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Fareed Aljanahi, Chief Executive Officer of AWR Properties, speaks to Binesh Babu Panicker about a more selective Dubai market, the changing meaning of “prime”, and why liveability now carries financial weight.
Hazem Moussa, Chief Executive Officer of VerraPak speaks with Zawya on AWR Group’s plans to also expanding capacity at its existing Dubai factory by 25% in 2027
AW Rostamani Group (AWR Group) has announced the launch of VerraPak , marking the next phase in the development of its UAE-based packaging business, formerly Sineo Packaging. Built on the manufacturing capabilities established under Sineo, VerraPak introduces a stronger, more customer-led proposition for the business. As a UAE-grown packaging partner, it combines local manufacturing, specialist packaging expertise, advanced printing and customisation, responsible practices and hands-on customer partnership to develop packaging around the realities of each customer’s product, brand and operation. At the heart of that proposition is a simple promise: “Package with confidence.” From product integrity and food safety to presentation, operational continuity and growth, VerraPak is designed to help customers make better packaging decisions around real business needs. The brand will be officially unveiled on the opening day of WETEX 2026 , one of the region’s leading platforms for sustainability, energy and green technology. VerraPak will form part of AWR Group’s wider presence at the exhibition alongside ZEEKR, smart, Frater and Armela Farms , bringing together businesses from across the Group’s green mobility, high-efficiency lighting, agritech and sustainable packaging activities. The launch follows AWR Group’s participation in Make it in the Emirates 2026 earlier this year, where Sineo Packaging and Armela Farms showcased the Group’s UAE-based manufacturing and production capabilities. The evolution to VerraPak reflects AWR Group’s continued focus on strengthening local capability, supporting the UAE’s industrial ambitions and developing businesses with the potential to compete and grow across regional markets. Ms. Huda Al Rostamani, Chief Executive Officer – Ventures, AWR Group , said: “VerraPak is an important next step for a business in which we see significant potential. The UAE’s food, hospitality and consumer sectors continue to grow and become more sophisticated, and with that comes increasing demand for quality, consistency, supply resilience and more responsible packaging choices. We have an established manufacturing base here in the UAE, strong technical capability and a market that increasingly values proximity, responsiveness and reliability. VerraPak brings those strengths together within a proposition that is much more closely aligned to the needs of the customer. It also reflects the wider opportunity we see in developing strong local businesses that can support the UAE’s industrial ambitions, deepen domestic capability and contribute to more resilient supply chains, while building the scale and expertise to serve customers across the wider region.” Operating from a 50,000 sq ft manufacturing facility in Dubai Industrial City, VerraPak has 15 high-speed production lines with annual production capacity exceeding 400 million units. As part of its next phase of growth, VerraPak plans to expand production capacity by 25% in early 2027, supporting increased demand across the region. Its advanced manufacturing capabilities include seven-colour printing, allowing customers to develop packaging tailored to specific product, operational and brand requirements while achieving high-quality customised brand presentation. The facility is certified to the BRCGS Global Standard for Packaging Materials, achieving an A+ grade in its latest audit, providing assurance around the food safety, quality and operational standards underpinning production. VerraPak also offers customisation and private-label capabilities, enabling packaging to function not only as a means of protecting the product, but as an important extension of the customer’s brand. VerraPak approaches sustainability through practical responsibility, helping customers consider material suitability, product performance, operational requirements and commercial realities alongside environmental impact. VerraPak’s portfolio includes recyclable, compostable and other responsible packaging options, helping customers respond to evolving regulatory requirements and consumer expectations while selecting solutions appropriate to their individual operations. The business is also contributing to AWR Group's wider expansion of on-site renewable energy. Across the Group, electricity generated from on-site renewable sources, primarily solar, increased more than tenfold in 2025 to 2,660 MWh. At VerraPak's Dubai manufacturing facility, solar generation now powers factory machinery throughout the 12-hour daytime production shift, reducing reliance on grid electricity during daytime production. Hazem Moussa, Chief Executive Officer of VerraPak , said: “Packaging is a business-critical touchpoint. It protects product integrity, supports food safety, carries brand value and shapes the end-customer experience. At the same time, the choices businesses are being asked to make around materials, regulation, sustainability and supply are becoming more complex. Our role is to give customers greater confidence in those decisions. Local manufacturing allows us to work much more closely with them – from format and material selection through to print, performance and production – while offering the responsiveness and continuity of supply that are increasingly important to their operations. It also helps reduce dependence on long international supply chains, giving customers greater proximity to production and greater flexibility as their requirements change . ” VerraPak serves the businesses helping to feed, serve and shape the region – from food manufacturers and producers, farms and vertical farms to restaurants, cafés, catering businesses, cloud kitchens and consumer brands. The launch at WETEX 2026 marks the beginning of VerraPak’s next phase of growth, with a focus on deepening customer partnerships, extending its capabilities and building its position as a leading UAE-based packaging partner for the region’s food, hospitality and consumer sectors.
AW Rostamani Group (AWR Group) will participate in WETEX 2026 with an integrated stand experience under the theme “Embrace Generation Next” , demonstrating practical solutions across electric mobility, energy-efficient lighting, resource-efficient food production and more considered packaging choices. At the heart of the Group’s presence is a simple idea: sustainability must work in the real world. Rather than presenting a series of separate displays, the stand will show how technology and business innovation can address tangible market needs, from building confidence in electric mobility and reducing energy demand to growing food locally with less water and supporting greater confidence in packaging and supply. Visitors will be able to engage with the participating businesses first-hand. ZEEKR will showcase advanced electrified mobility, combining premium technology, performance and ownership support, while smart will demonstrate how electric vehicles are evolving to meet an evolving range of performance, practicality and lifestyle needs. Frater will present energy-efficient lighting solutions that can deliver measurable reductions in energy demand across commercial buildings, infrastructure and other built environments. Armela Farms will demonstrate how controlled-environment agriculture can support consistent, year-round food production in the UAE while using significantly less water than conventional farming. The stand will also feature Sineo Packaging , AWR Group’s packaging business, demonstrating how food-safety capability, manufacturing, customisation and responsive supply can help food, hospitality and consumer businesses package with greater confidence. Ms. Huda Al Rostamani, Chief Executive Officer – Ventures, AWR Group , said: “AWR Group’s participation at WETEX reflects the way our portfolio continues to evolve in response to the needs of the UAE and the wider region. As expectations around sustainability mature, we believe meaningful progress will depend on solutions that are credible, scalable and relevant to the realities of how people live, move, build, produce and consume. “Through ‘Embrace Generation Next’, we are showing how five distinct solutions can address different parts of this shared challenge. Each has a clear role, but together they demonstrate how technology, practical innovation and partnership can translate sustainability ambition into tangible value. WETEX provides an important opportunity to share these solutions and engage with government, customers, industry partners and the wider sustainability ecosystem.” Organised by Dubai Electricity and Water Authority (DEWA), WETEX brings together government, business and industry stakeholders to advance dialogue, collaboration and practical solutions across sustainability, energy, water and environmental technologies. AWR Group will exhibit at WETEX 2026 from 20 to 22 October 2026 at stand 7-G15 in Hall 7.
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Three days at WETEX. One Group story brought to life.
Across the AWR Group pavilion, five businesses came together to show how technology, local expertise and commercially relevant solutions are taking shape across electric mobility, energy efficiency, food production and packaging.
From the unveiling of VerraPak and conversations with media and industry leaders, to visitors experiencing ZEEKR and smart first-hand and engaging with Frater and Armela Farms, each business brought a distinct dimension to our presence.
With more than 500 visitors engaging with our pavilion across three days, the strongest measure of WETEX was the exchange around it: questions asked, ideas shared, relationships strengthened and new conversations started across the stand.
WETEX 2026 gave us the opportunity to bring distinct businesses together on one platform - and show, in practice, how different parts of AWR Group are responding to the evolving needs of the sectors and customers they serve.
Thank you to everyone who visited us, spent time with our teams and became part of our WETEX 2026 story.
#AWRGroup #WETEX2026 #VerraPak #ZEEKR #smart #Frater #ArmelaFarms
A new chapter for our packaging business - and a stronger proposition for the market.
Today at WETEX 2026, we officially unveiled VerraPak, reflecting how our packaging business has evolved and the direction shaping its next stage of growth.
This goes beyond a change in identity. VerraPak brings greater clarity to what the business stands for and how it creates value: combining UAE-based manufacturing, specialist expertise, customisation and close customer partnership to respond to the real needs of food, hospitality and consumer businesses.
Built on the foundations of Sineo Packaging, VerraPak moves forward under one clear promise: Packaging with confidence.
The reveal was a defining moment on an energetic first day at the AWR Group pavilion, shared with colleagues, customers and partners.
And we are only getting started. With two days of WETEX still ahead, visit us at Hall 7 | Stand 7-G15 and experience our pavilion for yourself.
#AWRGroup #VerraPak #PackageWithConfidence #WETEX2026
WETEX 2026 is officially underway.
We’re looking forward to three days of conversations, connections and showcasing the businesses shaping AWR Group’s presence this year.
Visit us at Hall 7 | Stand 7-G15 and meet the teams behind our pavilion.
#AWRGroup #ZEEKRUAE #smart #Frater #SineoPackaging #ArmelaFarms #WETEX2026
A closer look at the power of learning, participation and community connection.
To mark the start of the academic year, 20 colleagues from across AWR Group visited Al Noor Training Centre, joining students for a day of shared activities and an opportunity to experience the Centre’s work in advancing education, vocational skills and independence for people of determination.
From hands-on activities in bakery, fashion technology and wood design to recreational sessions with students, the visit brought our colleagues closer to the people and programmes behind Al Noor’s contribution to inclusive education.
Here’s a look back at some of the moments from our visit.
#WeAreAWR #AWRGroup #CommunityEngagement #Inclusion #EmbraceGenerationNext
AWR Group is heading to WETEX 2026.
From 20–22 October, five businesses from across the Group will come together under one pavilion, bringing technology and local capability across mobility, energy efficiency, food and packaging.
Meet ZEEKR, smart, Frater, Armela Farms and Sineo Packaging - each contributing a distinct part of the AWR Group story at WETEX.
Visit us at Dubai World Trade Centre, Stand 7-G15 in Hall 7, and explore the businesses and capabilities behind our presence this year.
#AWRGroup #WETEX2026 #EmbraceGenerationNext
As the UAE real estate market matures, the factors shaping long-term value are evolving — extending beyond location and price to encompass asset quality, management standards, liveability and the overall customer experience.
In his latest interview with Property Time, Fareed Aljanahi, Chief Executive Officer of AWR Properties, shares his perspective on what this evolution means for the market: why buyers are becoming more selective, how the definition of a prime asset is changing, and why liveability is moving from a lifestyle consideration to a commercially meaningful measure of performance.
As Fareed notes: “The next phase will be defined less by the sheer volume of capital entering the market and more by where that capital is deployed.”
Read Fareed’s full interview with Property Time (Link in Bio)
#AWRGroup #AWRProperties #RealEstate
How do you solve customer friction before the customer even experiences it?
At AWR Group, we are bringing together stronger data foundations, predictive analytics and AI to better understand customer needs, identify emerging friction points and enable faster, more informed decision-making.
As Mahesh Rohra, Chief Strategy Officer, shares in a new Gulf Business feature, the opportunity is not simply in adopting technology. Competitive advantage comes from combining AI and trusted data with clear governance, effective processes and human judgement.
This approach sits at the heart of AWR Group’s wider transformation – using technology to simplify complexity, empower our people and create more relevant, responsive and consistent customer experiences.
Read the full Gulf Business feature to learn more about how we are building the capabilities for intelligence-led, productive growth (Link in Bio)
#AWRGroup #CustomerExperience #DigitalTransformation #AI
AWR Properties is entering its next chapter of purposeful growth.
Managing more than 6 million sq. ft. across residential, commercial and hospitality assets, our real estate business continues to evolve through long-term investment in its portfolio, digital innovation and an increasingly customer-focused approach to how its assets are experienced and managed.
Its refreshed brand reflects this direction - signalling the next phase for a business expanding its portfolio and geographic footprint while continuing to strengthen the assets and communities already under its stewardship.
“This brand evolution reflects far more than a visual change. It represents the direction of our business as we continue to transform how real estate is experienced, managed and sustained for the future.” - Fareed Aljanahi, CEO of AWR Properties
Aligned with our commitment to Embrace Generation Next, AWR Properties’ next chapter is grounded in creating lasting value for residents, businesses and future generations.
Read the full story in Campaign Middle East (Link in Bio)
#AWRProperties #AWRGroup #RealEstate #EmbraceGenerationNext
AWR Group is proud to continue its partnership with the Ministry of Human Resources and Emiratisation (MoHRE), supporting its events and initiatives focused on advancing the UAE labour market, including the Emirates Labour Market Award.
“Strong public-private collaboration creates greater opportunity to translate national workforce priorities into meaningful action. Our continued partnership with MoHRE reflects the role we can play as a private-sector business in contributing to a labour market that develops talent, advances workplace practices and supports the UAE’s long-term ambitions.” - Eman AlBastaki, Director of Emiratisation & Government Relations, AWR Group
Through this collaboration, AWR Group continues to contribute to national workforce priorities and the development of a competitive, sustainable and future-ready labour market across the UAE.
#WeAreAWR #EmiratesLabourMarket #MoHRE #FutureOfWork #UAE #AWRGroup
On the occasion of Chinese National Day, we extend our warmest wishes to our Chinese colleagues, partners and communities.
Today, we celebrate the spirit of progress, resilience and shared ambition, and the strong relationships built through trust and collaboration.
Wishing everyone celebrating continued prosperity and success.
#AWRGroup #ChineseNationalDay
October marks Breast Cancer Awareness Month - a time to deepen awareness, encourage informed choices and reflect on the everyday actions that support our wellbeing.
At AWR Group, we are using this month as a reminder to be more intentional about how we look after ourselves: to stay informed, keep up with routine appointments and checks, and make more room for our health within the pace of everyday life.
This October, make space for the things that help you stay connected to your health - with greater awareness, consistency and care.
#AWRGroup #BreastCancerAwarenessMonth
As our month-long commemoration of Emirati Women’s Day comes to a close, we look back at the stories, perspectives and moments that brought this year’s theme, ‘We Emerge Stronger and Better’, to life across AWR Group.
From the voices of Emirati women across our businesses to the colleagues and community who came together to mark the occasion, the month gave us many reasons to celebrate their contribution and achievements.
Here’s a final look back at Emirati Women’s Day 2026 at AWR Group.
#WeAreAWR #EmiratiWomensDay #WeEmergeStrongerAndBetter #AWRGroup #EmbraceGenerationNext
A significant transformation for AWR Group - recognised by the Association of Corporate Treasurers.
Our Group-wide cash management transformation has received the Cash Management Award at the ACT Middle East Treasury Awards 2026, recognising the work undertaken to build a more connected, scalable and digitally enabled approach to managing cash and liquidity across our diverse businesses.
Delivered in partnership with First Abu Dhabi Bank (FAB), the programme has strengthened visibility, control and automation across our treasury operations, creating greater integration across banking, payments and liquidity management.
As our CFO, Wayne Beifus, shared: “The ACT Cash Management Award is great recognition for what our Group Treasury, Finance and IT teams have delivered together with FAB. More importantly, it reflects the strength of the foundation we have built to support AWR Group’s continued growth and diversification.”
The evening also saw our Group Treasurer, James Adams, receive the prestigious Treasury Icon Award, recognising a career of leadership, achievement and sustained contribution to advancing treasury management.
Read the full story (Link in Bio)
#AWRGroup #Treasury #CashManagement #FinanceTransformation #EmbraceGenerationNext
For diversified family businesses, scale brings complexity. Different sectors carry different sustainability priorities, yet long-term growth increasingly demands a consistent standard of measurement, accountability and transparency.
Drawing on our own sustainability journey, Sara O’Hara, Chief Communications & Sustainability Officer, explores this challenge in her latest contribution to Sustainability Middle East - examining how structured ESG reporting can strengthen institutional maturity, create greater visibility across diverse operations and build confidence among investors and strategic partners.
“Family enterprises are a pillar of the UAE knowledge economy, and their values have long been rooted in long-term stewardship. ESG reporting does not alter these values; it provides the framework needed to measure, manage, and communicate them effectively.”
Read the full article in Sustainability Middle East (Link in bio)
#Sustainability #ESG #FamilyBusiness #AWRGroup #EmbraceGenerationNext
AWR Group extends its deepest condolences to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and to the Al Maktoum family on the passing of Sheikh Ahmed bin Rashid Al Maktoum.
Remembered for his longstanding service to the nation, Sheikh Ahmed bin Rashid Al Maktoum leaves a legacy that forms part of the UAE's rich history and development.
We extend our sincere sympathies to the Al Maktoum family and join the nation in mourning his passing.
تتقدم مجموعة عبد الواحد الرستماني بخالص التعازي وصادق المواساة إلى صاحب السمو الشيخ محمد بن راشد آل مكتوم، نائب رئيس الدولة رئيس مجلس الوزراء حاكم دبي، وإلى أسرة آل مكتوم الكريمة، في وفاة المغفور له بإذن الله الشيخ أحمد بن راشد آل مكتوم.
وقد أسهم الفقيد، على مدى سنوات طويلة من العطاء وخدمة الوطن، في مسيرة دولة الإمارات العربية المتحدة، تاركاً إرثاً راسخاً يشكّل جزءاً من تاريخها ومسيرة تطورها.
رحم الله الشيخ أحمد بن راشد آل مكتوم، وأسكنه فسيح جناته، وجزاه عن وطنه وأهله خير الجزاء.
إنا لله وإنا إليه راجعون.
From the moments that shape us to the meaning we draw from them.
In the second chapter of Her Journey. Her Strength., Emirati women from across AWR Group reflect on ‘We Emerge Stronger and Better’ - sharing what this year’s Emirati Women’s Day theme means through the lens of their own experiences and journeys.
Personal in interpretation, each reflection adds another perspective to a theme grounded in continued growth, strength and progress.
Her Journey. Her Strength. - in their own words.
#HerJourneyHerStrength #EmiratiWomensDay #WeEmergeStrongerAndBetter #WeAreAWR #AWRGroup #EmbraceGenerationNext
As we continue to mark Emirati Women’s Day throughout the month, we turn to the experiences behind the journeys.
In the first chapter of Her Journey. Her Strength. Emirati women from across AWR Group reflect on the defining moments that challenged them, shifted their perspective or revealed a strength they would carry forward.
Different journeys carry different turning points. Here, they share theirs.
#HerJourneyHerStrength #EmiratiWomensDay #WeAreAWR #AWRGroup #EmbraceGenerationNext
Sixteen colleagues, several weeks of focused development and a new milestone for AWR Group’s Summer Accelerator.
Our second cohort has officially completed the programme, following a learning journey spanning leadership development, Power BI, PowerPoint design, workplace intelligence and self-paced learning through AWR Academy.
Bringing together colleagues from across our businesses and functions, Summer Accelerator creates dedicated space to build practical capability, exchange perspectives and extend learning beyond individual roles - strengthening the knowledge and confidence participants can carry forward into their careers.
Congratulations to our 16 graduates on completing Summer Accelerator 2026 and adding another chapter to a programme that continues to invest in talent from across AWR Group.
#WeAreAWR #SummerAccelerator #LearningAndDevelopment #AWRGroup #EmbraceGenerationNext
A morning of shared perspectives, meaningful conversations and community connection as we marked Emirati Women’s Day at AWR Group.
Held under this year’s theme, ‘We Emerge Stronger and Better’, our gathering welcomed Dr. Nadia Al Sayegh, Owner of Senses Residential & Day Care for Special Needs, who joined colleagues to share her reflections on the occasion and the experiences that have shaped her journey.
The event also brought the work of Senses Center into focus, with a dedicated space showcasing educational resources and products created by its students — offering colleagues an opportunity to discover and support the work of an organisation dedicated to improving the lives of people of determination.
As the UAE’s month-long commemoration continues, we were proud to create a moment that brought together reflection, connection and community around the spirit of Emirati Women’s Day.
Take a look back at some of the highlights.
#EmiratiWomensDay #WeEmergeStrongerAndBetter #WeAreAWR #AWRGroup #EmbraceGenerationNext
Across AWR Group, the next phase of our digital transformation is taking shape through a structured approach to Data & AI - connecting technology, business priorities and our people around where AI can create meaningful value.
Under our Vision 2030 transformation agenda, we are building AI capability across the Group while exploring practical applications spanning customer intelligence, operational optimisation, forecasting, workflow automation and knowledge management.
More than 350 colleagues have already engaged in the programme, supported by enterprise AI platforms, including our internally developed AWR SPARK, alongside a clear framework for governance, data protection and responsible use.
The direction is deliberate: moving AI from adoption to application, and application towards measurable business value.
#DataAndAI #DigitalTransformation #Innovation #AWRGroup #EmbraceGenerationNext
Progress is strongest when each generation creates greater possibility for the next.
As the UAE’s month-long Emirati Women’s Day commemoration continues, Eman AlBastaki, Director of Emiratisation and Government Relations at AWR Group, shares her perspective in the August issue of Gulf Business on developing the next generation of Emirati talent through trust, exposure and meaningful opportunity.
“Effective mentorship combines guidance with opportunity, while also listening to the fresh perspectives the next generation brings.”
Her contribution reflects a wider belief at the heart of this year’s theme, ‘We Emerge Stronger and Better’: lasting progress is built by strengthening the capability of those who will carry it forward.
Read the full feature in Gulf Business (Link in bio)
#AWRGroup #EmiratiWomensDay #WeEmergeStrongerAndBetter #WeAreAWR
Progress carries the strength of everything that came before it — experience gained, perspectives broadened, ambitions advanced and new ground opened for those who follow.
On Emirati Women’s Day, we celebrate the women whose contributions continue to shape AWR Group and the UAE: bringing their expertise, ideas and ambition to the opportunities ahead, while adding to a legacy that grows stronger with every generation.
To the Emirati women across our Group, and across the nation: may you continue to emerge stronger and better.
Happy Emirati Women’s Day.
يستمد التقدم قوته من خبرات تتراكم، وطموحات تتجدد، ومسارات تُفتح للأجيال القادمة.
في يوم المرأة الإماراتية، نحتفي بإسهاماتها في تشكيل مستقبل مجموعتنا ووطننا، وبإرثٍ يزداد قوة جيلاً بعد جيل.
إلى الإماراتيات في مجموعتنا وفي دولة الإمارات: بكنّ نمضي نحو مستقبل أقوى وأفضل.
كل عام والمرأة الإماراتية بخير.
#يوم_المرأة_الإماراتية #EmiratiWomensDay #WeAreAWR #AWRGroup #EmbraceGenerationNext
On the occasion of Mawlid Al-Nabawi, we wish you and your loved ones peace, prosperity and blessings.
بمناسبة المولد النبوي الشريف، نتقدم لكم بأطيب التهاني، سائلين الله أن يعيده عليكم وعلى أحبائكم بالخير واليمن والبركات.
#AWRGroup #MawlidAlNabawi
AWR Group’s Vision 2030 journey is focused on building a more connected, agile and future-fit organisation.
Through our Innovation transformation programme, we are strengthening the foundations that support sustainable growth - from smarter systems and sharper processes to stronger governance, better insight and more connected ways of working.
Finance Forward, Group Finance & Treasury’s transformation programme, is one example of this work in action. It is designed to modernise how Finance supports the business, enabling stronger decision-making, greater efficiency and long-term value creation across the Group.
A glimpse into Group Finance’s recent townhall, where colleagues came together around the next chapter of Finance Forward and the wider transformation journey it supports.
#AWRGroup #Vision2030 #Innovation #BusinessTransformation #FinanceForward
The foundations of a career are often built in the lessons we choose to carry forward - the mindsets that sharpen judgement, expand perspective and shape how we contribute.
This International Youth Day, we invited young professionals from across AWR Group to share the lesson, mindset or piece of advice that has had the greatest influence on their careers so far.
Their reflections are different, but together they reveal something important: growth is driven by curiosity, shaped by experience and strengthened through the willingness to keep learning.
Meet some of the young voices bringing Generation Next into focus.
Happy International Youth Day.
#InternationalYouthDay #WeAreAWR #AWRGroup #EmbraceGenerationNext
The second cohort of our Summer Accelerator programme brings together sixteen colleagues from across AWR Group, representing a broad cross-section of businesses, functions and career paths.
Over the coming months, participants will deepen technical expertise, strengthen leadership capabilities and learn alongside colleagues whose experiences extend far beyond their own disciplines. The programme advances our continued investment in developing capability from within and creating opportunities for people to grow at every stage of their careers.
As Summer Accelerator continues to evolve, so too does the community of colleagues helping shape the future of AWR Group through continuous learning, collaboration and shared experience.
Congratulations to our Summer Accelerator 2026 cohort.
#WeAreAWR #LearningAndDevelopment #AWRGroup #EmbraceGenerationNext
More than 500 colleagues. Twenty-nine conversations. One shared commitment to strengthening the culture that underpins AWR Group.
Our Culture Roadshow brought together colleagues from across our businesses to exchange perspectives, share experiences and explore how our values of Enterprising, Purposeful and Acting with Integrity are reflected in the way we work every day.
Delivered in multiple languages and across a diverse range of teams and locations, the conversations reinforced a simple principle: culture is shaped through the experiences we create together.
#WeAreAWR #AWRGroup #EmbraceGenerationNext
Nearly six decades ago, AWR Group's automotive journey began with a single showroom and a single brand.
Today, that journey has evolved into an integrated automotive ecosystem bringing together an extensive portfolio of global brands, homegrown businesses, aftersales expertise and mobility solutions under one unified platform.
AWR Automotive reflects how our automotive business operates Today: connected, customer-focused and built to meet the evolving needs of mobility across the UAE.
Bringing together our brands, services and mobility solutions.
Shaping how the UAE moves forward.
#AWRAutomotive #AWRGroup #EmbraceGenerationNext #Mobility #Automotive #UAE
Our 2025 Sustainability & Impact Report brings the data behind our progress into sharper focus - and turns attention to what it enables us to do next: identify where impact is greatest, build on areas of momentum and sharpen priorities across our portfolio.
In 2025, we reduced total Scope 1 and Scope 2 emissions by 23%, while onsite solar generation increased to 2,660 MWh - more than ten times the 2024 total. These outcomes form part of wider progress across emissions reduction, clean energy, circularity, responsible operations and national talent development.
Guided by our four ESG pillars - Innovation, Inclusion, Impact and Integration - this clearer Group-wide view provides a stronger basis for focused action, investment and accountability across our businesses.
Explore the full report (Link in bio)
#AWRGroup #Sustainability #ESG #EmbraceGenerationNext
Stretching along the UAE's coastline, mangrove forests quietly protect shorelines, support biodiversity and strengthen the resilience of the environments and communities around them. Their value is measured not only in what they are today, but in what they help preserve for the future.
As we mark the International Day for the Conservation of the Mangrove Ecosystem, we're looking back on a commitment that has continued to grow year after year.
Since 2022, colleagues from across AWR Group have contributed more than 400 volunteer hours through four mangrove planting initiatives, representing over 100 employee volunteer participations and helping establish approximately 120 mangroves across the UAE.
While the numbers tell part of the story, the lasting value lies in something less measurable: people choosing to invest their time in protecting the natural systems that sustain future generations.
We invite you to look back at some of the moments that have shaped our mangrove planting journey over the years.
#InternationalDayForTheConservationOfTheMangroveEcosystem #Mangroves #Sustainability #AWRGroup #EmbraceGenerationNext
Our 2025 Sustainability & Impact Report is now live.
The report brings together a Group-wide view of how sustainability is being embedded across AWR Group - strengthening the data, governance, and accountability that enable meaningful progress across our businesses, while highlighting measurable outcomes in emissions reduction, renewable energy, circularity, responsible operations, and national talent development.
"We recognise that sustainability is a journey of sustained effort and continuous improvement. Our ambition remains unchanged: to build purposeful businesses that enrich lives and contribute meaningfully to the UAE’s vision for a more sustainable future." - Khalid Abdul Wahid Al Rostamani, Chairman and Group Chief Executive Officer, AWR Group
"This report gives us a much sharper view across the portfolio and a stronger basis for deciding where to focus, where to invest and how progress should be measured." — Sara O'Hara, Chief Communications and Sustainability Officer, AWR Group
Read the full story (Link in Bio)
Access the full 2025 Sustainability & Impact Report (Link in Bio)
#WeAreAWR #AWRGroup #Sustainability #ESG #SustainabilityReport #EmbraceGenerationNext
From Dubai’s first modern bookshop in 1954 to a diversified group operating across key sectors, AWR Group’s journey has evolved alongside the city it calls home.
Through Dubai-it, we revisit more than 70 years of progress, turning vision into action, expanding with purpose, and continuing to move forward.
Rooted in legacy. Driven by progress. Embracing Generation Next.
#AWRGroup #DubaiIt #EmbraceGenerationNext
World Youth Skills Day brings focus to one of the most important transitions in any career: the move from education into meaningful participation in the workplace.
Across AWR Group, our internships, apprenticeships and education partnerships give young people direct exposure to real business environments - helping them understand industry expectations, apply their learning and begin developing the confidence, judgement and practical capability that careers demand.
More than 275 internship and apprenticeship opportunities created in 2025 reflect a broader, ongoing approach to talent development: connecting education with employment, opening access to diverse industries and creating stronger entry points for emerging talent across the UAE.
As the skills required by businesses continue to evolve, so must the pathways into them. By bringing young people closer to the workplace, we are helping build a generation that enters it with relevant experience, greater clarity and the ability to create value from the outset.
#WorldYouthSkillsDay #AWRGroup #EmbraceGenerationNext
The knowledge and experience developed across an organisation create their greatest value when they are intentionally shared.
Over recent months, the third cycle of our Mentoring with Impact programme has brought together 14 mentees and 12 mentors from across the Group, including members of our leadership team, creating space for experience, perspective, and practical insight to be shared across businesses and across generations of talent.
Supported by a mentoring workshop delivered in collaboration with Hult Business School, the programme has seen more than 15 mentoring sessions take place, exploring leadership and people management, strategic thinking and problem solving, influence and impact, industry-specific knowledge, and navigating difficult conversations.
At AWR Group, strengthening capability means creating opportunities for meaningful conversations, shared learning, and the intentional transfer of knowledge - helping prepare the next generation of talent with the confidence and perspective to shape what comes next.
#WeAreAWR #AWRGroup #LearningAndDevelopment #EmbraceGenerationNext
The future is shaped by the decisions businesses make today.
At AWR Group, our Vision 2030 transformation roadmap guides how we grow, collaborate, and create value across our businesses. It connects our people, capabilities, and purpose in support of progress built with clarity, responsibility, and long-term ambition.
#AWRGroup #Vision2030 #EmbraceGenerationNext
At AWR Group, creating meaningful career pathways means giving students the opportunity to apply knowledge in real business environments, build practical experience, and develop the confidence to take their next step into the world of work.
Through our internship and apprenticeship programmes, 17 students from Ajman University gained hands-on experience across AWR Group, including four apprentices who secured their placements through the AWR Group Hackathon - turning innovation into opportunity.
We were proud to join Ajman University at its recent recognition ceremony, celebrating the students whose curiosity, ambition, and commitment have shaped this journey.
As we continue to Embrace Generation Next, we remain focused on creating opportunities that connect education with industry and help develop the talent that will shape the future.
#WeAreAWR #AWRGroup #EmbraceGenerationNext #FutureTalent #AjmanUniversity #Internships #Apprenticeships
Strengthening customer accessibility continues to shape how AWR Automotive is expanding its mobility ecosystem across the UAE.
The latest milestone sees Chery UAE open its new showroom in Ras Al Khaimah, extending the brand's presence across the Northern Emirates and making its products, services, and ownership experience more accessible to customers.
Officially inaugurated in the presence of His Excellency Mohamed Ali Abdulla Musabbeh Al Nuaimi, Chairman of the Ras Al Khaimah Chamber of Commerce and Industry, the opening also marked the regional unveiling of the Chery HIMAVA pickup, signalling the continued expansion of Chery's product portfolio alongside its growing retail network.
"The opening of our Ras Al Khaimah showroom marks another important chapter in Chery's growth across the UAE. As customer interest in the brand continues to grow, expanding our network allows us to be closer to the communities we serve while delivering the quality, accessibility, and ownership experience our customers expect." - Zaher Sabbagh, Director of Chery UAE - AWR Automotive
#WeAreAWR #AWRGroup #AWRAutomotive #Chery #RasAlKhaimah #EmbraceGenerationNext
AWR Group and JOOD, Dubai Community Contributions Establishment, have formalised a strategic partnership that brings together public-sector leadership and private-sector capability to support a more coordinated approach to community contribution across Dubai, aligned with the Dubai Social Agenda 33, We the UAE 2031, and the United Nations Sustainable Development Goals.
The agreement was signed by His Excellency Marwan Rashed BinHashim, Chief Executive Officer of Dubai Community Contributions Establishment (JOOD), and Huda Al Rostamani, Executive Board Member and Director of AW Rostamani Group, in the presence of Dr. Amina Al Rostamani, Executive Board Member, Director and Chief Operating Officer of AW Rostamani Group.
"Our partnership with @joodgives reinforces our commitment to supporting the continued development of the UAE and advancing meaningful social progress." - Huda Al Rostamani
"Together, we aim to expand participation in giving, mobilise resources more effectively, and support initiatives that deliver measurable impact across Dubai." - H.E. Marwan Rashed BinHashim
Read the full article via link in bio.
#WeAreAWR #AWRGroup #JOOD #SocialImpact #DubaiSocialAgenda33 #WeTheUAE2031 #UNSDG #EmbraceGenerationNext
Creating safer roads starts with understanding the behaviours that put them at risk.
AWR Automotive has partnered Dubai Police and Nissan Middle East to launch the Drive with Awareness campaign, a community-focused initiative designed to strengthen road safety awareness and encourage responsible driving behaviours across the UAE.
The campaign highlights some of the most common causes of traffic incidents, including distracted driving, speeding, unsafe lane changes, and insufficient following distances, while engaging the community through educational content and an interactive road safety competition.
As part of the initiative, participants will have the opportunity to enter a draw to win one of two Nissan KICKS vehicles while testing and strengthening their road safety knowledge.
Read the full story and learn how the campaign is helping promote safer driving behaviours across the UAE - including how to enter the draw - Link in bio
#WeAreAWR #AWRGroup #RoadSafety #DriveWithAwareness #CommunityImpact #EmbraceGenerationNext
Behind every delivery is a person helping keep daily life moving.
In partnership with Companies for Good, AWR Group colleagues recently came together to celebrate the contribution of Talabat delivery riders through a volunteer initiative focused on appreciation and community connection.
From handwritten notes to care packages, every gesture was designed to recognise the dedication, resilience, and commitment riders bring to their work each day.
Sometimes the most meaningful connections begin with a simple thank you.
#WeAreAWR #SocialImpact #Community #Volunteering #AWRGroup #EmbraceGenerationNext
AWR Group’s strength lies in the way its businesses connect.
Across automotive, real estate, logistics, packaging, agritech, lighting solutions, travel, and lifestyle, our capabilities support different parts of how people live, move, work, and grow.
Together, they form a diversified ecosystem built around purposeful growth, responsible progress, and long-term value.
#AWRGroup #DiversifiedBusiness #UAE
On the occasion of the Hijri New Year, AWR Group extends its warm wishes to you and your families. May this new year bring peace, prosperity, and blessings to all.
بمناسبة حلول رأس السنة الهجرية، تتقدم مجموعة عبد الواحد الرستماني بأطيب التمنيات لكم ولعائلاتكم. نسأل الله أن يحمل هذا العام الجديد السلام والازدهار والبركات للجميع.
Technical excellence is built through discipline, expertise, and a commitment to continually raising standards.
We are pleased to mark the opening of the new AWR Automotive Academy Training Centre in Abu Dhabi, creating a dedicated environment for specialist learning and technical development across AWR Automotive.
Supported by a team of certified and accredited trainers, the Academy has become a key platform for advancing expertise, supporting professional certifications, and preparing participants for regional and global skills competitions contributing to 64 awards achieved during 2025.
An important addition to AWR Automotive's learning ecosystem, further strengthening its focus on capability, expertise, and excellence across its operations.
#WeAreAWR #AWRAutomotive #AWRAutomotiveAcademy #TechnicalExcellence #AWRGroup
Growth is measured not only by what we achieve, but by the value we create along the way.
Progress becomes stronger when ambition is guided by purpose. At AWR Group, we continue to build businesses that perform with clarity, grow with responsibility, and create value that extends beyond today.
#AWRGroup #PurposefulGrowth #GenerationNext
Environmental progress is shaped by what a business chooses to measure, improve and protect - from the systems that power its operations to the ecosystems it helps restore.
This World Environment Day, we reflect on practical action across our environmental journey - lowering impact, managing resources with greater care and supporting stewardship that extends beyond our own footprint.
#WorldEnvironmentDay #AWRGroup #Sustainability #ESG #EnvironmentalAction
Innovation moves differently when it is built with purpose.
Through forward-thinking partnerships and sustainable mobility solutions, AWR Group continues to introduce premium automotive experiences designed for the future.
#AWRGroup #FutureMobility #SustainableInnovation #Zeekr #Smart
AWR Group extends its warmest wishes to our people, partners, customers, and communities.
May this blessed time bring peace, unity, and renewed purpose to all.
أطيب التمنيات إلى موظفينا وشركائنا وعملائنا.
نسأل أن يحمل هذا العيد المبارك للجميع السلام، الخير والبركة.
#AWRGroup #EidAlAdha #EidMubarak
Four days of conversations, connections, and UAE-made capability in focus.
AWR Group’s participation at Make It In The Emirates 2026 brought forward two businesses from our portfolio - Sineo Packaging and Armela Farms - each contributing to areas central to the UAE’s industrial growth agenda.
Through packaging manufacturing, sustainable production, controlled-environment agriculture, food security, and local supply chain resilience, both businesses reflect the practical capabilities being built across the country’s private sector.
Thank you to the 200+ visitors who came by our stand, connected with our teams, and engaged with the work shaping Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #Manufacturing #FoodSecurity #Packaging #Sustainability
AWR Group is proud to participate in Make It In The Emirates 2026, bringing forward two businesses from our portfolio that reflect the strength, ambition, and growing capability of UAE-based production.
Through Sineo Packaging and Armela Farms, our presence at MIITE highlights the role of local enterprise in advancing practical solutions across packaging manufacturing, sustainable production, food security, and supply chain resilience.
As the UAE continues to build a more diversified, future-ready industrial economy, platforms like MIITE create meaningful opportunities to showcase the businesses, capabilities, and ideas contributing to this national agenda.
Visit us next week from 4–7 May at ADNEC Centre Abu Dhabi, Stand C1-25, next to the Hall 1 Entrance, to learn more about Sineo Packaging and Armela Farms.
#AWRGroup #MakeItInTheEmirates #MIITE2026 #UAEIndustry #Manufacturing #FoodSecurity #Packaging #Sustainability
A new phase for our automotive ecosystem - now unified under one integrated structure: AWR Automotive.
This move brings 14 brands, 26 showrooms, and 27 service centres into a single, connected platform, spanning vehicle sales, mobility solutions, and aftermarket services. By integrating our full offering, AWR Automotive strengthens how we operate across the entire customer journey - from ownership to flexible access and long-term vehicle care.
“With unification under AWR Automotive, we will deliver transparency and trust - giving customers complete peace of mind across all their mobility needs.” - Tom Fux, Chief Executive Officer, AWR Automotive
Read the full story in Gulf News (Link in Bio)
#WeAreAWR #AWRAutomotive #Mobility #ConnectedEcosystem #AWRGroup
Action on the ground is where commitment becomes real.
In collaboration with the Emirates Environmental Group and the Environment Protection & Development Authority - Ras Al Khaimah, AWR Group contributed to the planting of 1,000 mangrove saplings in Ras Al Khaimah in celebration of Earth Day.
Mangroves protect coastlines, support biodiversity, and capture carbon - making them a powerful natural solution for climate resilience.
More than 20 colleagues volunteered alongside partners from across the UAE, turning intent into action and strengthening a shared culture of sustainability.
#WorldEarthDay #WeAreAWR #Sustainability #ESG #AWRGroup
Before AWR Group became what it is today, it began with a simple idea - that access to knowledge can shape opportunity, perspective, and progress.
From the shelves of Al-Ahliya Library in 1954 to today, that belief continues to shape how we build and contribute - for generations past, present, and next.
A story that continues to be written.
#WorldBookDay #WeAreAWR #EmbraceGenerationNext
A rainforest, imagined within our space - and growing far beyond it.
This World Earth Day, we highlight our partnership with Tree-Nation - supporting global reforestation projects that restore biodiversity, regenerate ecosystems, and create long-term value for local communities.
Each tree planted is part of a wider, ongoing effort - with early contributions already supporting projects in regions such as Tanzania, Mexico, and Brazil, where environmental restoration and community impact go hand in hand.
Tree by tree, progress takes root.
#WeAreAWR #WorldEarthDay #ESG #Sustainability #AWRGroup #EmbraceGenerationNext
At AWR Group, our story has always been intertwined with that of the UAE - shaped by its ambition, strengthened by its resilience, and guided by its values.
Raised high at our headquarters, the UAE flag stands as a reflection of that journey - and of the pride and unity that continue to carry us forward.
#WeAreAWR #ProudOfTheUAE #EmbraceGenerationNext
The future grows in every leap, every spark, every curious step.
In their joy, we see tomorrow’s confidence.
In their world, we find our direction.
This is generation next.
#WeAreAWR #EmbraceGenerationNext
The path forward is always shaped by the people behind it.
Their perspectives, energy, and focus influence the Group in ways strategy alone never could.
Culture, in turn, creates the space where ideas form, confidence grows, and progress takes shape over time.
This is where progress begins - and continues.
#WeAreAWR #Culture #People #Progress #AWRGroup
Looking back on moments of connection during Ramadan.
Colleagues from across AWR Group came together for community visits centred around the preparation and distribution of Iftar boxes, spending time with members of our front-line workforce.
Simple interactions, shared time, and quiet appreciation shaped these moments - bringing our people together across different parts of the Group.
Here’s a glimpse into some of these moments.
#WeAreAWR #Community #Ramadan2026 #AWRGroup
Built on trust.
Shaped by opportunity.
For decades, we’ve grown alongside a nation defined by ambition, progress, and resilience - continuing to evolve with it through every moment.
Proud to be part of the UAE’s story, and the future we move towards together.
#WeAreAWR
From all of us at AWR Group, we extend our sincere Eid greetings to our communities, partners, and teams.
May this time bring moments of reflection, peace, and togetherness, and support continued progress for all.
مع حلول عيد الفطر المبارك، نسأل الله أن يعمّ السلام والطمأنينة مجتمعاتنا، وأن يحمل هذا العيد الخير والبركة للجميع.
عيد مبارك، ونتطلع إلى مواصلة العمل معاً نحو مستقبل أكثر ازدهاراً لمجتمعاتنا.
#WeAreAWR #AWRGroup #EidMubarak #EidAlFitr
From first ball to final over - what a season ⚾
LAYAKA Cricket Season 4 brought together 25 teams and 400+ colleagues for weeks of competition, teamwork, and great moments across AWR Group. Part of our LAYAKA wellbeing programme, the tournament is all about staying active, building friendships, and enjoying the game together.
🏆 Champions: SHIFT Abu Dhabi
🥈 Runners-up: GIT Tech Titans
Individual awards:
• Best Batsman - Sankalpa Sadashiva
• Best Bowler - Sidheeq Peediyekkel
• Player of the Tournament - Shrikanth Manjunath
Thank you to everyone who played, supported, and organised. See you next season!
#WeAreAWR #LAYAKA #EmployeeLife #PeopleOfAWR #WorkplaceWellbeing #AWRGroup
Our languages shape how we remember, learn, and connect with one another.
In commemoration of this year’s International Mother Language Day, we’re celebrating the many voices that come together across AWR Group. In this video, colleagues share a single message - each line spoken in a different mother language - reflecting the diversity of backgrounds and perspectives that make up our workplace.
Every language carries stories, experiences, and ways of thinking. Our shared language is collaboration - built through respect, understanding, and the confidence that every voice can contribute.
#WeAreAWR #InternationalMotherLanguageDay #PeopleOfAWRGroup #Diversity #AWRGroup
We’ve been made aware of fraudulent recruitment messages falsely claiming to represent AW Rostamani Group.
To help applicants stay safe, we are sharing guidance on how to identify legitimate opportunities and verify communication from our organisation.
Please note that we do not request payments or financial information at any stage of recruitment. All official roles are communicated only through our authorised channels.
#AWRGroup #RecruitmentAdvisory #CareersAtAWRGroup
Ramadan is a time of reflection, generosity, and shared purpose.
A month that brings us closer to our people and communities, and reinforces the values that guide how we move forward, together, today and for generations to come.
Ramadan Kareem.
بمناسبة شهر رمضان المبارك، نتقدم بأصدق التمنيات لكم ولعائلاتكم بالصحة والخير والسلام.
سائلين الله أن يكون هذا الشهر الكريم مناسبة للتقارب، والعطاء، وتجديد القيم التي تجمعنا.
رمضان كريم.
#WeAreAWR #Ramadan #HolyMonth #AWRGroup #EmbraceGenerationNext
As we welcome the Lunar New Year, we embrace a spirit of renewed energy and forward momentum. May the year ahead be defined by resilience, ambition, and meaningful progress for all.
Wishing our partners, colleagues, and all those celebrating a year of prosperity, good health, and continued success.
#AWRGroup #LunarNewYear #EmbraceGenerationNext
A vision that looks beyond today - and sets direction for the decade ahead.
In Episode 2 of the AWR Group Podcast, we sit down with Mahesh Rohra, Chief Strategy & Business Development Officer, to explore the journey behind Vision 2030 - how it came to life, the aspirations driving it, and the role it plays in shaping AWR Group’s transformation.
From aligning leadership and culture to embedding ESG, innovation, and long-term growth into everyday decisions, this conversation offers a clear view into the strategic heart of where we’re headed.
Listen to the full episode, link in bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #EmbraceGenerationN
Some roles are best understood through the people who carry them.
Through Behind the Title, we spotlight colleagues across AWR Group and share a closer look at the work, perspective, and motivation that shape how they approach their roles.
In this feature, Taner Cetinkaya, Head of Health, Safety and Environment, reflects on the mindset behind health and safety, the everyday decisions that support safer operations, and why HSE is as much about awareness and culture as it is about procedures.
A short conversation, and a chance to get to know one of the leaders helping shape how our teams work safely across the Group.
Watch the video to hear how Taner approaches the role in practice.
#WeAreAWR #BehindTheTitle #PeopleOfAWRGroup #AWRGroup
Leadership capability grows through shared experience, reflection, and continued learning in practice.
We recently celebrated the graduation of the third cohort of our Fostering Emerging Leaders Programme (FELP) - the Pathfinders. FELP brings together colleagues from across AWR Group’s businesses and disciplines to strengthen decision-making, broaden perspective, and deepen day-to-day leadership practice.
Since its launch, the programme has grown into a defining part of our talent development journey. Through immersive modules, open dialogue, and cross-functional learning, participants return to their roles with greater confidence, stronger judgment, and a clearer understanding of how their leadership shapes teams and business outcomes.
Congratulations to the Pathfinders on this milestone and to every participant who continues to carry these learnings forward across our business.
We look forward to seeing how this cohort continues to lead, influence, and contribute across AWR Group.
#WeAreAWR #LeadershipDevelopment #Pathfinders #AWRGroup #EmbraceGenerationNext
Bridging the gap between brand strategy and student learning.
Earlier this month, AWR Group welcomed MSc Marketing Management students from De Montfort University Dubai to our Brand Immersion Centre - turning our brand transformation into a live case study for tomorrow’s marketers.
The session explored the strategic journey behind our brand evolution - from legacy to positioning, visual identity to stakeholder alignment - offering students first-hand insight into what it takes to build a brand that’s clear, connected, and built for longevity.
By stepping inside our Brand Immersion Centre, the students experienced how storytelling, design, and purpose come together to reflect culture, values, and future ambition - and how real transformation begins from within.
As we continue to invest in the next generation of changemakers, this engagement reflects our belief that meaningful learning is co-created - and thrives at the intersection of experience, exchange, and education.
#WeAreAWR #BrandTransformation #DeMontfortUniversity #AWRGroup #EmbraceGenerationNext
Education takes shape through people - through experience shared, curiosity answered, and knowledge put into practice.
Across AWR Group, colleagues step forward as internal trainers, sharing their expertise and shaping how learning moves across the business. Through open dialogue and real-world insight, education becomes a collective effort built from within.
This International Day of Education, we recognise education as something co-created every day - shaped by participation, shared ownership, and continuous learning at every stage of a career.
Hear from some of our internal trainers as they share what inspired them to teach, learn, and co-create knowledge with their peers.
#WeAreAWR #InternationalDayOfEducation #LearningAndDevelopment #EmbraceGenerationNext #AWRGroup
Building future-ready capability calls for learning that is grounded in practice and shaped through partnership.
The AWR Sales Academy, delivered in collaboration with the Emirates Institute of Finance, reflects our focus on developing Emirati sales professionals through purposeful, applied learning aligned to the realities of the business.
As International Day of Education approaches, this initiative speaks to a wider dialogue on education as a shared ecosystem - one shaped through collaboration, application, and long-term intent.
#WeAreAWR #EIF #Waed #AWRSalesAcademy #EmbraceGenerationNext #AWRGroup
A vision shaped by legacy. A future built with intent. 🎙️
Step inside Vision 2030 with Mahesh Rohra. #StayTuned
#ComingSoon #AWRGroupPodcast #WeAreAWR #EmbraceGenerationNext #AWRGroup
At the start of 2025, our Automotive business - overseeing Nissan, INFINITI, and Renault -set a clear ambition: to close the year not just with momentum, but with meaning. That meant every campaign, every decision, every standard we upheld was shaped by a shared principle – purposeful execution.
This approach has earned recognition across some of the industry’s most respected platforms, celebrating our work in automotive excellence, sustainability, leadership, AI, and innovation.
From Gold wins in global dealership standards to standout recognition for AI-driven storytelling and ESG leadership, these honours reflect the depth of our capabilities and the strength of our cross-functional collaboration.
This is what happens when purpose leads the way – powered by teamwork, built on discipline, and driven by innovation.
Congratulations to our Automotive team and every partner who helped shape an exceptional year.
#WeAreAWR #AwardWinningExcellence #AutomotiveLeadership #AWRGroup #EmbraceGenerationNext
2025 marked a bold shift for AWR Group - sharpening our purpose, aligning our ambition, and setting a clear direction for the future.
A refreshed identity.
Redefined values.
The launch of our Brand Immersion Centre.
Each milestone built with intent, driven by strategy, and designed for impact.
As 2026 begins with clarity and momentum, we take a look back at the moments that shaped the shift.
See how every step shaped the transformation - in our 2025 Recap.
#WeAreAWR #2025Recap #BrandTransformation #EmbraceGenerationNext #AWRGroup
This month, in partnership with Companies for Good, we brought our annual Mangrove planting adventure to life once again - a signature initiative that reflects our ongoing commitment to environmental and social impact.
Alongside 35 volunteers from across AWR Group, we spent the day at Al Zorah Mangrove Tours, learning about one of the UAE’s most vital ecosystems and contributing directly to its restoration. From raising awareness to planting saplings along the coastline, it was a powerful reminder of the role we can play - individually and collectively - in protecting our planet.
Thank you to everyone who joined us in helping shape a more sustainable future - one tree at a time.
#WeAreAWR #SustainabilityInAction #MangrovePlanting #EnvironmentalImpact #EmbraceGenerationNext #AWRGroup
Happy New Year from all of us at AWR Group.
As we step into a new year, we take a moment to reflect on our journey — the progress we’ve made, the people behind it, and the partnerships that continue to shape what we do.
As we look to embrace what’s next, we’re excited to build on this momentum together, with optimism, purpose, and ambition for the year ahead.
#NewYear2026 #AWRGroup #EmbracingWhatsNext
Strategic partnerships that go beyond the business - shaping society, supporting families, and enabling collective progress.
We were honoured to be invited to GDRFA Dubai’s ‘Partners of Impact’ gathering - a purposeful close to the Year of Community, and a meaningful step forward into the Year of Family.
The event brought together public and private sector changemakers to reflect on the power of shared responsibility, recognise the partnerships that made a difference, and renew a shared commitment to community wellbeing.
At AWR Group, we remain deeply committed to partnerships that drive purposeful progress - from supporting inclusion and community belonging to empowering future generations through education, opportunity, and access.
Thank you to GDRFA Dubai for the recognition and for convening a platform that reinforces the role of collaboration in building a better future.
#WeAreAWR #PartnersOfImpact #GDRFADubai #YearOfCommunity #YearOfFamily #EmbraceGenerationNext #AWRGroup
Warm wishes this holiday season, from all of us at AWR Group.
May the season bring peace, joy, and moments worth celebrating.
#FestiveSeason #Christmas #AWRGroup
Within our new Brand Immersion Centre is a space that brings clarity to how we move forward.
Our Pillars of Progress represent the strategic frameworks that guide how we grow, lead, and deliver value across AWR Group.
Through a series of interactive screens, this touchpoint brings together the thinking that shapes our direction — from Vision 2030 and our brand and purpose, to culture, ESG, Wa’ed, and the structure of our portfolio.
Each screen offers a focused view into how strategy translates into action — connecting ambition with execution and intent with impact.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#AWRGroup #BrandImmersionCentre #PillarsOfProgress #WeAreAWR
Turning learning into action - and impact.
AWR Transform, our leadership development programme, empowers participants to turn learning into real-world business value. Designed to build future-ready capabilities in customer centricity, change leadership, and strategic agility, the programme challenges participants to apply their skills to practical business proposals.
This year, we’re proud to congratulate Anish Sanghvi, Mrityunjay Tiwari, and Sohail Ali - the winners of AWR Transform 2025 - whose forward-thinking solutions stood out for their ability to address real business needs, streamline operations, and unlock new opportunities for scale and efficiency in line with Vision 2030.
Their ideas reflect the power of internal innovation to shape progress - and the strength of investing in people who are ready to lead it.
#WeAreAWR #AWRTransform #Innovation #AWRGroup #EmbraceGenerationNext
Our new identity speaks the language of purpose and precision.
It connects who we are with how we move, aligning clarity, consistency, and intent across everything we do.
Stay tuned. The next chapter is already in motion.
#WeAreAWR #EmbraceGenerationNext
Among the most intimate corners of the Brand Immersion Centre is a touchpoint dedicated to where our story truly begins - with our founder, Abdul Wahid Al Rostamani.
Here, an interactive book invites you into a living archive of rare images, handwritten notes, and defining moments that shaped the earliest chapters of our journey.
As its pages are explored, audio soundbites of those who knew him best - family members, trusted partners, and long-standing colleagues - offer personal reflections on the man behind the name. Their words bring forward the values that guided him: integrity that never wavered, perseverance that never faded, and a belief in progress that continues to move us forward.
Beyond a tribute, this touchpoint serves as a bridge between generations - a space where memory, voice, and legacy come together to honour the foundation on which AWR Group was built.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#WeAreAWR #BrandImmersionCentre #ImmersiveStorytelling #EmbraceGenerationNext #AWRGroup
Rooted in purpose, grown through action.
As part of our annual environmental initiative in partnership with Goumbook, 35 employees from across AWR Group came together to plant Ghaf trees at the International Centre for Biosaline Agriculture in Dubai - reaffirming our ongoing commitment to sustainability, biodiversity, and community engagement.
From learning sessions with ICBA experts to hands-on planting and a guided tour of the Soil Museum, the day was a powerful reminder of what collective action can achieve.
This initiative continues to be a signature moment on our calendar - connecting our people to the UAE’s sustainability goals and contributing to the preservation of native species through meaningful, on-the-ground impact.
Watch the highlights from the day and see purpose in action.
#WeAreAWR #SustainabilityInAction #GhafTreePlanting #SocialImpact #AWRGroup #EmbraceGenerationNext
Across five weeks, sixty matches, and one shared goal, AWR LAYAKA Football 2025 brought together 230 players and 23 teams in a spirited display of teamwork, talent and determination.
As part of our Group-wide wellness initiative, LAYAKA continues to foster connection, energy and a sense of belonging - reminding us of the strength that emerges when different parts of the business come together with purpose and pride.
This year’s champions - Autotrust - led with consistency and drive, with Sineo Synergy and DIC FC securing second and third place respectively. Individual honours went to top Scorer, Eyas Kayaly, and best goalkeeper, Ahmed Abouzied, each reflecting the spirit and skill that defined the tournament.
Congratulations to all our winning teams - and to every player who took to the pitch with passion, resilience and heart.
#WeAreAWR #LayakaFootball #Wellness #AWRGroup
Celebrating 54 years of unity, progress, and forward momentum.
At AWR Group, we marked this year’s Eid Al Etihad – the UAE’s 54th National Day – by bringing our people together, honouring the values that have shaped this nation and the spirit that continues to drive it forward.
From heritage to innovation, our celebration reflects the same purpose that defines our journey: building businesses that enrich lives and contributing to a future led by ambition, sustainability, and lasting impact.
As the UAE marks this milestone, we extend our heartfelt congratulations to its visionary leadership and people - and reaffirm our commitment to meaningful progress as we continue to Embrace Generation Next.
Happy 54th Eid Al Etihad.
#WeAreAWR #UAE54 #EidAlEtihad #AWRGroup #EmbraceGenerationNext
On the occasion of the 54th Eid Al Etihad, we honour the values of unity that laid the foundation of our nation - and carry forward the spirit that continues to shape its future.
A spirit defined by resolve, fuelled by ambition, and guided by a bold vision for generations to come.
At AWR Group, we celebrate the legacy of the UAE and reaffirm our role in supporting a nation advancing with confidence toward tomorrow.
#WeAreAWR #EidAlEtihad #EmbraceGenerationNext #AWRGroup
في عيد الاتحاد الـ٥٤، نستحضر قيم الوحدة التي أرست دعائم دولتنا، ونمضي بروحٍ لا تزال تصنع المستقبل.
روحٌ عنوانها العزيمة، ويقودها الطموح، وتوجّهها رؤيةٌ طموحة للأجيال القادمة.
في مجموعة عبدالواحد الرستماني، نحتفي بإرث دولة الإمارات ونؤكّد التزامنا بدورنا في دعم وطنٍ يتقدّم بثقة نحو الغد.
Introducing the AWR Group Brand Immersion Centre —
a space created for our people to experience the essence of our story: our legacy, our vision, and our transformation in motion.
Designed as an immersive home for our identity, the Centre brings together the moments, milestones, and principles that have defined AWR Group - uniting our past, present, and future through thoughtful storytelling and purposeful design.
Across its touchpoints, the space captures the evolution of our brand and the impact of our journey - from the foundations laid by our founder to the ambitions guiding our next chapter.
Over the coming weeks, we’ll be sharing an inside look at the elements that define this space - each one offering a deeper understanding of the people, principles, and progress that continue to move AWR Group forward.
Stay tuned as we reveal key features that bring this space to life.
#WeAreAWR #BrandImmersionCentre #EmbraceGenerationNext #BrandTransformation #AWRGroup
The strength of any business lies in the clarity of how it operates - and the values that guide it forward.
At AWR Group, we’ve redefined that clarity through a refreshed culture and values framework, shaped by #purpose, grounded in #integrity, and driven by #enterprise.
It’s a reflection of who we are - and the standard we hold ourselves to across every decision, every collaboration, and every step ahead.
Watch the film to discover our refreshed culture and values in motion.
#WeAreAWR #CultureAndValues #EmbraceGenerationNext #AWRGroup
As an association partner of the Dubai Run 2025, part of the citywide Dubai Fitness Challenge 30x30, AWR Group is proud to support a movement that energises communities and inspires active living across the UAE.
This November, we’re amplifying wellbeing across the Group - from internal step challenges to the launch of our new AWR Group Run, part of our LAYAKA wellbeing initiative.
Join us on 23 November 2025, from 6:30 to 9:00 am on Sheikh Zayed Road for the Dubai Run. Register now at dubairun.com.
Through initiatives like this, we continue to shape a culture where wellbeing drives performance, strengthens connection, and extends our impact beyond the workplace - into the communities we’re proud to be part of.
#WeAreAWR #DubaiFitnessChallenge #DubaiRun2025 #30x30 #WellbeingInAction #AWRGroup
Recognition that reflects our purpose in action.
We are honoured to have been recognised at this year’s Emirates Labour Market Award - now in its third edition - as one of the UAE’s leading private sector companies. The award was presented to us by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, in recognition of pioneering practices that position AWR Group as a model of leadership and excellence in the UAE labour market.
This distinction reaffirms our commitment to shaping a future-ready workforce and supporting the nation’s priorities in sustainable development, talent empowerment, and organisational excellence.
Our approach is driven by purpose and performance - from structured growth pathways and inclusive policies to award-winning Emiratisation practices and investments in wellbeing, innovation, and capability building across every business.
As we celebrate this recognition, we extend our appreciation to the Ministry of Human Resources and Emiratisation (@mohre_uae ) for their continued leadership, and to every one of our people whose contribution shapes the culture we’re proud to build.
#WeAreAWR #EmiratesLabourMarketAwards #AWRGroup #MoHRE #WorkforceExcellence
A glimpse into something new - a space where our story comes to life.
Born from purpose. Rooted in legacy. Designed for the future.
The journey of AWR Group, reimagined.
Stay tuned. The story unfolds soon.
#WeAreAWR #BrandImmersionCentre #BrandTransformation #EmbraceGenerationNext #AWRGroup
Shaping clarity at the core of finance leadership.
We recently brought together 20 senior finance leaders from across AWR Group for an immersive two-day SCQuARE workshop - equipping them with a globally recognised methodology to structure thinking, simplify complexity, and communicate with precision.
Held at the Marriott Palm Jumeirah, the training focused on building the capability to turn complex issues into clear, decision-ready business cases - a vital skillset in a landscape where clarity, alignment, and agility drive performance.
Investing in thinking is investing in impact. And by strengthening how our leaders analyse, influence, and decide - we’re reinforcing the mindset and capability that shape business outcomes across every part of the Group.
#WeAreAWR #FinanceWorkshop #SCQuARE #AWRGroup
Shaping the future begins with redefining our own.
In an interview with Campaign Middle East, we spoke to the thinking, strategy, and storytelling behind AWR Group’s brand transformation - a shift that aligns our identity with the ambition, values, and momentum powering our next chapter.
Our Chief Marketing and Communications Officer, Sara O’Hara, offered an inside view on the creative and strategic decisions that shaped the platform - and the role of brand in deepening trust, connection, and long-term value across our businesses.
“Our guiding purpose, ‘Embrace Generation Next,’ captures the bridge between legacy and future innovation. It reflects who we are today, a family-founded Group shaped by trust and enterprise, whilst expressing our commitment to building a better tomorrow.”
From the Generation Mark to the Brand Immersion Centre, this transformation is rooted in legacy and designed for progress - a unified expression of who we are, what we stand for, and how we move forward together.
Read the full feature in Campaign ME: Link in bio
#AWRGroup #EmbraceGenerationNext #BrandTransformation #CampaignME #WeAreAWR
Inspired by the flow of the Dubai Creek - where our story began - our Journey Line reflects the rhythm of progress and the direction we move in: forward.
It is a visual of ambition, continuity, and shared purpose - mapping the path from our origins to our future.
Introduced as a core element of our refreshed identity, it brings movement to every expression of our brand - a line that carries legacy into tomorrow.
#AWRGroup #BrandTransformation #Evolution #JourneyLine #EmbraceGenerationNext #WeAreAWR
The Generation Mark sits at the heart of our identity - newly introduced as a symbol of our evolution and the future we are shaping.
A tribute to the generations before us, a reflection of who we are today, and a symbol of the chapters still to come.
It represents progress across time - and the responsibility we carry to create lasting value for every generation.
#AWRGroup #BrandTransformation #GenerationMark #Evolution #EmbraceGenerationNext #WeAreAWR
Curiosity. Commitment. Growth in motion.
As part of our ongoing investment in future-ready capabilities, we proudly recognised the winners of our internal AWR Academy Productivity and Development 2025 Learning Challenge - a three-month initiative designed to inspire curiosity, upskilling, and continuous growth through our eLearning platform.
Congratulations to Huda Humaid, Nada Akkad, and Sameer Shah - our top learners of the quarter - whose dedication to development reflects the values that drive our culture forward.
Their pursuit of learning fuels the shared momentum that keeps AWR Group evolving: stronger, smarter, and ready for what’s next.
#WeAreAWR #LearnersOfTheQuarter #AWRAcademy #LearningChallenge #AWRGroup #EmbraceGenerationNext
A palette evolved with purpose.
Carrying our legacy forward into a new era.
Our refreshed identity honours the colours personally chosen by our founder, Abdul Wahid Al Rostamani - tones that now power a modern system built for clarity, confidence, and ambition.
Burgundy for enduring strength.
Orange for momentum and optimism.
Grey for balance and clarity.
Black for timeless definition.
A heritage palette, reshaped for this next chapter.
#AWRGroup #BrandTransformation #Evolution #BrandPalette #EmbraceGenerationNext #WeAreAWR
Another look back at how purpose moved us this October.
Through the return of our #DriveToZero campaign, Nissan, Infiniti, and Renault - part of our Automotive portfolio - continued to drive awareness forward, uniting community, care, and advocacy in support of breast cancer awareness.
In collaboration with partners across health, fitness, education, and hospitality, the campaign delivered meaningful activations across the UAE - from wellness sessions and mobile screenings with the Pink Caravan to community engagement moments that championed early detection and collective action.
Watch the highlights from the team’s Pink Run - one of the many moments that brought the campaign to life.
#WeAreAWR #Nissan #Infiniti #Renault #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
As part of Breast Cancer Awareness Month in October, we hosted Paint It Pink - a creative gathering at Girl and the Goose, Anantara Downtown Dubai, where colleagues from across AWR Group came together to express solidarity through art.
Each participant painted a single canvas. When assembled, they became a collective mural - a visual statement of connection, resilience, and what’s possible when purpose brings people together.
For us, awareness must live beyond words. Through shared moments like these, we strengthen our culture, support our people, and help carry forward the message that early detection saves lives.
#WeAreAWR #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
On UAE Flag Day, we honour the symbol that unites our nation - a flag that reflects the strength of our union, the pride of our people, and the promise of our future.
At AWR Group, we stand with the nation in celebrating the values that the UAE flag represents - unity, leadership, and progress for generations to come.
في يوم العلم، نُحيي رمز وحدتنا، ونُجدد الفخر برايتنا التي تُجسد قوة الاتحاد، وعزة الشعب، ووعد المستقبل.
في مجموعة عبد الواحد الرستماني، نحتفي اليوم بقيم العلم الإماراتي، ونقف مع الوطن احتفالًا بالوحدة، والريادة، والتقدم للأجيال القادمة.
#WeAreAWR #UAEFlagDay #SpiritOfTheUnion #AWRGroup
A defining moment. A unified direction. A new chapter begins.
Last week, AWR Group marked the launch of our brand transformation - bringing our story to life through a rebrand experience that united leadership around a shared direction and purpose.
The unveiling of our new Brand Immersion Centre marked a pivotal moment in that journey - a space that honours our legacy, reflects who we are today, and sets the tone for what comes next. Each element was intentionally designed to express the mindset behind our evolution: purposeful, people-led, and future-focused.
This marks the start of a new chapter - where brand, strategy, and values move forward as one.
Watch the highlights from a day that brought the spirit of AWR Group into motion.
#WeAreAWR #TransformationInMotion #EmbraceGenerationNext #AWRGroup
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