This journey calls for unity of purpose and diversity of capability. It requires us to think differently, act responsibly, and lead with intelligence and heart. To deliver on this ambition, we are focusing on four core transformation programmes — each one a strategic driver of our progress, and part of the whole.

• Customer Experience (CX) defines why we exist — to deliver meaningful, human experiences that build trust and loyalty. 

• Innovation defines how we evolve — by nurturing creativity, curiosity, and continuous improvement across every part of our business.

• ESG defines what we stand for — ensuring our growth is responsible, inclusive, and aligned with our Purposeful Business Pledge. 

• Data & AI defines how we decide and deliver — by harnessing insight, intelligence, and technology to drive smarter performance.

These programmes are powered by two essential enablers: our brand transformation, which unites our businesses under one clear and confident identity, and our culture and values, which define the mindsets and behaviours that bring our purpose to life. Together, they create the foundation on which our transformation can thrive — ensuring that as we advance toward Vision 2030, we do so with clarity, cohesion, and conviction.