Education as culture: a long-term view
By Caroline Hobeika, Chief Human Resources Officer at AWR Group

Education has always been associated with milestones - degrees earned, skills acquired, programmes completed. Yet within organisations, its true influence runs deeper. Education shapes how people think, how they respond to change, and how they grow into responsibility over time.
At AWR Group, learning is not treated as a moment in someone’s career. It is part of how our culture evolves. It informs how we build capability, how we develop leaders, and how we prepare our people to navigate complexity with confidence and intent.
International Day of Education offers a timely opportunity to reflect on this role - not as an abstract ideal, but as a lived experience across the Group.
Education as a shared responsibility
One of the most important shifts organisations face today is moving away from viewing education as something that is provided, towards recognising it as something that is shaped collectively.
At AWR Group, learning takes form through participation. It is influenced by leaders who set direction, teams who exchange knowledge, and individuals who choose to stay curious and invested in their own development. This shared responsibility creates learning that is relevant, grounded, and aligned with the realities of our business.
When education is approached this way, it becomes more than capability building but rather a way to strengthen judgement, encourage adaptability, and support long-term progression.
Building capability with intention
As our business continues to grow and diversify, the expectations placed on our people are evolving. Roles require broader perspective, stronger collaboration, and the ability to make informed decisions in changing environments.
Education plays a critical role in meeting these expectations. Not through volume or speed, but through intention. Learning that is thoughtfully designed and closely connected to real work helps people build confidence in applying what they know - not just acquiring it.
This approach supports sustainable growth. It allows individuals to develop at a pace that is meaningful, while ensuring the business continues to build depth and resilience across functions and leadership levels.
Developing people, strengthening culture
From an HR perspective, education is inseparable from culture. The way learning is enabled sends a clear message about what an organisation values.
At AWR Group, we see learning as a signal of trust. It reflects a belief in people’s potential and a commitment to creating environments where growth is supported over time. It also reinforces accountability - the understanding that development requires engagement, discipline, and ownership from each individual.
This balance matters. Training and opportunities create the conditions for growth, but progress is shaped by how actively people participate in their learning journey.
Learning as an ongoing commitment
As conversations around education continue globally, one idea remains central: learning delivers the greatest impact when it evolves alongside people and purpose.
At AWR Group, education will continue to be shaped by collaboration, informed by experience, and guided by long-term thinking. It will remain an essential part of how we build capability, support our people, and strengthen the culture that underpins our success.
On International Day of Education, rather than celebrating initiatives or milestones, this reflection is about recognising education as a continuous thread - one that connects people, performance, and progress across the Group.
