزراعة "البروكلي" محلياً باستخدام حلول البيوت المحمية ذات التقنية المتوسطة، في خطوة تهدف إلى الاستغناء عن الواردات الحالية من دولة كينيا بإنتاج محلي مستدام. في هذا السياق، صرَّح شاه: "نُعد من كبار مستوردي البروكلي في الدولة، ونسعى الآن لاختبار إمكانية إنتاجه محلياً على مدار العام عبر حلول البيوت البلاستيكية المتوسطة التقنية". بدعم من مجموعة "عبد الواحد الرستماني" (AWR Group) الإماراتية، تدير "أرميلا" مزارع أفقية وعمودية، مع التركيز على المزارع الأفقية المتطورة وتجنب التوسع المفرط في الزراعة العمودية العالية التقنية. وأشار شاه إلى أن الزراعة العمودية العالية التقنية تتطلب استثمارات رأسمالية أوَّلية ضخمة وتكاليف إنتاج مرتفعة، كما توفر تنوعاً محدوداً في المحاصيل مقارنةً بالزراعة الأفقية. وبفضل وفرة أشعة الشمس في المنطقة، تُعد المزارع الأفقية المتقدمة أكثر كفاءة من حيث التكلفة وقابليتها للتوسع. وأضاف: "لا تزال الزراعة العمودية في مرحلة البحث والتطوير، وهناك منتجات محدودة جداً -مثل 'الميكروجرينز'- هي التي تحقق جدوى اقتصادية حالياً". قصة النجاح تأسست "أرميلا" في عام 2016 بوصفها مزرعة بحثية صغيرة للأعشاب والخس والطماطم. وبعد عامين من البحث والتطوير، تحوَّلت الشركة كلياً لإنتاج الخس، حيث نجحت في بيع كامل إنتاجها خلال 6 - 8 أشهر فقط؛ مما أطلق شرارة إستراتيجية التوسع المرتكزة على الزراعة المائية الأفقية المتطورة. وأضاف شاه: "كنا الطرف الوحيد آنذاك الذي نجح في تشغيل منشأة متطورة لإنتاج الخس بتقنية الهيدروبونيك على نطاق تجاري واسع، مع ضمان حصاد مستدام طوال العام". تمتلك الشركة وتدير جميع مزارعها، وتزود تجار التجزئة من المستويين الأعلى والمتوسط في الإمارات، والأسواق المركزية، ومنصات التجارة الإلكترونية مثل "طلبات"، مع خطط قريبة للانضمام إلى "نون" و"أمازون" و"كريم". تمتلك "أرميلا" أسطولاً لوجستياً يضم أكثر من 30 مركبة مجهزة بأنظمة تبريد ومراقبة على مدار الساعة. خلال الأشهر الستة الماضية، أطلقت الشركة ذراعاً تجارياً لاستيراد الفاكهة والسلع عالمياً تحت علامة "أرميلا" التجارية الفاخرة. كما جرى إطلاق العلامة الجديدة "أوريجينز باي أرميلا"، التي تركز على فرز وتعبئة المنتجات العالية الجودة المستوردة من مصادر دولية موثوقة. وأكد شاه أن الشركة رسخت مكانتها في فئة المنتجات الممتازة في أسواق الدولة؛ وبفضل الثقة المتزايدة في العلامة التجارية أصبح الخس المحلي يُباع بأسعار تفوق سعر الخس المستورد. آفاق التمويل والتوسع المستقبلي تخطط "أرميلا" لتمويل توسعاتها القادمة عبر التسهيلات الائتمانية البنكية وجذب استثمارات محتملة في حصص الملكية. وأوضح شاه: "أنه مع نمو الإيرادات والتدفقات النقدية القوية، تستكشف "أرميلا" الآن الحصول على تسهيلات مصرفية للتوسع وتأمين رأس المال العامل، والانفتاح أيضاً على الاستثمار في الأسهم". وفي ختام حديثه أشار إلى أن البنوك الإماراتية تبدي اهتماماً متزايداً بتمويل التقنيات الزراعية الحديثة؛ مما يعكس الثقة المتنامية في قطاع الزراعة في البيئات المحمية المُحكمة.
كشفت "سمارت" (smart)، العلامة التجارية المتميزة للسيارات الكهربائية الذكية، والتي تقدمها مجموعة عبد الواحد الرستماني في دولة الإمارات العربية المتحدة، عن الإطلاق الرسمي لسيارتها المرتقبة سمارت #5 (smart #5)، وذلك خلال حدث مميز أقيم في موقع سكاي دايف دبي الشهير. تعتبر هذه السيارة الرياضية متعددة الاستخدامات (SUV) الكهربائية بالكامل والمتوسطة الحجم، الأكثر تنوعاً ضمن فئات السيارات الرياضية متعددة الاستخدامات (SUV) الكهربائية حتى الآن، حيث تم تصميمها لسد الفجوة بين احتياجات الحياة الحضرية وخوض المغامرات في أحضان الطبيعة. يأتي هذا الإطلاق في توقيت مهم لسوق السيارات الإماراتي. فقد رسّخت دولة الإمارات العربية المتحدة مكانتها كدولة رائدة عالمياً في مجال التحوّل إلى التنقل الكهربائي، مدعومةً بالسياسة الوطنية للمركبات الكهربائية لدولة الإمارات العربية المتحدة. وتدعم هذه السياسة هدف دولة الإمارات في أن تشكل المركبات الكهربائية أو الهجينة على الطرق نسبة 25% من المركبات بحلول عام 2030. ومع التوقعات التي تشير إلى نمو سوق السيارات الكهربائية في دولة الإمارات العربية المتحدة بمعدل نمو سنوي مركب يبلغ 41.2% بين عامي 2025 و2030، يأتي إطلاق سمارت #5 (smart #5) في الوقت المناسب تماماً لتلبية الطلب المتزايد من المستهلكين على السيارات المبتكرة والمستدامة. من جانبها، قالت ماندي زانج، الرئيس التنفيذي للتسويق بشركة "سمارت" (smart)، "تُعدّ دولة الإمارات العربية المتحدة مركزاً عالمياً للابتكار وسوقاً حيوية مهمة للشركة. ويأتي إطلاق سمارت #5 (smart #5) هنا تأكيداً على التزامنا الراسخ نحو هذه السوق الريادية." وأضافت بالقول، "تُجسّد سمارت #5 (smart #5) فلسفة "الابتكار الذي يتخطى الحدود التقليدية" التي نتبناها، فهي سيارة تُمكّن مستخدميها من الرؤية والحركة والاستكشاف والنمو. وقد صُممت هذه السيارة لمواكبة تطلعات الجيل الجديد من عشاق المغامرة الذين يتطلعون إلى سيارة تحقق لهم التوازن بين الاستدامة والفخامة والسلامة. ونحن على ثقة تامة بأن سمارت #5 (smart #5) الذكية، بالتعاون مع شريكنا الموثوق، مجموعة عبد الواحد الرستماني، ستلقى صدىً واسعاً لدى عملائنا في الدولة الذين يبحثون عن حلول تعكس تطلعاتهم وتواكب أسلوب حياتهم العصري." وقال روبرتو كولوتشي، مدير قسم المركبات الكهربائية في مجموعة عبد الواحد الرستماني، "من دواعي فخرنا، بصفتنا الموزع الرسمي لسيارات سمارت (smart) في دولة الإمارات العربية المتحدة، تقديم سيارة سمارت #5 (smart #5) المبتكرة إلى عملائنا المميزين في الدولة. نحن ندرك بأن السائقين هنا يحتاجون إلى سيارة تتناسب مع طبيعة الحياة الديناميكية في دبي وأبوظبي، وبما يتيح لهم الفرصة لاستكشاف المعالم الطبيعية الجميلة في الدولة خلال عطلة نهاية الأسبوع. إن سمارت #5 (smart #5) هي السيارة الأمثل لمواكبة تطلعاتهم. تمتاز سمارت #5 (smart #5) باحتوائها على تقنية شحن سريع فائقة التطور توفر ما يتراوح من 10% إلى 80% من الطاقة المتاحة في البطارية خلال 15 دقيقة فقط، بالإضافة إلى توفر فئة "ديون" Dune الحصرية في السوق الإماراتي. أما عشاق الأداء العالي، فبإمكانهم اختيار سيارة سمارت #5 (smart #5) "برابوس" (BRABUS) ، التي تتيح تجربة قيادة مشوقة وأداء استثنائي بقوة تصل إلى 475 كيلو واط للذروة، مع لمسات تصميم حصرية ترسي معياراً جديداً لسيارات الدفع الرباعي الكهربائية عالية الأداء. يُمثل هذا الإطلاق علامة فارقة في التزامنا المستمر بتطوير حلول التنقل الكهربائي وتوسيع خيارات السيارات الكهربائية الفاخرة في دولة الإمارات العربية المتحدة." تمثل سيارة سمارت #5 قمّة الابتكار، حيث تجمع بين التقنيات الحديثة والتصميم الذي يركز بشكل كامل على تلبية احتياجات المستخدم. ومن أبرز ما يميز هذه السيارة، نظام الشحن السريع (4C) الرائد في القطاع، الذي يوفر ما يتراوح من 10% إلى 80% من الطاقة المتاحة في البطارية خلال 15 دقيقة فقط، مما يزيل كلياّ القلق المرتبط بمدى القيادة ونفاد البطارية، ويمنح المستخدم حرية التنقل والاستمتاع برحلات عفوية في البيئات الحضرية والطرق الوعرة على حد سواء. أما في الداخل، فتقدم السيارة تعريفاً جديداً للفخامة العصرية بفضل نظام الصوت الفريد "سينهايزر سيجنتشر ساوند سيستم" (Sennheiser Signature Sound System)، الذي يضم 20 مكبراً عالي الكفاءة، بالإضافة إلى مكبر مركزي يعتمد تقنية "دولبي أتموس" (Dolby Atmos)، للحصول على تجربة استماع غامرة لا مثيل لها. كما يوجد شاشتا لمس (OLED) مزدوجتين قياس 13 بوصة، إلى جانب مقصورة تتسم بهدوء استثنائي حصلت على أعلى تصنيف نقاء صوتي في القطاع بنسبة 86.5% وفق مؤشر الوضوح الصوتي (Articulation Index)، لتصبح من بين أكثر المقصورات فخامة في فئتها. تتوفر الآن أربعة طرازات مميزة من سيارة سمارت # 5 (smart #5) للعملاء في دولة الإمارات العربية المتحدة، بتصميمات فريدة تلبي احتياجاتهم، سواء من حيث الأداء المتفوق، أو الفخامة، أو القيادة المصممة خصيصاً لعشاق المغامرات: "برو" (Pro): تتميز هذه الفئة الأساسية، التي تبدأ من 159,900 درهم، بتجهيزاتها الاستثنائية التي تشمل نظام دفع خلفي، وقوة تبلغ 250 كيلوواط، ومدى قيادة مذهل يصل إلى 465 كم وفقاً لمعيار (WLTP)، مع قدرات تسارع من 0 إلى 100 كم/ساعة في غضون 6.9 ثانية. "بريميوم" (Premium): تقدم هذه الفئة من السيارات، التي تبدأ من 199,900 درهم، مستوى أعلى من الفخامة مع مدى قيادة أطول يصل إلى 590 كم، بالإضافة إلى ميزات تقنية متطورة تشمل نظام الصوت "سينهايزر" (Sennheiser) الرائد في القطاع. "ديون" (Dune): تُعد هذه الفئة، التي تبدأ من 209,900 درهم، بمثابة تصميم حصري مصمم خصيصاً لدولة الإمارات العربية المتحدة، وهي مثالية لخوض مغامرات الصحراء. كما تتميز بقدرات خاصة للقيادة على الرمال، فضلاً عن لمساتها الأنيقة التي تنمّ عن تصميم فريد يندمج بتناغم تام مع المناظر الطبيعية الأخاذة في المنطقة. "برابوس"(Brabus): تتربّع هذه الفئة، التي تبدأ من 219,900 درهم، على القمّة من حيث الأداء وروعة التصميم، حيث تم تصميمها بالتعاون مع كبرى الشركات المتخصصة في تعديل السيارات لتقديم أداء استثنائي بقوة تصل إلى 475 كيلو واط للذروة، مع نظام دفع رباعي، مما يُتيح لها قدرة تسارع من 0 إلى 100 كم/ساعة في غضون 3.8 ثانية فقط، بالإضافة إلى مقاعد "ديناميكا®" (Dinamica®) فاخرة مُطرزة بشعار "برابوس" (BRABUS) ، وعجلات "مونوبلوك Z" (Monoblock Z) قياس 21 بوصة. يُمثّل إطلاق سمارت #5 (smart #5) نقلة نوعية جريئة للعلامة التجارية بتوسيع مجموعة منتجاتها لتلبية الطلب المتزايد على حلول تنقل متعددة الاستخدامات ومستدامة وفاخرة. إنها سيارة تعكس في تصميمها أكثر من مجرد وسيلة تنقل، بل تجربة تجمع بين الراحة والمغامرة والاكتشافات التي تصادفها على طول الطريق. لمزيد من المعلومات أو لحجز سمارت #5 (smart #5) يُرجى زيارة: https://uae.smart.com/en/models/smart-5 -- انتهى - عن سمارت منذ انطلاقتها في تسعينيات القرن الماضي، حافظت سمارت على رؤيتها المتمثلة في التوصّل إلى أفضل الحلول لمستقبل التنقّل في المدينة. وفي أواخر العام 2019، أعلنت كل من مرسيدس-بنز إيه جي، ومجموعة تشجيانغ جيلي القابضة عن تأسيس مشروع مشترك عالمي لعلامة "سمارت". ومنذ عام 2019 الحين وحتى العام 2025، وبعد عملية تجديد شاملة شملت الهوية والعلامة التجارية ومنظومة المنتجات ونموذج الأعمال، نجحت سمارت في تحقيق أهدافها الاستراتيجية للمرحلة الأولى والممتدة على مدى خمس سنوات. ومن خلال الالتزام برؤية التطوير العالمية "الصين وأوروبا… وطنان في قلب واحد"، تحوّلت سمارت إلى علامة رائدة في مجال السيارات الكهربائية الذكية الفاخرة، مع توسيع محفظة منتجاتها وانتشارها العالمي في نحو 40 دولة ومنطقة. وفي العام 2026، تسعى سمارت إلى استكشاف آفاق جديدة للنمو. عن مجموعة "عبدالواحد الرستماني" مجموعة عبدالواحد الرستماني هي شركة عائلية رائدة متعددة القطاعات في الشرق الأوسط، تستند إلى إرث يمتد لأكثر من سبعة عقود. تشمل عملياتها مجموعة متنوعة من القطاعات، بما في ذلك السيارات والعقارات وتجارة التجزئة وحلول الإضاءة والسفر والخدمات اللوجستية والتكنولوجيا الزراعية والتغليف المستدام. تقدم المجموعة خدماتها إلى أكثر من 155,000 عميل و24,000 شركة سنوياً، بدعم من فريق متنوع يضم أكثر من 3,000 موظف. انطلاقاً من هدفها المتمثل في إثراء حياة الأجيال، تُكرّس مجموعة عبدالواحد الرستماني جهودها لبناء شركات هادفة تُحدث أثراً ملموساً في الأفراد والقطاعات وكوكب الأرض. ومن خلال دعم الابتكار والاستدامة والتقدم، تتولى مجموعة عبدالواحد الرستماني قيادة التغيير الجذري، انطلاقاً من سعيها لبناء مستقبل تتكامل فيه الفرص وحركة التطور والازدهار. وانطلاقاً من إرثها العريق وقيمها الراسخة، تواصل مجموعة عبدالواحد الرستماني دورها الريادي مع التركيز على المستقبل، وتعزيز الشراكات، وتحقيق التميز في جميع عملياتها. لمزيدٍ من المعلومات، يرجى زيارة: www.awrostamani.com
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احصل على آخر الأخبار والرؤى مباشرةً إلى بريدك الإلكتروني.
Innovation moves differently when it is built with purpose.
Through forward-thinking partnerships and sustainable mobility solutions, AWR Group continues to introduce premium automotive experiences designed for the future.
#AWRGroup #FutureMobility #SustainableInnovation #Zeekr #Smart
AWR Group extends its warmest wishes to our people, partners, customers, and communities.
May this blessed time bring peace, unity, and renewed purpose to all.
أطيب التمنيات إلى موظفينا وشركائنا وعملائنا.
نسأل أن يحمل هذا العيد المبارك للجميع السلام، الخير والبركة.
#AWRGroup #EidAlAdha #EidMubarak
Four days of conversations, connections, and UAE-made capability in focus.
AWR Group’s participation at Make It In The Emirates 2026 brought forward two businesses from our portfolio - Sineo Packaging and Armela Farms - each contributing to areas central to the UAE’s industrial growth agenda.
Through packaging manufacturing, sustainable production, controlled-environment agriculture, food security, and local supply chain resilience, both businesses reflect the practical capabilities being built across the country’s private sector.
Thank you to the 200+ visitors who came by our stand, connected with our teams, and engaged with the work shaping Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #Manufacturing #FoodSecurity #Packaging #Sustainability
AWR Group is proud to participate in Make It In The Emirates 2026, bringing forward two businesses from our portfolio that reflect the strength, ambition, and growing capability of UAE-based production.
Through Sineo Packaging and Armela Farms, our presence at MIITE highlights the role of local enterprise in advancing practical solutions across packaging manufacturing, sustainable production, food security, and supply chain resilience.
As the UAE continues to build a more diversified, future-ready industrial economy, platforms like MIITE create meaningful opportunities to showcase the businesses, capabilities, and ideas contributing to this national agenda.
Visit us next week from 4–7 May at ADNEC Centre Abu Dhabi, Stand C1-25, next to the Hall 1 Entrance, to learn more about Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #UAEIndustry #Manufacturing #FoodSecurity #Packaging #Sustainability
A new phase for our automotive ecosystem - now unified under one integrated structure: AWR Automotive.
This move brings 14 brands, 26 showrooms, and 27 service centres into a single, connected platform, spanning vehicle sales, mobility solutions, and aftermarket services. By integrating our full offering, AWR Automotive strengthens how we operate across the entire customer journey - from ownership to flexible access and long-term vehicle care.
“With unification under AWR Automotive, we will deliver transparency and trust - giving customers complete peace of mind across all their mobility needs.” - Tom Fux, Chief Executive Officer, AWR Automotive
Read the full story in Gulf News (Link in Bio)
#WeAreAWR #AWRAutomotive #Mobility #ConnectedEcosystem #AWRGroup
Action on the ground is where commitment becomes real.
In collaboration with the Emirates Environmental Group and the Environment Protection & Development Authority - Ras Al Khaimah, AWR Group contributed to the planting of 1,000 mangrove saplings in Ras Al Khaimah in celebration of Earth Day.
Mangroves protect coastlines, support biodiversity, and capture carbon - making them a powerful natural solution for climate resilience.
More than 20 colleagues volunteered alongside partners from across the UAE, turning intent into action and strengthening a shared culture of sustainability.
#WorldEarthDay #WeAreAWR #Sustainability #ESG #AWRGroup
Before AWR Group became what it is today, it began with a simple idea - that access to knowledge can shape opportunity, perspective, and progress.
From the shelves of Al-Ahliya Library in 1954 to today, that belief continues to shape how we build and contribute - for generations past, present, and next.
A story that continues to be written.
#WorldBookDay #WeAreAWR #EmbraceGenerationNext
A rainforest, imagined within our space - and growing far beyond it.
This World Earth Day, we highlight our partnership with Tree-Nation - supporting global reforestation projects that restore biodiversity, regenerate ecosystems, and create long-term value for local communities.
Each tree planted is part of a wider, ongoing effort - with early contributions already supporting projects in regions such as Tanzania, Mexico, and Brazil, where environmental restoration and community impact go hand in hand.
Tree by tree, progress takes root.
#WeAreAWR #WorldEarthDay #ESG #Sustainability #AWRGroup #EmbraceGenerationNext
At AWR Group, our story has always been intertwined with that of the UAE - shaped by its ambition, strengthened by its resilience, and guided by its values.
Raised high at our headquarters, the UAE flag stands as a reflection of that journey - and of the pride and unity that continue to carry us forward.
#WeAreAWR #ProudOfTheUAE #EmbraceGenerationNext
The future grows in every leap, every spark, every curious step.
In their joy, we see tomorrow’s confidence.
In their world, we find our direction.
This is generation next.
#WeAreAWR #EmbraceGenerationNext
The path forward is always shaped by the people behind it.
Their perspectives, energy, and focus influence the Group in ways strategy alone never could.
Culture, in turn, creates the space where ideas form, confidence grows, and progress takes shape over time.
This is where progress begins - and continues.
#WeAreAWR #Culture #People #Progress #AWRGroup
Looking back on moments of connection during Ramadan.
Colleagues from across AWR Group came together for community visits centred around the preparation and distribution of Iftar boxes, spending time with members of our front-line workforce.
Simple interactions, shared time, and quiet appreciation shaped these moments - bringing our people together across different parts of the Group.
Here’s a glimpse into some of these moments.
#WeAreAWR #Community #Ramadan2026 #AWRGroup
Built on trust.
Shaped by opportunity.
For decades, we’ve grown alongside a nation defined by ambition, progress, and resilience - continuing to evolve with it through every moment.
Proud to be part of the UAE’s story, and the future we move towards together.
#WeAreAWR
From all of us at AWR Group, we extend our sincere Eid greetings to our communities, partners, and teams.
May this time bring moments of reflection, peace, and togetherness, and support continued progress for all.
مع حلول عيد الفطر المبارك، نسأل الله أن يعمّ السلام والطمأنينة مجتمعاتنا، وأن يحمل هذا العيد الخير والبركة للجميع.
عيد مبارك، ونتطلع إلى مواصلة العمل معاً نحو مستقبل أكثر ازدهاراً لمجتمعاتنا.
#WeAreAWR #AWRGroup #EidMubarak #EidAlFitr
From first ball to final over - what a season ⚾
LAYAKA Cricket Season 4 brought together 25 teams and 400+ colleagues for weeks of competition, teamwork, and great moments across AWR Group. Part of our LAYAKA wellbeing programme, the tournament is all about staying active, building friendships, and enjoying the game together.
🏆 Champions: SHIFT Abu Dhabi
🥈 Runners-up: GIT Tech Titans
Individual awards:
• Best Batsman - Sankalpa Sadashiva
• Best Bowler - Sidheeq Peediyekkel
• Player of the Tournament - Shrikanth Manjunath
Thank you to everyone who played, supported, and organised. See you next season!
#WeAreAWR #LAYAKA #EmployeeLife #PeopleOfAWR #WorkplaceWellbeing #AWRGroup
Our languages shape how we remember, learn, and connect with one another.
In commemoration of this year’s International Mother Language Day, we’re celebrating the many voices that come together across AWR Group. In this video, colleagues share a single message - each line spoken in a different mother language - reflecting the diversity of backgrounds and perspectives that make up our workplace.
Every language carries stories, experiences, and ways of thinking. Our shared language is collaboration - built through respect, understanding, and the confidence that every voice can contribute.
#WeAreAWR #InternationalMotherLanguageDay #PeopleOfAWRGroup #Diversity #AWRGroup
We’ve been made aware of fraudulent recruitment messages falsely claiming to represent AW Rostamani Group.
To help applicants stay safe, we are sharing guidance on how to identify legitimate opportunities and verify communication from our organisation.
Please note that we do not request payments or financial information at any stage of recruitment. All official roles are communicated only through our authorised channels.
#AWRGroup #RecruitmentAdvisory #CareersAtAWRGroup
Ramadan is a time of reflection, generosity, and shared purpose.
A month that brings us closer to our people and communities, and reinforces the values that guide how we move forward, together, today and for generations to come.
Ramadan Kareem.
بمناسبة شهر رمضان المبارك، نتقدم بأصدق التمنيات لكم ولعائلاتكم بالصحة والخير والسلام.
سائلين الله أن يكون هذا الشهر الكريم مناسبة للتقارب، والعطاء، وتجديد القيم التي تجمعنا.
رمضان كريم.
#WeAreAWR #Ramadan #HolyMonth #AWRGroup #EmbraceGenerationNext
As we welcome the Lunar New Year, we embrace a spirit of renewed energy and forward momentum. May the year ahead be defined by resilience, ambition, and meaningful progress for all.
Wishing our partners, colleagues, and all those celebrating a year of prosperity, good health, and continued success.
#AWRGroup #LunarNewYear #EmbraceGenerationNext
A vision that looks beyond today - and sets direction for the decade ahead.
In Episode 2 of the AWR Group Podcast, we sit down with Mahesh Rohra, Chief Strategy & Business Development Officer, to explore the journey behind Vision 2030 - how it came to life, the aspirations driving it, and the role it plays in shaping AWR Group’s transformation.
From aligning leadership and culture to embedding ESG, innovation, and long-term growth into everyday decisions, this conversation offers a clear view into the strategic heart of where we’re headed.
Listen to the full episode, link in bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #EmbraceGenerationN
Some roles are best understood through the people who carry them.
Through Behind the Title, we spotlight colleagues across AWR Group and share a closer look at the work, perspective, and motivation that shape how they approach their roles.
In this feature, Taner Cetinkaya, Head of Health, Safety and Environment, reflects on the mindset behind health and safety, the everyday decisions that support safer operations, and why HSE is as much about awareness and culture as it is about procedures.
A short conversation, and a chance to get to know one of the leaders helping shape how our teams work safely across the Group.
Watch the video to hear how Taner approaches the role in practice.
#WeAreAWR #BehindTheTitle #PeopleOfAWRGroup #AWRGroup
Leadership capability grows through shared experience, reflection, and continued learning in practice.
We recently celebrated the graduation of the third cohort of our Fostering Emerging Leaders Programme (FELP) - the Pathfinders. FELP brings together colleagues from across AWR Group’s businesses and disciplines to strengthen decision-making, broaden perspective, and deepen day-to-day leadership practice.
Since its launch, the programme has grown into a defining part of our talent development journey. Through immersive modules, open dialogue, and cross-functional learning, participants return to their roles with greater confidence, stronger judgment, and a clearer understanding of how their leadership shapes teams and business outcomes.
Congratulations to the Pathfinders on this milestone and to every participant who continues to carry these learnings forward across our business.
We look forward to seeing how this cohort continues to lead, influence, and contribute across AWR Group.
#WeAreAWR #LeadershipDevelopment #Pathfinders #AWRGroup #EmbraceGenerationNext
Bridging the gap between brand strategy and student learning.
Earlier this month, AWR Group welcomed MSc Marketing Management students from De Montfort University Dubai to our Brand Immersion Centre - turning our brand transformation into a live case study for tomorrow’s marketers.
The session explored the strategic journey behind our brand evolution - from legacy to positioning, visual identity to stakeholder alignment - offering students first-hand insight into what it takes to build a brand that’s clear, connected, and built for longevity.
By stepping inside our Brand Immersion Centre, the students experienced how storytelling, design, and purpose come together to reflect culture, values, and future ambition - and how real transformation begins from within.
As we continue to invest in the next generation of changemakers, this engagement reflects our belief that meaningful learning is co-created - and thrives at the intersection of experience, exchange, and education.
#WeAreAWR #BrandTransformation #DeMontfortUniversity #AWRGroup #EmbraceGenerationNext
Education takes shape through people - through experience shared, curiosity answered, and knowledge put into practice.
Across AWR Group, colleagues step forward as internal trainers, sharing their expertise and shaping how learning moves across the business. Through open dialogue and real-world insight, education becomes a collective effort built from within.
This International Day of Education, we recognise education as something co-created every day - shaped by participation, shared ownership, and continuous learning at every stage of a career.
Hear from some of our internal trainers as they share what inspired them to teach, learn, and co-create knowledge with their peers.
#WeAreAWR #InternationalDayOfEducation #LearningAndDevelopment #EmbraceGenerationNext #AWRGroup
Building future-ready capability calls for learning that is grounded in practice and shaped through partnership.
The AWR Sales Academy, delivered in collaboration with the Emirates Institute of Finance, reflects our focus on developing Emirati sales professionals through purposeful, applied learning aligned to the realities of the business.
As International Day of Education approaches, this initiative speaks to a wider dialogue on education as a shared ecosystem - one shaped through collaboration, application, and long-term intent.
#WeAreAWR #EIF #Waed #AWRSalesAcademy #EmbraceGenerationNext #AWRGroup
A vision shaped by legacy. A future built with intent. 🎙️
Step inside Vision 2030 with Mahesh Rohra. #StayTuned
#ComingSoon #AWRGroupPodcast #WeAreAWR #EmbraceGenerationNext #AWRGroup
At the start of 2025, our Automotive business - overseeing Nissan, INFINITI, and Renault -set a clear ambition: to close the year not just with momentum, but with meaning. That meant every campaign, every decision, every standard we upheld was shaped by a shared principle – purposeful execution.
This approach has earned recognition across some of the industry’s most respected platforms, celebrating our work in automotive excellence, sustainability, leadership, AI, and innovation.
From Gold wins in global dealership standards to standout recognition for AI-driven storytelling and ESG leadership, these honours reflect the depth of our capabilities and the strength of our cross-functional collaboration.
This is what happens when purpose leads the way – powered by teamwork, built on discipline, and driven by innovation.
Congratulations to our Automotive team and every partner who helped shape an exceptional year.
#WeAreAWR #AwardWinningExcellence #AutomotiveLeadership #AWRGroup #EmbraceGenerationNext
2025 marked a bold shift for AWR Group - sharpening our purpose, aligning our ambition, and setting a clear direction for the future.
A refreshed identity.
Redefined values.
The launch of our Brand Immersion Centre.
Each milestone built with intent, driven by strategy, and designed for impact.
As 2026 begins with clarity and momentum, we take a look back at the moments that shaped the shift.
See how every step shaped the transformation - in our 2025 Recap.
#WeAreAWR #2025Recap #BrandTransformation #EmbraceGenerationNext #AWRGroup
This month, in partnership with Companies for Good, we brought our annual Mangrove planting adventure to life once again - a signature initiative that reflects our ongoing commitment to environmental and social impact.
Alongside 35 volunteers from across AWR Group, we spent the day at Al Zorah Mangrove Tours, learning about one of the UAE’s most vital ecosystems and contributing directly to its restoration. From raising awareness to planting saplings along the coastline, it was a powerful reminder of the role we can play - individually and collectively - in protecting our planet.
Thank you to everyone who joined us in helping shape a more sustainable future - one tree at a time.
#WeAreAWR #SustainabilityInAction #MangrovePlanting #EnvironmentalImpact #EmbraceGenerationNext #AWRGroup
Happy New Year from all of us at AWR Group.
As we step into a new year, we take a moment to reflect on our journey — the progress we’ve made, the people behind it, and the partnerships that continue to shape what we do.
As we look to embrace what’s next, we’re excited to build on this momentum together, with optimism, purpose, and ambition for the year ahead.
#NewYear2026 #AWRGroup #EmbracingWhatsNext
Strategic partnerships that go beyond the business - shaping society, supporting families, and enabling collective progress.
We were honoured to be invited to GDRFA Dubai’s ‘Partners of Impact’ gathering - a purposeful close to the Year of Community, and a meaningful step forward into the Year of Family.
The event brought together public and private sector changemakers to reflect on the power of shared responsibility, recognise the partnerships that made a difference, and renew a shared commitment to community wellbeing.
At AWR Group, we remain deeply committed to partnerships that drive purposeful progress - from supporting inclusion and community belonging to empowering future generations through education, opportunity, and access.
Thank you to GDRFA Dubai for the recognition and for convening a platform that reinforces the role of collaboration in building a better future.
#WeAreAWR #PartnersOfImpact #GDRFADubai #YearOfCommunity #YearOfFamily #EmbraceGenerationNext #AWRGroup
Warm wishes this holiday season, from all of us at AWR Group.
May the season bring peace, joy, and moments worth celebrating.
#FestiveSeason #Christmas #AWRGroup
Within our new Brand Immersion Centre is a space that brings clarity to how we move forward.
Our Pillars of Progress represent the strategic frameworks that guide how we grow, lead, and deliver value across AWR Group.
Through a series of interactive screens, this touchpoint brings together the thinking that shapes our direction — from Vision 2030 and our brand and purpose, to culture, ESG, Wa’ed, and the structure of our portfolio.
Each screen offers a focused view into how strategy translates into action — connecting ambition with execution and intent with impact.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#AWRGroup #BrandImmersionCentre #PillarsOfProgress #WeAreAWR
Turning learning into action - and impact.
AWR Transform, our leadership development programme, empowers participants to turn learning into real-world business value. Designed to build future-ready capabilities in customer centricity, change leadership, and strategic agility, the programme challenges participants to apply their skills to practical business proposals.
This year, we’re proud to congratulate Anish Sanghvi, Mrityunjay Tiwari, and Sohail Ali - the winners of AWR Transform 2025 - whose forward-thinking solutions stood out for their ability to address real business needs, streamline operations, and unlock new opportunities for scale and efficiency in line with Vision 2030.
Their ideas reflect the power of internal innovation to shape progress - and the strength of investing in people who are ready to lead it.
#WeAreAWR #AWRTransform #Innovation #AWRGroup #EmbraceGenerationNext
Our new identity speaks the language of purpose and precision.
It connects who we are with how we move, aligning clarity, consistency, and intent across everything we do.
Stay tuned. The next chapter is already in motion.
#WeAreAWR #EmbraceGenerationNext
Among the most intimate corners of the Brand Immersion Centre is a touchpoint dedicated to where our story truly begins - with our founder, Abdul Wahid Al Rostamani.
Here, an interactive book invites you into a living archive of rare images, handwritten notes, and defining moments that shaped the earliest chapters of our journey.
As its pages are explored, audio soundbites of those who knew him best - family members, trusted partners, and long-standing colleagues - offer personal reflections on the man behind the name. Their words bring forward the values that guided him: integrity that never wavered, perseverance that never faded, and a belief in progress that continues to move us forward.
Beyond a tribute, this touchpoint serves as a bridge between generations - a space where memory, voice, and legacy come together to honour the foundation on which AWR Group was built.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#WeAreAWR #BrandImmersionCentre #ImmersiveStorytelling #EmbraceGenerationNext #AWRGroup
Rooted in purpose, grown through action.
As part of our annual environmental initiative in partnership with Goumbook, 35 employees from across AWR Group came together to plant Ghaf trees at the International Centre for Biosaline Agriculture in Dubai - reaffirming our ongoing commitment to sustainability, biodiversity, and community engagement.
From learning sessions with ICBA experts to hands-on planting and a guided tour of the Soil Museum, the day was a powerful reminder of what collective action can achieve.
This initiative continues to be a signature moment on our calendar - connecting our people to the UAE’s sustainability goals and contributing to the preservation of native species through meaningful, on-the-ground impact.
Watch the highlights from the day and see purpose in action.
#WeAreAWR #SustainabilityInAction #GhafTreePlanting #SocialImpact #AWRGroup #EmbraceGenerationNext
Across five weeks, sixty matches, and one shared goal, AWR LAYAKA Football 2025 brought together 230 players and 23 teams in a spirited display of teamwork, talent and determination.
As part of our Group-wide wellness initiative, LAYAKA continues to foster connection, energy and a sense of belonging - reminding us of the strength that emerges when different parts of the business come together with purpose and pride.
This year’s champions - Autotrust - led with consistency and drive, with Sineo Synergy and DIC FC securing second and third place respectively. Individual honours went to top Scorer, Eyas Kayaly, and best goalkeeper, Ahmed Abouzied, each reflecting the spirit and skill that defined the tournament.
Congratulations to all our winning teams - and to every player who took to the pitch with passion, resilience and heart.
#WeAreAWR #LayakaFootball #Wellness #AWRGroup
Celebrating 54 years of unity, progress, and forward momentum.
At AWR Group, we marked this year’s Eid Al Etihad – the UAE’s 54th National Day – by bringing our people together, honouring the values that have shaped this nation and the spirit that continues to drive it forward.
From heritage to innovation, our celebration reflects the same purpose that defines our journey: building businesses that enrich lives and contributing to a future led by ambition, sustainability, and lasting impact.
As the UAE marks this milestone, we extend our heartfelt congratulations to its visionary leadership and people - and reaffirm our commitment to meaningful progress as we continue to Embrace Generation Next.
Happy 54th Eid Al Etihad.
#WeAreAWR #UAE54 #EidAlEtihad #AWRGroup #EmbraceGenerationNext
On the occasion of the 54th Eid Al Etihad, we honour the values of unity that laid the foundation of our nation - and carry forward the spirit that continues to shape its future.
A spirit defined by resolve, fuelled by ambition, and guided by a bold vision for generations to come.
At AWR Group, we celebrate the legacy of the UAE and reaffirm our role in supporting a nation advancing with confidence toward tomorrow.
#WeAreAWR #EidAlEtihad #EmbraceGenerationNext #AWRGroup
في عيد الاتحاد الـ٥٤، نستحضر قيم الوحدة التي أرست دعائم دولتنا، ونمضي بروحٍ لا تزال تصنع المستقبل.
روحٌ عنوانها العزيمة، ويقودها الطموح، وتوجّهها رؤيةٌ طموحة للأجيال القادمة.
في مجموعة عبدالواحد الرستماني، نحتفي بإرث دولة الإمارات ونؤكّد التزامنا بدورنا في دعم وطنٍ يتقدّم بثقة نحو الغد.
Introducing the AWR Group Brand Immersion Centre —
a space created for our people to experience the essence of our story: our legacy, our vision, and our transformation in motion.
Designed as an immersive home for our identity, the Centre brings together the moments, milestones, and principles that have defined AWR Group - uniting our past, present, and future through thoughtful storytelling and purposeful design.
Across its touchpoints, the space captures the evolution of our brand and the impact of our journey - from the foundations laid by our founder to the ambitions guiding our next chapter.
Over the coming weeks, we’ll be sharing an inside look at the elements that define this space - each one offering a deeper understanding of the people, principles, and progress that continue to move AWR Group forward.
Stay tuned as we reveal key features that bring this space to life.
#WeAreAWR #BrandImmersionCentre #EmbraceGenerationNext #BrandTransformation #AWRGroup
The strength of any business lies in the clarity of how it operates - and the values that guide it forward.
At AWR Group, we’ve redefined that clarity through a refreshed culture and values framework, shaped by #purpose, grounded in #integrity, and driven by #enterprise.
It’s a reflection of who we are - and the standard we hold ourselves to across every decision, every collaboration, and every step ahead.
Watch the film to discover our refreshed culture and values in motion.
#WeAreAWR #CultureAndValues #EmbraceGenerationNext #AWRGroup
As an association partner of the Dubai Run 2025, part of the citywide Dubai Fitness Challenge 30x30, AWR Group is proud to support a movement that energises communities and inspires active living across the UAE.
This November, we’re amplifying wellbeing across the Group - from internal step challenges to the launch of our new AWR Group Run, part of our LAYAKA wellbeing initiative.
Join us on 23 November 2025, from 6:30 to 9:00 am on Sheikh Zayed Road for the Dubai Run. Register now at dubairun.com.
Through initiatives like this, we continue to shape a culture where wellbeing drives performance, strengthens connection, and extends our impact beyond the workplace - into the communities we’re proud to be part of.
#WeAreAWR #DubaiFitnessChallenge #DubaiRun2025 #30x30 #WellbeingInAction #AWRGroup
Recognition that reflects our purpose in action.
We are honoured to have been recognised at this year’s Emirates Labour Market Award - now in its third edition - as one of the UAE’s leading private sector companies. The award was presented to us by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, in recognition of pioneering practices that position AWR Group as a model of leadership and excellence in the UAE labour market.
This distinction reaffirms our commitment to shaping a future-ready workforce and supporting the nation’s priorities in sustainable development, talent empowerment, and organisational excellence.
Our approach is driven by purpose and performance - from structured growth pathways and inclusive policies to award-winning Emiratisation practices and investments in wellbeing, innovation, and capability building across every business.
As we celebrate this recognition, we extend our appreciation to the Ministry of Human Resources and Emiratisation (@mohre_uae ) for their continued leadership, and to every one of our people whose contribution shapes the culture we’re proud to build.
#WeAreAWR #EmiratesLabourMarketAwards #AWRGroup #MoHRE #WorkforceExcellence
A glimpse into something new - a space where our story comes to life.
Born from purpose. Rooted in legacy. Designed for the future.
The journey of AWR Group, reimagined.
Stay tuned. The story unfolds soon.
#WeAreAWR #BrandImmersionCentre #BrandTransformation #EmbraceGenerationNext #AWRGroup
Shaping clarity at the core of finance leadership.
We recently brought together 20 senior finance leaders from across AWR Group for an immersive two-day SCQuARE workshop - equipping them with a globally recognised methodology to structure thinking, simplify complexity, and communicate with precision.
Held at the Marriott Palm Jumeirah, the training focused on building the capability to turn complex issues into clear, decision-ready business cases - a vital skillset in a landscape where clarity, alignment, and agility drive performance.
Investing in thinking is investing in impact. And by strengthening how our leaders analyse, influence, and decide - we’re reinforcing the mindset and capability that shape business outcomes across every part of the Group.
#WeAreAWR #FinanceWorkshop #SCQuARE #AWRGroup
Shaping the future begins with redefining our own.
In an interview with Campaign Middle East, we spoke to the thinking, strategy, and storytelling behind AWR Group’s brand transformation - a shift that aligns our identity with the ambition, values, and momentum powering our next chapter.
Our Chief Marketing and Communications Officer, Sara O’Hara, offered an inside view on the creative and strategic decisions that shaped the platform - and the role of brand in deepening trust, connection, and long-term value across our businesses.
“Our guiding purpose, ‘Embrace Generation Next,’ captures the bridge between legacy and future innovation. It reflects who we are today, a family-founded Group shaped by trust and enterprise, whilst expressing our commitment to building a better tomorrow.”
From the Generation Mark to the Brand Immersion Centre, this transformation is rooted in legacy and designed for progress - a unified expression of who we are, what we stand for, and how we move forward together.
Read the full feature in Campaign ME: Link in bio
#AWRGroup #EmbraceGenerationNext #BrandTransformation #CampaignME #WeAreAWR
Inspired by the flow of the Dubai Creek - where our story began - our Journey Line reflects the rhythm of progress and the direction we move in: forward.
It is a visual of ambition, continuity, and shared purpose - mapping the path from our origins to our future.
Introduced as a core element of our refreshed identity, it brings movement to every expression of our brand - a line that carries legacy into tomorrow.
#AWRGroup #BrandTransformation #Evolution #JourneyLine #EmbraceGenerationNext #WeAreAWR
The Generation Mark sits at the heart of our identity - newly introduced as a symbol of our evolution and the future we are shaping.
A tribute to the generations before us, a reflection of who we are today, and a symbol of the chapters still to come.
It represents progress across time - and the responsibility we carry to create lasting value for every generation.
#AWRGroup #BrandTransformation #GenerationMark #Evolution #EmbraceGenerationNext #WeAreAWR
Curiosity. Commitment. Growth in motion.
As part of our ongoing investment in future-ready capabilities, we proudly recognised the winners of our internal AWR Academy Productivity and Development 2025 Learning Challenge - a three-month initiative designed to inspire curiosity, upskilling, and continuous growth through our eLearning platform.
Congratulations to Huda Humaid, Nada Akkad, and Sameer Shah - our top learners of the quarter - whose dedication to development reflects the values that drive our culture forward.
Their pursuit of learning fuels the shared momentum that keeps AWR Group evolving: stronger, smarter, and ready for what’s next.
#WeAreAWR #LearnersOfTheQuarter #AWRAcademy #LearningChallenge #AWRGroup #EmbraceGenerationNext
A palette evolved with purpose.
Carrying our legacy forward into a new era.
Our refreshed identity honours the colours personally chosen by our founder, Abdul Wahid Al Rostamani - tones that now power a modern system built for clarity, confidence, and ambition.
Burgundy for enduring strength.
Orange for momentum and optimism.
Grey for balance and clarity.
Black for timeless definition.
A heritage palette, reshaped for this next chapter.
#AWRGroup #BrandTransformation #Evolution #BrandPalette #EmbraceGenerationNext #WeAreAWR
Another look back at how purpose moved us this October.
Through the return of our #DriveToZero campaign, Nissan, Infiniti, and Renault - part of our Automotive portfolio - continued to drive awareness forward, uniting community, care, and advocacy in support of breast cancer awareness.
In collaboration with partners across health, fitness, education, and hospitality, the campaign delivered meaningful activations across the UAE - from wellness sessions and mobile screenings with the Pink Caravan to community engagement moments that championed early detection and collective action.
Watch the highlights from the team’s Pink Run - one of the many moments that brought the campaign to life.
#WeAreAWR #Nissan #Infiniti #Renault #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
As part of Breast Cancer Awareness Month in October, we hosted Paint It Pink - a creative gathering at Girl and the Goose, Anantara Downtown Dubai, where colleagues from across AWR Group came together to express solidarity through art.
Each participant painted a single canvas. When assembled, they became a collective mural - a visual statement of connection, resilience, and what’s possible when purpose brings people together.
For us, awareness must live beyond words. Through shared moments like these, we strengthen our culture, support our people, and help carry forward the message that early detection saves lives.
#WeAreAWR #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
On UAE Flag Day, we honour the symbol that unites our nation - a flag that reflects the strength of our union, the pride of our people, and the promise of our future.
At AWR Group, we stand with the nation in celebrating the values that the UAE flag represents - unity, leadership, and progress for generations to come.
في يوم العلم، نُحيي رمز وحدتنا، ونُجدد الفخر برايتنا التي تُجسد قوة الاتحاد، وعزة الشعب، ووعد المستقبل.
في مجموعة عبد الواحد الرستماني، نحتفي اليوم بقيم العلم الإماراتي، ونقف مع الوطن احتفالًا بالوحدة، والريادة، والتقدم للأجيال القادمة.
#WeAreAWR #UAEFlagDay #SpiritOfTheUnion #AWRGroup
A defining moment. A unified direction. A new chapter begins.
Last week, AWR Group marked the launch of our brand transformation - bringing our story to life through a rebrand experience that united leadership around a shared direction and purpose.
The unveiling of our new Brand Immersion Centre marked a pivotal moment in that journey - a space that honours our legacy, reflects who we are today, and sets the tone for what comes next. Each element was intentionally designed to express the mindset behind our evolution: purposeful, people-led, and future-focused.
This marks the start of a new chapter - where brand, strategy, and values move forward as one.
Watch the highlights from a day that brought the spirit of AWR Group into motion.
#WeAreAWR #TransformationInMotion #EmbraceGenerationNext #AWRGroup
True climate action is built on accountability - and rooted in long-term impact.
To mark this International Day for Climate Action, we’re spotlighting our AWR Group Corporate Rainforest - an environmental initiative launched in partnership with Tree-Nation, supporting verified reforestation projects across the globe.
Every tree is digitally tracked, every project designed to regenerate forests, reduce emissions, and support community-led progress.
Watch the video to see how we’re translating insight into measurable impact.
#WeAreAWR #InternationalDayForClimateAction #CorporateRainforest #TreeNation #ESG #SustainabilityInAction #AWRGroup
A new chapter for AWR Group begins.
#WeAreAWR #AWRGroup
Ambition defines this moment.
We begin a new era of innovation, collaboration, and purpose-driven growth.
Every story reaches a turning point where vision meets action and progress takes a new form.
For us, that moment is now.
Together, we move forward, shaping progress that lasts for generations.
#WeAreAWR #AWRGroup
Our purpose continues to shape progress, marked by milestones that define who we are today and the vision guiding what comes next.
Tomorrow a new chapter unfolds, built on the same purpose that drives us forward.
Stay tuned as we continue the journey of purposeful progress.
#WeAreAWR #AWRGroup
Today, AWR Group continues to build purposeful businesses that enrich lives, creating progress that empowers people, partners, and the planet.
#WeAreAWR #AWRGroup
In 1954, Abdul Wahid Al Rostamani laid the first foundation of what would become AWR Group.
A legacy defined by purpose and driven by progress…built to empower generations ahead.
This was just the beginning…
#WeAreAWR #AWRGroup
It began with a small bookshop in Dubai…a place built on vision, curiosity, and purpose.
That spirit didn’t stay on the shelves. It became the foundation of everything we’ve built since.
#WeAreAWR #AWRGroup
Our legacy isn’t behind us. It’s what moves us forward.
#WeAreAWR #AWRGroup
…Because shaping tomorrow starts with rethinking today.
#WeAreAWR #AWRGroup
Tomorrow has a new shape…and it begins soon.
#WeAreAWR #AWRGroup
Pink pastries, themed tables, and powerful conversations filled the room as our colleagues came together for a breakfast dedicated to Breast Cancer Awareness Month.
The atmosphere was thoughtful, warm, and united by purpose - where moments of connection turned into shared commitments to stay informed, support one another, and prioritise early detection.
If just one conversation leads to a check-up, a shared story prompts a screening, or a moment of awareness turns into prevention - we move forward with purpose.
#WeAreAWR #BreastCancerAwareness #PinkOctober #AwarenessInAction #AWRGroup
The journey of any brand is only as strong as the people behind it.
At AWR Group, our Excellence Awards 2025 spotlighted the individuals driving that journey forward - those elevating performance, strengthening collaboration, and shaping the customer experiences behind three of the brands under our automotive portfolio: Chery, smart and Zeekr.
This inaugural celebration brought together teams from across the business to recognise high-impact contributions across every function - from the showroom floor to the service bay. Each award reflected the mindset we champion: ownership, agility, and impact.
Congratulations to all those honoured - your work is shaping brand success and building a culture of excellence that moves us all forward.
#WeAreAWR #ExcellenceAwards2025 #CheryUAE #smart #ZeekrUAE #AWRGroup
AWR Group extends warm wishes to all our valued partners, colleagues, and friends on the occasion of Chinese National Day.
May this day of celebration bring prosperity, unity, and continued success to all.
#WeAreAWR #ChineseNationalDay #NationalDayChina #AWRGroup
Intelligent #luxury, redefined.
Last week, @uaezeekr unveiled the highly anticipated Zeekr 7X in the Middle East, and AW Rostamani Group was proud to celebrate this milestone as the exclusive #distributor in the #UAE.
The launch brought together elegance, #performance, and #innovation - showcasing a vehicle #engineered for a new era of driving. From dual-motor 4WD and ultra-fast #acceleration to segment-first design features and safety breakthroughs, the 7X represents a new standard for premium #electric mobility.
Demand spoke for itself. Two full batches sold out on the night of the reveal, reflecting the region’s appetite for next-generation EVs built with #intention.
Watch the highlights from the Zeekr 7X launch event and see what’s setting the new benchmark in intelligent #mobility.
#ZeekrUAE #AWRGroup #ElectricMobility #SustainableLuxury #Zeekr7X
Three days. One powerful showcase of #ambition, #opportunity, and #impact.
@ruyacareers @dubaiworldtradecentre delivered meaningful engagement with #Emirati talent - and AW Rostamani Group showed up with an experience built to inspire. From our Wa’ed Corner and #CV Hub to the Portrait Studio and debut of Rowaida, our #metahuman ambassador, every interaction was designed to turn ambition into action, every touchpoint was designed to turn conversations into careers.
Thank you to everyone who visited our stand and explored what it means to grow with AWR Group. We’re just getting started!
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is over.
Tomorrow, @ruyacareers opens its doors - and with it, the chance to connect with AWR Group’s world of opportunity. Across industries that move the nation forward, we are committed to empowering Emirati talent through Wa’ed - our platform for national talent development built on growth, mentorship, and long-term success.
Join us at the Dubai World Trade Centre, Hall 2, Stand D2-1, and explore how ambition turns into possibility.
We’re ready. Are you?
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is almost over.
Ru’ya Careers brings the nation’s top employers together - but what sets us apart is how far your journey can go.
Across automotive, real estate, retail, logistics, and beyond - AWR Group opens doors to careers that span industries, innovation, and impact. With Wa’ed, our national talent platform, Emiratis gain access mentorship, growth, and a pathway to thrive across one of the UAE’s most diverse business portfolios.
📍 Join us at Hall 2, Stand D2-1, Dubai World Trade Centre, from September 23–25.
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #AWRGroup
Our first Summer Accelerator cohort took on 25+ hours of focused learning - from mastering Power BI to rethinking workplace intelligence - and emerged with sharper skills, broader perspectives, and stronger cross-functional connections.
The experience culminated in a dedicated graduation ceremony, where each participant was recognised by their line managers and our HR team - marking not only the end of the programme, but the beginning of a new learning tradition at AWR Group.
The initiative was about building capability that sticks - and culture that scales. And now, it's here to stay, setting the tone for a future where learning doesn’t pause - it evolves.
Congratulations to our inaugural graduates - and to our teams supporting their journey every step of the way.
#WeAreAWR #SummerAccelerator #LearningThatScales #AWRGroup
Opportunity takes root where ambition is nurtured, and futures flourish when purpose leads the way.
At AWR Group, we empower Emirati talent with the tools to thrive - nurturing ambition, building skills, and shaping sustainable futures.
We’re set to return to @ruyacareers, ready to connect with the next generation of talent. Catch a glimpse of the energy from last year, and join us this year to start your own journey through Wa’ed, our pathway for empowering local talent.
📍 Find us at Hall 2, Stand D2-1
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
On the occasion of Mawlid Al-Nabawi Al Sharif, we extend our greetings to our colleagues, partners, and communities.
May this day of reflection inspire unity, compassion, and a renewed sense of purpose.
نهنئكم بمناسبة المولد النبوي الشريف.
نسأل الله أن يلهمنا هذا اليوم المبارك مزيدًا من الوحدة والرحمة، ويجدد فينا الإحساس بالغاية والرسالة.
#MawlidAlNabawi #AWRGroup
On Global Talent Acquisition Day, we’re spotlighting the expertise that often works behind the scenes - but plays a pivotal role in shaping careers.
To mark the occasion, members of our talent acquisition team at AWR Group are sharing the interview tips they believe make the biggest difference. These are the habits they watch for, the signals that matter, and the advice they give every day to help candidates bring their best to the table.
It’s a timely reminder that great hiring isn't only about finding the right fit but also about creating the right experience. And that starts with a team that understands both.
Watch the video to hear their perspectives - and if you're exploring your next step, visit us at www.awrostamani.com/careers.
#WeAreAWR #GlobalTalentAcqusitionDay #InterviewTips #AWRGroup
To mark Emirati Women’s Day 2025, we hosted a special session at our Nissan showroom in Deira, reflecting on five decades of progress - and the women driving what’s next.
Guest speaker Zainab Al Mousawi, Emirati entrepreneur and founder of To the Moon and Back, shared her journey of building a homegrown business rooted in purpose, resilience, and creativity. Her story brought this year’s national theme – ‘Hand in Hand, We Celebrate 50 Years’ - to life.
Guests also enjoyed refreshments from her café, turning the experience into something truly personal, local, and inspiring.
A celebration of ambition, connection, and the values that carry us forward.
#WeAreAWR #EmiratiWomensDay #HandInHand #EWD2025 #AWRGroup
Hand in hand, we celebrate 50 years.
On Emirati Women’s Day, we honour the strength, ambition, and legacy of Emirati women - past, present, and future.
A journey shaped across generations, and still moving forward.
Wishing all Emirati women a day of pride, reflection, and celebration.
#WeAreAWR #EmiratiWomensDay #AWRGroup #HandInHandWeCelebrate50Years
Earlier this week, the world marked International Youth Day 2025, highlighting the power of young people to lead local change for global progress.
In a feature with ESG MENA, our CHRO Caroline Hobeika shared:
“For 75 years, we have been committed to nurturing young talent and equipping them to drive meaningful innovation. Our initiatives, such as the Wa’ed National Development strategy, the NextGen Internship Programmes, and partnerships with universities, ensure our people develop the skills to advance sustainable progress.”
From internships to leadership programmes, we’re proud to help shape the leaders of today and tomorrow.
Read the full article through the link in our bio.
#WeAreAWR #InternationalYouthDay #ESGMENA #NextGen #WAED #AWRGroup
“Leadership carries weight when it is grounded in responsibility. Not as rhetoric, but as a way of thinking - and acting - across every layer of an organisation.” – Sara O’Hara, Chief Marketing & Communications Officer, AWR Group
In her latest feature, Sara explores how ESG is being embedded across AWR Group - aligning purpose with performance through a structured, measurable framework. From climate action to workforce development, the path forward is intentional and impact-driven.
Read the full article through the link in our bio.
#WeAreAWR #PurposeInAction #SustainabilityDriven #LeadWithImpact #AWRGroup
@smart_in_uae: where urban design meets dynamic performance and every detail reflects a vision of modern mobility.
Discover what’s driving the future with smart.
#WeAreAWR #AWRGroup #smart
What happens when climate science meets collaboration?
In our second Climate Fresk session, 22 participants across AWR Group came together for an immersive workshop that connected the dots between human activity and environmental impact. Through data-driven insights and hands-on exploration, we tackled the complex challenges of climate change and uncovered actionable solutions.
From food systems to fuel choices, the session revealed how everyday decisions ripple through the planet - a reminder that real progress happens when awareness leads to action and responsibility.
#WeAreAWR #ClimateAction #Sustainability #ClimateFresk #AWRGroup
What does sustainability look like at home?
From using less plastic to choosing local produce, it’s the everyday habits that make a difference.
Here are 8 practical ways to live more sustainably, starting in your own space.
#AWRGroup #Sustainability #WeAreAWR #SustainableLiving #GreenTips
This summer, we’re elevating growth with the launch of our AWR Summer Accelerator Programme.
Meet our inaugural cohort - chosen for their promise and ambition, as they are about to embark on a transformative journey, designed to refine their skills and drive performance to new heights.
Blending cutting-edge online learning with immersive workshops, they’ll gain mastery in both essential digital skills and behavioural excellence - empowering them to make a real impact.
With every step, we look forward to watching them rise to the challenge and redefine their potential!
#WeAreAWR #AWRGroup #SummerAcceleratorProgramme
نحتفي بيوم عهد الاتحاد، الذي يدعونا للتأمل في قيم الوحدة والرؤية المشتركة والهدف السامي الذي يواصل دفع مسيرة وطننا نحو التقدم والازدهار.
وبصفتنا شركة عائلية متجذرة في نسيج دولة الإمارات، نجدد التزامنا الراسخ بمواصلة دعم رحلتها نحو الابتكار والتنمية، مستلهمين من إرثها العريق، ونقف صفاً واحداً مع القيادة الرشيدة لبناء مستقبل مشرق ومستدام للأجيال القادمة.
Today, we celebrate Union Pledge Day - an opportunity to reflect on the unity, vision, and shared purpose that continue to propel our nation forward.
As a family business deeply intertwined with the UAE’s fabric, we reaffirm our commitment to the nation’s journey of progress and innovation. Grounded in our heritage, we stand united with our leadership to build a prosperous future for generations to come.
#UnionPledgeDay #AWRGroup #UAE #TogetherWeThrive
Three decades. A journey defined by commitment, growth, and leadership.
In our debut podcast episode, we sit down with Hussam Baghdadi, Senior Director at Arabian Automobiles, for a conversation about his transformative 30-year journey with AWR Group. His dedication embodies the deep-rooted culture of leadership, collaboration, and resilience that defines us.
Join him as he shares candid insights, key turning points in his career, and his vision for the road ahead.
Catch the full episode through the link in our bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #BehindTheLegacy
From power dressing to effortless edge, @americanragcie.me knows how to make a statement.
#WeAreAWR #AWRGroup
The most valuable skills are not only taught - they’re built, tested, and sharpened through real-world experience.
To mark World Youth Skills Day, we spotlight the wrap-up of our first Digital Internship Programme, delivered in partnership with Ajman University.
Born from the AWR Hackathon, this hands-on initiative saw student interns develop real-world digital solutions for our Automotive and Lifestyle businesses - supported by structured mentorship, cross-functional collaboration, and deep integration into our business ecosystem.
From idea to implementation, it’s a story of how future talent can shape the present when given the right platform.
Read the full article through the link in our bio to explore the journey, the solutions, and the people behind the programme.
#WeAreAWR #WorldYouthSkillsDay #EarlyCareerDevelopment #AWRGroup
In the UAE, many first journeys begin in the backseat of a Patrol - dunes ahead, karak in hand, and stories shared across generations.
Inspired by this, our Automotive business launched The Patrol Path - an immersive experience blending adventure, culture, movement, and reflection.
Powered by the iconic Nissan Patrol, this initiative brought together explorers, athletes, and storytellers in collaboration with Gravity Calisthenics Gym, JA Hotels & Resorts, Fujifilm Instax ME, and ComCo Middle East & Africa.
It was an experience that brought the Patrol’s legacy to life through the people, places, and stories that continue to move us.
#AWRGroup #ThePatrolPath #NissanPatrol #WeAreAWR
The curtain closes on our #AWRLayaka Padel Tournament for 2025. Over four weeks, 39 teams and 78 players competed in 70 action-packed matches, showcasing not just skill, but true sportsmanship and unity.
Congratulations to our champions and runners-up for their outstanding performances, and thank you to every team member who gave it their all on the court.
Until next time! 🏅
#WeAreAWR #AWRGroup #PadelTournament #TeamSpirit
A look back at AWR Properties’ collaboration with the Higher Colleges of Technology, where local talent was empowered and sustainable innovation took centre stage.
Aspiring Emirati engineers were invited to bridge classroom learning with real-world application, tackling design, sustainability, and energy solutions with purpose and creativity. Initiatives like this reinforce the value of investing in the next generation - not only for the future of our communities but for the industries that will shape our tomorrow.
#WeAreAWR #AWRGroup #Sustainability #FutureEngineers
We’re investing in one of the most powerful tools in business: how we communicate.
Meet our top three Learners of the Quarter from Communicate with Impact - the first in our new series of Quarterly Learning Themes from AWR Academy.
This initiative challenged our people to strengthen a vital skill: impactful communication. And they rose to it.
Congratulations to Dimple Lalwani - Manager, HR Operations, Rajat Goyal - Finance Manager, and Ayesha Aldarmaki - Service Coordinator. Each winner will receive a professional development course tailored to their growth journey!
More themes to come, more stories to share - all part of our journey to build a future shaped by learning, collaboration, and impact.
#WeAreAWR #AWRGroup #LearningCulture #EmployeeDevelopment #AWRAcademy #LearnersoftheQuarter
Sustainability starts with us and the choices we make, including right at our desks.
From reducing the amount of paper used to supporting green certifications, it’s the small everyday habits that help creating a lasting impact.
Check out our 7 simple tips to make your workday more sustainable.
#AWRGroup #Sustainability #WeAreAWR #SustainableWorkplace #GreenTips
Three decades of drive, disruption, and reinvention.
Hussam Baghdadi looks back - and ahead - at the journey that shaped an industry and a legacy. #ComingSoon
#AWRGrouppodcast #WeAreAWR #AWRGroup #BehindTheLegacy
As the New Hijri Year begins, AWR Group wishes you and your loved ones a year filled with peace and blessings.
نتمنى لكم ولأحبائكم عاماً هجرياً سعيداً!
#WeAreAWR #AWRGroup #HijriNewYear #IslamicNewYear
@renaultdxb turned the ordinary into extraordinary with a launch like no other!
In the first-ever coffee rave car reveal, the all-new Koleos was unveiled in a space where energy, creativity, and community came together. This bold experience marked a new chapter for Renault, blending music, art, and entertainment to reshape what the automotive retail experience looks like.
The new #Koleos is here and ready to be experienced. Have you seen it up close yet?
#WeAreAWR #AWRGroup #RenaultKoleos #ThinkWider
Through our national talent development programme, Wa’ed, we continue to empower the next generation of UAE leaders with the tools, opportunities, and recognition they need to thrive. At the Wa’ed Award Ceremony, we celebrated outstanding performers, from junior talent to seasoned managers, who are driving impact both individually and across AWR Group.
With inspiring insights from guest speakers and exciting leadership announcements, the event truly embodied growth, purpose, and excellence.
Congratulations to all the winners shaping a future defined by ambition, innovation, and belonging! 🎉
#WeAreAWR #AWRGroup #Waed #NationalTalentDevelopment
We at AWR Group extend warm wishes to you and your loved ones for a peaceful and prosperous Eid.
Eid Mubarak! 🌟
نتقدم بأطيب التهاني لكم ولأحبائكم بمناسبة عيد الأضحى المبارك وكل عام و أنتم بخير!
#WeAreAWR #AWRGroup #EidMubarak
This World Environment Day, we’re joining the global call to #BeatPlasticPollution.
Since 2022, our ‘Drop It’ campaign has been a catalyst for change, to date we have eliminated almost 1 million plastic bottles and prevented over 20 tonnes of CO₂ emissions. Proof that small, consistent actions can lead to significant impact.
But the journey toward a plastic-free future is far from over. While businesses must lead with purpose, each of us has a vital role to play.
As we reflect on our collective responsibility, we want to hear from you. Every action, no matter how small, contributes to our shared goal of a plastic-free future.
What’s the best personal action you’ve taken to help reduce plastic waste?
#WorldEnvironmentDay #SustainabilityInAction #DropIt #ClimateAction #PlasticFreeFuture
30 years. One vision. Countless stories. 🎙️ Get ready to go behind the legacy with Hussam Baghdadi.
#AWRGrouppodcast #ComingSoon #WeAreAWR #AWRGroup #BehindTheLegacy
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