Our culture at AWR Group isn’t written in manuals or confined to meetings. It lives in our daily actions, in the choices we make, and in the way we show up for one another. These values are the foundation of how we think, collaborate, lead, and grow, as individuals and as one group. They reflect our shared belief that true progress happens when creativity meets integrity, when ambition is driven by purpose, and when every one of us feels empowered to make a difference.

Being enterprising means having the curiosity to explore new ideas and the courage to bring them to life. It’s about being bold enough to challenge the norm, take initiative, and keep learning from every experience. This mindset fuels passion in our work environment, inspiring innovation, agility, and growth. We celebrate those who see opportunity in change and who turn possibilities into meaningful progress.

Purpose is what turns work into contribution. At AWR Group, it means staying connected to something bigger than ourselves, creating value that goes beyond profit and builds a legacy of trust and impact. Being purposeful is about working with intention, aligning our efforts to a clear direction, and finding fulfilment in making a real difference for our customers, communities, and colleagues.

Integrity is our foundation - the value that shapes how we lead, decide, and interact. It’s about doing the right thing, even when no one is watching. Acting with integrity means showing fairness and transparency, respecting the legacy of our founders, and holding ourselves to high ethical standards. It fosters trust, strengthens relationships, and sustains the culture we are proud to build every day.

Across more than 3,300 colleagues and 65 nationalities, these values unite us. They give meaning to our work and direction to our future. We have also since introduced our Culture Ambassadors, colleagues from across the Group who will bring these values to life, spark meaningful conversations, and celebrate the moments when our culture truly shines.

“Our brand refresh is more than a new look; it’s also a renewed promise to our people. These values are how we bring that promise to life: through everyday choices, courageous conversations, and a shared commitment to create an environment where every colleague can grow and contribute.” - Caroline Hobeika, Chief Human Resources Officer at AWR Group

This is our culture in motion. Rooted in values, driven by people, and shaped by the choices we make together.