The event, held at Dubai Equestrian Club, attracted over 500 distinguished VIPs, including H.E. Ou Boqian Consul General of China, royal family members, senior government officials, and corporate leaders. The AWR ZEEKR booth, beautifully adorned with Chinese New Year themes, served as a focal point for discussions on the future of new energy vehicles.  

Roberto Colucci, Director of EVs at AW Rostamani Group, commented: “This celebration reflects the strong foundation of trust, collaboration and shared growth between our nations. As ZEEKR's exclusive partner in the UAE, we are proud to contribute to this legacy by bringing cutting-edge Chinese automotive innovation to the UAE market. The overwhelming response to ZEEKR's presence at these celebrations reflects the UAE's enthusiasm for sustainable mobility solutions and reinforces our commitment to leading the electric vehicle revolution in the region.”

Cannon Wang, Managing Director of Middle East & Africa at ZEEKR, shared his thoughts on the occasion: “As the UAE positions itself as the region's automotive hub, ZEEKR's participation in the Chinese New Year celebrations signifies more than just vehicle excellence. ZEEKR reflects the deep cultural bonds and the vision for sustainable mobility shared by two great nations, China and the UAE. As we ring in the Year of the Snake, we are witnessing a transformative moment where Chinese technological prowess meets Emirati ambition, setting new benchmarks for the future of transportation in the Middle East.”

ZEEKR's flagship models, the all-electric ZEEKR 001 shooting brake and compact ZEEKR X SUV, were showcased in at the New Energy Vehicle Exhibition in the Dubai and the Sheikh Zayed Festival in Abu Dhabi. Both vehicles were wrapped in special designs commemorating four decades of bilateral cooperation. A memorable convoy featuring both models journeyed from Dubai to Abu Dhabi, culminating at the Sheikh Zayed Festival, watched by over 3,000 attendees.

ZEEKR's presence extended beyond vehicle displays to include participation in environmental initiatives, such as the tree planting ceremony at Al Marmoom Oasis, underlining the brand's commitment to sustainability. In-depth interviews with media outlets and exclusive test drives allowed media, VIPs, and passersby to experience firsthand the superior performance of both models, reinforcing the brand’s commitment to exceptional driving experiences.

This celebration of Sino-UAE relations highlights the growing synergies between China's automotive expertise and the UAE's sustainable development goals, positioning ZEEKR at the forefront of the region's electric vehicle revolution.