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In a world that never stands still, transformation has become more than a corporate buzzword. It’s no longer just about new strategies or digital tools — at its heart, it's about people. True progress happens when organisations invest in nurturing their culture, growing their capabilities, and preparing for the generations that will follow. For us at AW Rostamani Group (AWR Group), our recent rebrand represents far more than a new look; it’s a symbol of an inward shift — a renewed focus on purpose, people, and the future we’re building together. The Changing Face of Talent The pace of change around us demands more than technical skill. It calls for curiosity, adaptability, and a deep connection to purpose. The old idea of talent as a resource to be managed is giving way to a new understanding: people are the ultimate differentiator. That means talent development can’t sit on the sidelines. It must be embedded within business strategy and measured with the same rigour as financial performance. Career pathways are no longer linear but dynamic and fluid — evolving in line with both market dynamics and individual aspirations. Organisations that thrive will be those that see learning not as a programme, but as a mindset — and culture as the constant thread running through every change. The Engine of Transformation However, even the most sophisticated strategies falter without a strong cultural foundation. As the popular saying goes, "culture eats strategy for breakfast." Cutting-edge technology and innovative business models only succeed when the culture evolves alongside them. The most successful organisations will be those that foster environments where ambition and well-being are mutually reinforcing, where experimentation is encouraged (even in failure), and where cross-generational collaboration thrives. This requires leadership that visibly invests in mentorship, celebrates innovation regardless of hierarchy, and makes development resources genuinely accessible. At AWR Group, we’ve learned that storytelling and lived experiences are what embed change. When people see their own values reflected in the organisation’s journey, transformation becomes real — and lasting. Embracing Generation Next This commitment to a vibrant culture and evolving talent landscape is rooted in our guiding principle, "Embrace Generation Next". It encapsulates the forward-looking mindset that sits at the heart of our transformation. It’s both a promise and a challenge — to ensure our growth today creates value for tomorrow. Purpose and performance are not competing priorities; they are partners in progress. Talented professionals — especially the younger generations — are seeking meaning in their work, drawn to companies whose mission resonates with their own values. They want to contribute to something larger than themselves — to sustainability, innovation, inclusion. When organisations align their business models with these aspirations, they not only attract top talent but also unlock deeper engagement and creativity. People at the Heart of Progress Ultimately, every transformation begins and ends with people. Companies that see their people as their biggest strength, that create spaces for ideas to flourish and leaders to grow, will shape the future. Today’s talent is ambitious, educated, and eager to make an impact. They deserve companies that genuinely believe in them, invest in their growth, and offer clear paths to leadership. That’s the essence of purposeful growth — and our rebrand is both a reflection of that belief and a reaffirmation of our readiness for what comes next.
AWR Group has been honoured at the third Emirates Labour Market Awards, receiving recognition in the Elite category for its outstanding contribution to Emiratisation and progressive workforce development. The award was presented by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development, at a glittering ceremony in Abu Dhabi, held under the p atronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Chairman of the Presidential Court. AWR Group was acknowledged as one of the UAE's leading private sector employers for its pioneering efforts in driving labour market excellence and meaningful Emiratisation outcomes. Accepting the award on behalf of AWR Group were Eman AlBastaki, Director of Emiratisation and Government Relations, and Nasser AlAhmed, Executive Director of Business Development, who represented the Group at the event. Eman AlBastaki, Director of Emiratisation and Government Relations said, “This recognition reflects our deep commitment to empowering Emirati talent and supporting the nation's vision for economic growth. Through our comprehensive Wa’ed strategy that includes in-house training and mentorship programmes, we're creating very specific growth pathways for Emiratis to build rewarding careers in industries that are shaping the future. We're proud to invest in the next generation of leaders who will drive the UAE forward." AWR Group's Wa’ed strategy is dedicated to supporting Emirati talent, fostering future leaders while growing and retaining the number of nationals within the workforce. Wa’ed meaning promise drives Emirati talent development through structured learning and real-world experience. The strategy includes internships, a one-year graduate programme, continuous learning modules, educational partnerships, and recognition awards, among others. AWR Group’s Graduate Programme leads to permanent roles after a year of rotations, with over 32 dedicated training modules for UAE nationals. Strategic educational partnerships with universities including Higher Colleges of Technology and Ajman University provide Emiratis direct access to career opportunities. Collaborations with government entities such as the Ministry of Human Resources & Emiratisation and Nafis ensure initiatives are impactful and meet national Emiratisation goals. Further strengthening these efforts, the AWR Automotive Academy at HCT Sharjah offers technical and vocational training. It has pioneered electric vehicle training for Grade 9 and 10 students, building a future-ready talent pipeline at the grassroots education level. In October 2025, the Group launched its Sales Academy. This six-month programme blends classroom learning with practical experience. Partnering with the Emirates Institute of Finance and utilising the Nafis Programme, it covers sales training, product expertise, and cross-departmental exposure. The Wa’ed Awards recognise top performers, presenting Individual Development Plans for fast-tracked career growth. A dedicated Wa’ed Committee drives further initiatives and deeper engagement.
When we talk about transformation, it’s easy to focus solely on strategy — on the frameworks, plans, and performance indicators that define progress. But strategy, on its own, isn’t enough. For strategy to live, it needs a voice. It needs a soul. And that’s what our new brand gives us. The launch of AWR Group’s evolved identity marks a turning point; not just in how we look, but in how we think, act, and grow together. It connects our history with our horizon, transforming more than seventy years of entrepreneurial legacy into a modern expression of who we are today, and what we stand for as we move towards Vision 2030 – and beyond. A strong brand is more than a logo or a colour palette. It’s a system: one that unites our businesses, strengthens our reputation, and enables us to speak with clarity, confidence, and purpose. Over the decades, AWR Group has diversified, expanded, and excelled across multiple sectors. This evolution brings that success story into a single, future-focused narrative: one voice, one promise, and one shared direction. It’s what allows us to be recognised, trusted, and, most importantly, chosen by our stakeholders, not only for what we do but for what we believe in. That belief is captured in our guiding purpose: Embrace Generation Next. It reflects our responsibility to future generations and our opportunity to shape a better one. It challenges us to think beyond the transactional, to innovate with meaning, and to ensure that progress is purposeful. It’s a statement that honours our late Founder’s vision and reinterprets it for a new era: one defined by sustainability, inclusion, and meaningful growth. The new brand is also about experience; it’s about how people feel when they engage with us. That’s why we chose to begin this transformation from within, launching it through our new Brand Immersion Centre at the Deira headquarters. It’s a living environment where our story comes to life — the sights, sounds, and spirit of AWR Group woven together to create an experience that’s both deeply human and powerfully strategic. Every detail is intentional: the colours, textures, storytelling, even the scent. It’s a space designed not only to showcase who we are, but to invite reflection on what it means to belong at AWR Group. Over the coming months, every one of our people will be invited to visit the Centre. Each visit is an opportunity to connect with our shared story, to feel the progress of the past, the strength of the present, and the promise of the future. Because a brand isn’t built through guidelines or templates — it’s built through people. Through the collective pride and belief that turn an identity into a culture. This is why our rebrand aligns so closely with our refreshed Values and Culture framework. The two are inseparable. Our transformation is as much about behaviour as it is about brand — about embedding a shared mindset of integrity, innovation, and impact across every part of the business. Our new values are the human translation of the visual system we’ve introduced. Visually, our identity draws strength from its simplicity. The palette — burgundy, orange, grey, and black — continues to carry meaning first defined by our late Founder. Each colour still carries its original intention but has been reimagined for a new era: bolder, more dynamic, more digital. At its centre sits the Generation Mark — three lines representing the past, present, and future — and the Journey Line, inspired by the flow of the Dubai Creek, a reminder that our story has always been one of motion and continuity. These are not decorative details; they are symbolic of who we are — rooted, ready, and relentless. As we move ahead, our challenge is to ensure that this isn’t a one-time launch, but an ongoing commitment — to consistency and cohesion. Our new tools, templates, and digital platforms will enable us to express the brand more seamlessly, but the real transformation happens when each of us brings it to life in what we say, how we behave, and the impact we create. Because in the end, a brand isn’t just what the world sees — it’s what the world feels. It’s the sum of the experiences we deliver, the values we embody, and the future we build together. This is our story: rooted in legacy, ready for the future, and relentless in the pursuit of progress. #WeAreAWR
In a landmark collaboration, the Ministry of Industry and Advanced Technology (MoIAT), Dubai Chambers, AW Rostamani Group, Nissan Middle East, and Dubai Business Group Auto Parts & Accessories convened a dedicated workshop to reinforce the UAE’s vehicle safety framework under Cabinet Resolution No. 12 of 2018. The workshop provided a comprehensive overview of the resolution’s requirements, emphasizing the role of conformity assessment Schemes in ensuring that spare parts comply with national safety standards. Discussions highlighted the regulation’s impact on safeguarding critical vehicle components such as brakes, seat belts, and lighting systems, all essential to driver and passenger safety. Aligned with the UAE’s Operation 300bn strategy, which seeks to grow the industrial sector’s GDP contribution to AED 300 billion by 2031, this collaboration positions the country as a global hub for quality, innovation, and industrial excellence. HE Dr. Farah Al Zarooni, Assistant Undersecretary for Standardization Affairs sector, at ministry of Industry & Advanced Ttechnology (MoIAT), highlighted the UAE’s strong progress in advancing a robust and future-ready quality infrastructure that underpins sustainable industrial growth and consumer safety. She noted that the UAE has advanced its ranking from 11th to 5th place globally in the 2024 Quality Infrastructure for Sustainable Development Index (UNIDO) in group L, reflecting the country’s leadership in technical regulations, standardization, and conformity assessment. Dr. Al Zarooni emphasized that maintaining a robust, efficient, and economically sustainable regulatory ecosystem is essential to ensuring the safety and competitiveness of products in local and global markets. Under Cabinet Resolution No. (12) of 2018, the mandatory UAE system for vehicle spare parts has achieved significant milestones as followed: 88 companies representing 184 brands from 68 countries, with 3,475 conformity certificates issued for over 81,000 products. This advancement reflects the strong collaboration between MoIAT and industry partners, whose commitment joint efforts support the implementation of national standards and reinforces consumer confidence. Aligned with the “Make it in the Emirates” (MIITE) initiative and the Operation 300bn strategy, MoIAT continues to foster innovation, sustainability, and investment attractiveness through modernized regulations, digital transformation, and incentive programs that empower national industries. Maha Al Gargawi, Vice President of Business Advocacy, Dubai Chambers, said: “Our collaboration with MoIAT, Nissan Middle East, and AW Rostamani Group reflects Dubai Chamber’s commitment to raising industry standards and protecting consumer confidence. The UAE’s automotive sector is expanding rapidly, and with growth comes the responsibility to ensure that every spare part in our market meets the highest levels of safety, quality, and compliance. In line with this growth, Dubai has been spearheading the facilitation of platforms such as the workshop for the private sector and policymakers to work hand in hand, strengthen regulations, eliminate counterfeits, and drive the competitiveness and sustainability of the industry.” Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA & CIS, Nissan and INFINITI, said: “At Nissan, safety and quality are of utmost importance . As a global automotive manufacturer, we are deeply committed to ensuring that our genuine parts reach our customers and that their Nissan and INFINITI vehicles continue to perform to the highest standards. This collaboration with MoIAT, Dubai Chambers, and AW Rostamani Group underscores the power of public-private partnerships in protecting consumers and reinforcing the UAE’s leadership in automotive safety and industrial excellence.” Tom Fux, CEO AWR Automotive, AW Rostamani Group, said: “Our collaboration with MoIAT, Dubai Chambers, and Nissan Middle East is reinforcing the UAE’s position as a leader in automotive safety and consumer confidence, while contributing to the nation’s broader industrial vision. Beyond compliance, this initiative reflects the importance of open and meaningful dialogue between the public and private sectors, ensuring that together we establish higher standards, greater trust, and a stronger, safer future for every driver and community we serve.” On his part, Yousef Abu Alaish, Director – Aftersales, AWR Automotive & Chairman of Dubai Business Group Auto Parts; Accessories, said: “Business gatherings such as this one are vital in fostering dialogue between the public and private sectors. These platforms not only promote regulatory compliance but also ensure alignment with the UAE’s national vision and strategic priorities. They create valuable opportunities for collaboration, knowledge exchange, and a shared sense of responsibility. Our message was clear and unified: by working together, we can strengthen standards, build greater trust, and ensure the safety of our customers and communities—ultimately contributing to the UAE’s long-term goals of safety, innovation, and sustainable growth. Framed within the Year of Community, declared by His Highness Sheikh Mohamed bin Zayed Al Nahyan, the initiative was recognized as more than a regulatory exercise. It reflects shared responsibility, one that extends beyond products to building trust, unity, and confidence, and gains tangible meaning through initiatives such as this workshop. The four partners concluded with a collective call to action for industry stakeholders to align with national safety standards and work together to ensure that every spare part in the UAE market is genuine, certified, and safe. In doing so, they reaffirmed the nation’s commitment to protecting lives and raising global benchmarks for automotive safety.
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This month, in partnership with Companies for Good, we brought our annual Mangrove planting adventure to life once again - a signature initiative that reflects our ongoing commitment to environmental and social impact.
Alongside 35 volunteers from across AWR Group, we spent the day at Al Zorah Mangrove Tours, learning about one of the UAE’s most vital ecosystems and contributing directly to its restoration. From raising awareness to planting saplings along the coastline, it was a powerful reminder of the role we can play - individually and collectively - in protecting our planet.
Thank you to everyone who joined us in helping shape a more sustainable future - one tree at a time.
#WeAreAWR #SustainabilityInAction #MangrovePlanting #EnvironmentalImpact #EmbraceGenerationNext #AWRGroup
Happy New Year from all of us at AWR Group.
As we step into a new year, we take a moment to reflect on our journey — the progress we’ve made, the people behind it, and the partnerships that continue to shape what we do.
As we look to embrace what’s next, we’re excited to build on this momentum together, with optimism, purpose, and ambition for the year ahead.
#NewYear2026 #AWRGroup #EmbracingWhatsNext
Strategic partnerships that go beyond the business - shaping society, supporting families, and enabling collective progress.
We were honoured to be invited to GDRFA Dubai’s ‘Partners of Impact’ gathering - a purposeful close to the Year of Community, and a meaningful step forward into the Year of Family.
The event brought together public and private sector changemakers to reflect on the power of shared responsibility, recognise the partnerships that made a difference, and renew a shared commitment to community wellbeing.
At AWR Group, we remain deeply committed to partnerships that drive purposeful progress - from supporting inclusion and community belonging to empowering future generations through education, opportunity, and access.
Thank you to GDRFA Dubai for the recognition and for convening a platform that reinforces the role of collaboration in building a better future.
#WeAreAWR #PartnersOfImpact #GDRFADubai #YearOfCommunity #YearOfFamily #EmbraceGenerationNext #AWRGroup
Warm wishes this holiday season, from all of us at AWR Group.
May the season bring peace, joy, and moments worth celebrating.
#FestiveSeason #Christmas #AWRGroup
Within our new Brand Immersion Centre is a space that brings clarity to how we move forward.
Our Pillars of Progress represent the strategic frameworks that guide how we grow, lead, and deliver value across AWR Group.
Through a series of interactive screens, this touchpoint brings together the thinking that shapes our direction — from Vision 2030 and our brand and purpose, to culture, ESG, Wa’ed, and the structure of our portfolio.
Each screen offers a focused view into how strategy translates into action — connecting ambition with execution and intent with impact.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#AWRGroup #BrandImmersionCentre #PillarsOfProgress #WeAreAWR
Turning learning into action - and impact.
AWR Transform, our leadership development programme, empowers participants to turn learning into real-world business value. Designed to build future-ready capabilities in customer centricity, change leadership, and strategic agility, the programme challenges participants to apply their skills to practical business proposals.
This year, we’re proud to congratulate Anish Sanghvi, Mrityunjay Tiwari, and Sohail Ali - the winners of AWR Transform 2025 - whose forward-thinking solutions stood out for their ability to address real business needs, streamline operations, and unlock new opportunities for scale and efficiency in line with Vision 2030.
Their ideas reflect the power of internal innovation to shape progress - and the strength of investing in people who are ready to lead it.
#WeAreAWR #AWRTransform #Innovation #AWRGroup #EmbraceGenerationNext
Our new identity speaks the language of purpose and precision.
It connects who we are with how we move, aligning clarity, consistency, and intent across everything we do.
Stay tuned. The next chapter is already in motion.
#WeAreAWR #EmbraceGenerationNext
Among the most intimate corners of the Brand Immersion Centre is a touchpoint dedicated to where our story truly begins - with our founder, Abdul Wahid Al Rostamani.
Here, an interactive book invites you into a living archive of rare images, handwritten notes, and defining moments that shaped the earliest chapters of our journey.
As its pages are explored, audio soundbites of those who knew him best - family members, trusted partners, and long-standing colleagues - offer personal reflections on the man behind the name. Their words bring forward the values that guided him: integrity that never wavered, perseverance that never faded, and a belief in progress that continues to move us forward.
Beyond a tribute, this touchpoint serves as a bridge between generations - a space where memory, voice, and legacy come together to honour the foundation on which AWR Group was built.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#WeAreAWR #BrandImmersionCentre #ImmersiveStorytelling #EmbraceGenerationNext #AWRGroup
Rooted in purpose, grown through action.
As part of our annual environmental initiative in partnership with Goumbook, 35 employees from across AWR Group came together to plant Ghaf trees at the International Centre for Biosaline Agriculture in Dubai - reaffirming our ongoing commitment to sustainability, biodiversity, and community engagement.
From learning sessions with ICBA experts to hands-on planting and a guided tour of the Soil Museum, the day was a powerful reminder of what collective action can achieve.
This initiative continues to be a signature moment on our calendar - connecting our people to the UAE’s sustainability goals and contributing to the preservation of native species through meaningful, on-the-ground impact.
Watch the highlights from the day and see purpose in action.
#WeAreAWR #SustainabilityInAction #GhafTreePlanting #SocialImpact #AWRGroup #EmbraceGenerationNext
Across five weeks, sixty matches, and one shared goal, AWR LAYAKA Football 2025 brought together 230 players and 23 teams in a spirited display of teamwork, talent and determination.
As part of our Group-wide wellness initiative, LAYAKA continues to foster connection, energy and a sense of belonging - reminding us of the strength that emerges when different parts of the business come together with purpose and pride.
This year’s champions - Autotrust - led with consistency and drive, with Sineo Synergy and DIC FC securing second and third place respectively. Individual honours went to top Scorer, Eyas Kayaly, and best goalkeeper, Ahmed Abouzied, each reflecting the spirit and skill that defined the tournament.
Congratulations to all our winning teams - and to every player who took to the pitch with passion, resilience and heart.
#WeAreAWR #LayakaFootball #Wellness #AWRGroup
Celebrating 54 years of unity, progress, and forward momentum.
At AWR Group, we marked this year’s Eid Al Etihad – the UAE’s 54th National Day – by bringing our people together, honouring the values that have shaped this nation and the spirit that continues to drive it forward.
From heritage to innovation, our celebration reflects the same purpose that defines our journey: building businesses that enrich lives and contributing to a future led by ambition, sustainability, and lasting impact.
As the UAE marks this milestone, we extend our heartfelt congratulations to its visionary leadership and people - and reaffirm our commitment to meaningful progress as we continue to Embrace Generation Next.
Happy 54th Eid Al Etihad.
#WeAreAWR #UAE54 #EidAlEtihad #AWRGroup #EmbraceGenerationNext
On the occasion of the 54th Eid Al Etihad, we honour the values of unity that laid the foundation of our nation - and carry forward the spirit that continues to shape its future.
A spirit defined by resolve, fuelled by ambition, and guided by a bold vision for generations to come.
At AWR Group, we celebrate the legacy of the UAE and reaffirm our role in supporting a nation advancing with confidence toward tomorrow.
#WeAreAWR #EidAlEtihad #EmbraceGenerationNext #AWRGroup
في عيد الاتحاد الـ٥٤، نستحضر قيم الوحدة التي أرست دعائم دولتنا، ونمضي بروحٍ لا تزال تصنع المستقبل.
روحٌ عنوانها العزيمة، ويقودها الطموح، وتوجّهها رؤيةٌ طموحة للأجيال القادمة.
في مجموعة عبدالواحد الرستماني، نحتفي بإرث دولة الإمارات ونؤكّد التزامنا بدورنا في دعم وطنٍ يتقدّم بثقة نحو الغد.
Introducing the AWR Group Brand Immersion Centre —
a space created for our people to experience the essence of our story: our legacy, our vision, and our transformation in motion.
Designed as an immersive home for our identity, the Centre brings together the moments, milestones, and principles that have defined AWR Group - uniting our past, present, and future through thoughtful storytelling and purposeful design.
Across its touchpoints, the space captures the evolution of our brand and the impact of our journey - from the foundations laid by our founder to the ambitions guiding our next chapter.
Over the coming weeks, we’ll be sharing an inside look at the elements that define this space - each one offering a deeper understanding of the people, principles, and progress that continue to move AWR Group forward.
Stay tuned as we reveal key features that bring this space to life.
#WeAreAWR #BrandImmersionCentre #EmbraceGenerationNext #BrandTransformation #AWRGroup
The strength of any business lies in the clarity of how it operates - and the values that guide it forward.
At AWR Group, we’ve redefined that clarity through a refreshed culture and values framework, shaped by #purpose, grounded in #integrity, and driven by #enterprise.
It’s a reflection of who we are - and the standard we hold ourselves to across every decision, every collaboration, and every step ahead.
Watch the film to discover our refreshed culture and values in motion.
#WeAreAWR #CultureAndValues #EmbraceGenerationNext #AWRGroup
As an association partner of the Dubai Run 2025, part of the citywide Dubai Fitness Challenge 30x30, AWR Group is proud to support a movement that energises communities and inspires active living across the UAE.
This November, we’re amplifying wellbeing across the Group - from internal step challenges to the launch of our new AWR Group Run, part of our LAYAKA wellbeing initiative.
Join us on 23 November 2025, from 6:30 to 9:00 am on Sheikh Zayed Road for the Dubai Run. Register now at dubairun.com.
Through initiatives like this, we continue to shape a culture where wellbeing drives performance, strengthens connection, and extends our impact beyond the workplace - into the communities we’re proud to be part of.
#WeAreAWR #DubaiFitnessChallenge #DubaiRun2025 #30x30 #WellbeingInAction #AWRGroup
Recognition that reflects our purpose in action.
We are honoured to have been recognised at this year’s Emirates Labour Market Award - now in its third edition - as one of the UAE’s leading private sector companies. The award was presented to us by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, in recognition of pioneering practices that position AWR Group as a model of leadership and excellence in the UAE labour market.
This distinction reaffirms our commitment to shaping a future-ready workforce and supporting the nation’s priorities in sustainable development, talent empowerment, and organisational excellence.
Our approach is driven by purpose and performance - from structured growth pathways and inclusive policies to award-winning Emiratisation practices and investments in wellbeing, innovation, and capability building across every business.
As we celebrate this recognition, we extend our appreciation to the Ministry of Human Resources and Emiratisation (@mohre_uae ) for their continued leadership, and to every one of our people whose contribution shapes the culture we’re proud to build.
#WeAreAWR #EmiratesLabourMarketAwards #AWRGroup #MoHRE #WorkforceExcellence
A glimpse into something new - a space where our story comes to life.
Born from purpose. Rooted in legacy. Designed for the future.
The journey of AWR Group, reimagined.
Stay tuned. The story unfolds soon.
#WeAreAWR #BrandImmersionCentre #BrandTransformation #EmbraceGenerationNext #AWRGroup
Shaping clarity at the core of finance leadership.
We recently brought together 20 senior finance leaders from across AWR Group for an immersive two-day SCQuARE workshop - equipping them with a globally recognised methodology to structure thinking, simplify complexity, and communicate with precision.
Held at the Marriott Palm Jumeirah, the training focused on building the capability to turn complex issues into clear, decision-ready business cases - a vital skillset in a landscape where clarity, alignment, and agility drive performance.
Investing in thinking is investing in impact. And by strengthening how our leaders analyse, influence, and decide - we’re reinforcing the mindset and capability that shape business outcomes across every part of the Group.
#WeAreAWR #FinanceWorkshop #SCQuARE #AWRGroup
Shaping the future begins with redefining our own.
In an interview with Campaign Middle East, we spoke to the thinking, strategy, and storytelling behind AWR Group’s brand transformation - a shift that aligns our identity with the ambition, values, and momentum powering our next chapter.
Our Chief Marketing and Communications Officer, Sara O’Hara, offered an inside view on the creative and strategic decisions that shaped the platform - and the role of brand in deepening trust, connection, and long-term value across our businesses.
“Our guiding purpose, ‘Embrace Generation Next,’ captures the bridge between legacy and future innovation. It reflects who we are today, a family-founded Group shaped by trust and enterprise, whilst expressing our commitment to building a better tomorrow.”
From the Generation Mark to the Brand Immersion Centre, this transformation is rooted in legacy and designed for progress - a unified expression of who we are, what we stand for, and how we move forward together.
Read the full feature in Campaign ME: Link in bio
#AWRGroup #EmbraceGenerationNext #BrandTransformation #CampaignME #WeAreAWR
Inspired by the flow of the Dubai Creek - where our story began - our Journey Line reflects the rhythm of progress and the direction we move in: forward.
It is a visual of ambition, continuity, and shared purpose - mapping the path from our origins to our future.
Introduced as a core element of our refreshed identity, it brings movement to every expression of our brand - a line that carries legacy into tomorrow.
#AWRGroup #BrandTransformation #Evolution #JourneyLine #EmbraceGenerationNext #WeAreAWR
The Generation Mark sits at the heart of our identity - newly introduced as a symbol of our evolution and the future we are shaping.
A tribute to the generations before us, a reflection of who we are today, and a symbol of the chapters still to come.
It represents progress across time - and the responsibility we carry to create lasting value for every generation.
#AWRGroup #BrandTransformation #GenerationMark #Evolution #EmbraceGenerationNext #WeAreAWR
Curiosity. Commitment. Growth in motion.
As part of our ongoing investment in future-ready capabilities, we proudly recognised the winners of our internal AWR Academy Productivity and Development 2025 Learning Challenge - a three-month initiative designed to inspire curiosity, upskilling, and continuous growth through our eLearning platform.
Congratulations to Huda Humaid, Nada Akkad, and Sameer Shah - our top learners of the quarter - whose dedication to development reflects the values that drive our culture forward.
Their pursuit of learning fuels the shared momentum that keeps AWR Group evolving: stronger, smarter, and ready for what’s next.
#WeAreAWR #LearnersOfTheQuarter #AWRAcademy #LearningChallenge #AWRGroup #EmbraceGenerationNext
A palette evolved with purpose.
Carrying our legacy forward into a new era.
Our refreshed identity honours the colours personally chosen by our founder, Abdul Wahid Al Rostamani - tones that now power a modern system built for clarity, confidence, and ambition.
Burgundy for enduring strength.
Orange for momentum and optimism.
Grey for balance and clarity.
Black for timeless definition.
A heritage palette, reshaped for this next chapter.
#AWRGroup #BrandTransformation #Evolution #BrandPalette #EmbraceGenerationNext #WeAreAWR
Another look back at how purpose moved us this October.
Through the return of our #DriveToZero campaign, Nissan, Infiniti, and Renault - part of our Automotive portfolio - continued to drive awareness forward, uniting community, care, and advocacy in support of breast cancer awareness.
In collaboration with partners across health, fitness, education, and hospitality, the campaign delivered meaningful activations across the UAE - from wellness sessions and mobile screenings with the Pink Caravan to community engagement moments that championed early detection and collective action.
Watch the highlights from the team’s Pink Run - one of the many moments that brought the campaign to life.
#WeAreAWR #Nissan #Infiniti #Renault #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
As part of Breast Cancer Awareness Month in October, we hosted Paint It Pink - a creative gathering at Girl and the Goose, Anantara Downtown Dubai, where colleagues from across AWR Group came together to express solidarity through art.
Each participant painted a single canvas. When assembled, they became a collective mural - a visual statement of connection, resilience, and what’s possible when purpose brings people together.
For us, awareness must live beyond words. Through shared moments like these, we strengthen our culture, support our people, and help carry forward the message that early detection saves lives.
#WeAreAWR #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
On UAE Flag Day, we honour the symbol that unites our nation - a flag that reflects the strength of our union, the pride of our people, and the promise of our future.
At AWR Group, we stand with the nation in celebrating the values that the UAE flag represents - unity, leadership, and progress for generations to come.
في يوم العلم، نُحيي رمز وحدتنا، ونُجدد الفخر برايتنا التي تُجسد قوة الاتحاد، وعزة الشعب، ووعد المستقبل.
في مجموعة عبد الواحد الرستماني، نحتفي اليوم بقيم العلم الإماراتي، ونقف مع الوطن احتفالًا بالوحدة، والريادة، والتقدم للأجيال القادمة.
#WeAreAWR #UAEFlagDay #SpiritOfTheUnion #AWRGroup
A defining moment. A unified direction. A new chapter begins.
Last week, AWR Group marked the launch of our brand transformation - bringing our story to life through a rebrand experience that united leadership around a shared direction and purpose.
The unveiling of our new Brand Immersion Centre marked a pivotal moment in that journey - a space that honours our legacy, reflects who we are today, and sets the tone for what comes next. Each element was intentionally designed to express the mindset behind our evolution: purposeful, people-led, and future-focused.
This marks the start of a new chapter - where brand, strategy, and values move forward as one.
Watch the highlights from a day that brought the spirit of AWR Group into motion.
#WeAreAWR #TransformationInMotion #EmbraceGenerationNext #AWRGroup
True climate action is built on accountability - and rooted in long-term impact.
To mark this International Day for Climate Action, we’re spotlighting our AWR Group Corporate Rainforest - an environmental initiative launched in partnership with Tree-Nation, supporting verified reforestation projects across the globe.
Every tree is digitally tracked, every project designed to regenerate forests, reduce emissions, and support community-led progress.
Watch the video to see how we’re translating insight into measurable impact.
#WeAreAWR #InternationalDayForClimateAction #CorporateRainforest #TreeNation #ESG #SustainabilityInAction #AWRGroup
A new chapter for AWR Group begins.
#WeAreAWR #AWRGroup
Ambition defines this moment.
We begin a new era of innovation, collaboration, and purpose-driven growth.
Every story reaches a turning point where vision meets action and progress takes a new form.
For us, that moment is now.
Together, we move forward, shaping progress that lasts for generations.
#WeAreAWR #AWRGroup
Our purpose continues to shape progress, marked by milestones that define who we are today and the vision guiding what comes next.
Tomorrow a new chapter unfolds, built on the same purpose that drives us forward.
Stay tuned as we continue the journey of purposeful progress.
#WeAreAWR #AWRGroup
Today, AWR Group continues to build purposeful businesses that enrich lives, creating progress that empowers people, partners, and the planet.
#WeAreAWR #AWRGroup
In 1954, Abdul Wahid Al Rostamani laid the first foundation of what would become AWR Group.
A legacy defined by purpose and driven by progress…built to empower generations ahead.
This was just the beginning…
#WeAreAWR #AWRGroup
It began with a small bookshop in Dubai…a place built on vision, curiosity, and purpose.
That spirit didn’t stay on the shelves. It became the foundation of everything we’ve built since.
#WeAreAWR #AWRGroup
Our legacy isn’t behind us. It’s what moves us forward.
#WeAreAWR #AWRGroup
…Because shaping tomorrow starts with rethinking today.
#WeAreAWR #AWRGroup
Tomorrow has a new shape…and it begins soon.
#WeAreAWR #AWRGroup
Pink pastries, themed tables, and powerful conversations filled the room as our colleagues came together for a breakfast dedicated to Breast Cancer Awareness Month.
The atmosphere was thoughtful, warm, and united by purpose - where moments of connection turned into shared commitments to stay informed, support one another, and prioritise early detection.
If just one conversation leads to a check-up, a shared story prompts a screening, or a moment of awareness turns into prevention - we move forward with purpose.
#WeAreAWR #BreastCancerAwareness #PinkOctober #AwarenessInAction #AWRGroup
The journey of any brand is only as strong as the people behind it.
At AWR Group, our Excellence Awards 2025 spotlighted the individuals driving that journey forward - those elevating performance, strengthening collaboration, and shaping the customer experiences behind three of the brands under our automotive portfolio: Chery, smart and Zeekr.
This inaugural celebration brought together teams from across the business to recognise high-impact contributions across every function - from the showroom floor to the service bay. Each award reflected the mindset we champion: ownership, agility, and impact.
Congratulations to all those honoured - your work is shaping brand success and building a culture of excellence that moves us all forward.
#WeAreAWR #ExcellenceAwards2025 #CheryUAE #smart #ZeekrUAE #AWRGroup
AWR Group extends warm wishes to all our valued partners, colleagues, and friends on the occasion of Chinese National Day.
May this day of celebration bring prosperity, unity, and continued success to all.
#WeAreAWR #ChineseNationalDay #NationalDayChina #AWRGroup
Intelligent #luxury, redefined.
Last week, @uaezeekr unveiled the highly anticipated Zeekr 7X in the Middle East, and AW Rostamani Group was proud to celebrate this milestone as the exclusive #distributor in the #UAE.
The launch brought together elegance, #performance, and #innovation - showcasing a vehicle #engineered for a new era of driving. From dual-motor 4WD and ultra-fast #acceleration to segment-first design features and safety breakthroughs, the 7X represents a new standard for premium #electric mobility.
Demand spoke for itself. Two full batches sold out on the night of the reveal, reflecting the region’s appetite for next-generation EVs built with #intention.
Watch the highlights from the Zeekr 7X launch event and see what’s setting the new benchmark in intelligent #mobility.
#ZeekrUAE #AWRGroup #ElectricMobility #SustainableLuxury #Zeekr7X
Three days. One powerful showcase of #ambition, #opportunity, and #impact.
@ruyacareers @dubaiworldtradecentre delivered meaningful engagement with #Emirati talent - and AW Rostamani Group showed up with an experience built to inspire. From our Wa’ed Corner and #CV Hub to the Portrait Studio and debut of Rowaida, our #metahuman ambassador, every interaction was designed to turn ambition into action, every touchpoint was designed to turn conversations into careers.
Thank you to everyone who visited our stand and explored what it means to grow with AWR Group. We’re just getting started!
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is over.
Tomorrow, @ruyacareers opens its doors - and with it, the chance to connect with AWR Group’s world of opportunity. Across industries that move the nation forward, we are committed to empowering Emirati talent through Wa’ed - our platform for national talent development built on growth, mentorship, and long-term success.
Join us at the Dubai World Trade Centre, Hall 2, Stand D2-1, and explore how ambition turns into possibility.
We’re ready. Are you?
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is almost over.
Ru’ya Careers brings the nation’s top employers together - but what sets us apart is how far your journey can go.
Across automotive, real estate, retail, logistics, and beyond - AWR Group opens doors to careers that span industries, innovation, and impact. With Wa’ed, our national talent platform, Emiratis gain access mentorship, growth, and a pathway to thrive across one of the UAE’s most diverse business portfolios.
📍 Join us at Hall 2, Stand D2-1, Dubai World Trade Centre, from September 23–25.
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #AWRGroup
Our first Summer Accelerator cohort took on 25+ hours of focused learning - from mastering Power BI to rethinking workplace intelligence - and emerged with sharper skills, broader perspectives, and stronger cross-functional connections.
The experience culminated in a dedicated graduation ceremony, where each participant was recognised by their line managers and our HR team - marking not only the end of the programme, but the beginning of a new learning tradition at AWR Group.
The initiative was about building capability that sticks - and culture that scales. And now, it's here to stay, setting the tone for a future where learning doesn’t pause - it evolves.
Congratulations to our inaugural graduates - and to our teams supporting their journey every step of the way.
#WeAreAWR #SummerAccelerator #LearningThatScales #AWRGroup
Opportunity takes root where ambition is nurtured, and futures flourish when purpose leads the way.
At AWR Group, we empower Emirati talent with the tools to thrive - nurturing ambition, building skills, and shaping sustainable futures.
We’re set to return to @ruyacareers, ready to connect with the next generation of talent. Catch a glimpse of the energy from last year, and join us this year to start your own journey through Wa’ed, our pathway for empowering local talent.
📍 Find us at Hall 2, Stand D2-1
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
On the occasion of Mawlid Al-Nabawi Al Sharif, we extend our greetings to our colleagues, partners, and communities.
May this day of reflection inspire unity, compassion, and a renewed sense of purpose.
نهنئكم بمناسبة المولد النبوي الشريف.
نسأل الله أن يلهمنا هذا اليوم المبارك مزيدًا من الوحدة والرحمة، ويجدد فينا الإحساس بالغاية والرسالة.
#MawlidAlNabawi #AWRGroup
On Global Talent Acquisition Day, we’re spotlighting the expertise that often works behind the scenes - but plays a pivotal role in shaping careers.
To mark the occasion, members of our talent acquisition team at AWR Group are sharing the interview tips they believe make the biggest difference. These are the habits they watch for, the signals that matter, and the advice they give every day to help candidates bring their best to the table.
It’s a timely reminder that great hiring isn't only about finding the right fit but also about creating the right experience. And that starts with a team that understands both.
Watch the video to hear their perspectives - and if you're exploring your next step, visit us at www.awrostamani.com/careers.
#WeAreAWR #GlobalTalentAcqusitionDay #InterviewTips #AWRGroup
To mark Emirati Women’s Day 2025, we hosted a special session at our Nissan showroom in Deira, reflecting on five decades of progress - and the women driving what’s next.
Guest speaker Zainab Al Mousawi, Emirati entrepreneur and founder of To the Moon and Back, shared her journey of building a homegrown business rooted in purpose, resilience, and creativity. Her story brought this year’s national theme – ‘Hand in Hand, We Celebrate 50 Years’ - to life.
Guests also enjoyed refreshments from her café, turning the experience into something truly personal, local, and inspiring.
A celebration of ambition, connection, and the values that carry us forward.
#WeAreAWR #EmiratiWomensDay #HandInHand #EWD2025 #AWRGroup
Hand in hand, we celebrate 50 years.
On Emirati Women’s Day, we honour the strength, ambition, and legacy of Emirati women - past, present, and future.
A journey shaped across generations, and still moving forward.
Wishing all Emirati women a day of pride, reflection, and celebration.
#WeAreAWR #EmiratiWomensDay #AWRGroup #HandInHandWeCelebrate50Years
Earlier this week, the world marked International Youth Day 2025, highlighting the power of young people to lead local change for global progress.
In a feature with ESG MENA, our CHRO Caroline Hobeika shared:
“For 75 years, we have been committed to nurturing young talent and equipping them to drive meaningful innovation. Our initiatives, such as the Wa’ed National Development strategy, the NextGen Internship Programmes, and partnerships with universities, ensure our people develop the skills to advance sustainable progress.”
From internships to leadership programmes, we’re proud to help shape the leaders of today and tomorrow.
Read the full article through the link in our bio.
#WeAreAWR #InternationalYouthDay #ESGMENA #NextGen #WAED #AWRGroup
“Leadership carries weight when it is grounded in responsibility. Not as rhetoric, but as a way of thinking - and acting - across every layer of an organisation.” – Sara O’Hara, Chief Marketing & Communications Officer, AWR Group
In her latest feature, Sara explores how ESG is being embedded across AWR Group - aligning purpose with performance through a structured, measurable framework. From climate action to workforce development, the path forward is intentional and impact-driven.
Read the full article through the link in our bio.
#WeAreAWR #PurposeInAction #SustainabilityDriven #LeadWithImpact #AWRGroup
@smart_in_uae: where urban design meets dynamic performance and every detail reflects a vision of modern mobility.
Discover what’s driving the future with smart.
#WeAreAWR #AWRGroup #smart
What happens when climate science meets collaboration?
In our second Climate Fresk session, 22 participants across AWR Group came together for an immersive workshop that connected the dots between human activity and environmental impact. Through data-driven insights and hands-on exploration, we tackled the complex challenges of climate change and uncovered actionable solutions.
From food systems to fuel choices, the session revealed how everyday decisions ripple through the planet - a reminder that real progress happens when awareness leads to action and responsibility.
#WeAreAWR #ClimateAction #Sustainability #ClimateFresk #AWRGroup
What does sustainability look like at home?
From using less plastic to choosing local produce, it’s the everyday habits that make a difference.
Here are 8 practical ways to live more sustainably, starting in your own space.
#AWRGroup #Sustainability #WeAreAWR #SustainableLiving #GreenTips
This summer, we’re elevating growth with the launch of our AWR Summer Accelerator Programme.
Meet our inaugural cohort - chosen for their promise and ambition, as they are about to embark on a transformative journey, designed to refine their skills and drive performance to new heights.
Blending cutting-edge online learning with immersive workshops, they’ll gain mastery in both essential digital skills and behavioural excellence - empowering them to make a real impact.
With every step, we look forward to watching them rise to the challenge and redefine their potential!
#WeAreAWR #AWRGroup #SummerAcceleratorProgramme
نحتفي بيوم عهد الاتحاد، الذي يدعونا للتأمل في قيم الوحدة والرؤية المشتركة والهدف السامي الذي يواصل دفع مسيرة وطننا نحو التقدم والازدهار.
وبصفتنا شركة عائلية متجذرة في نسيج دولة الإمارات، نجدد التزامنا الراسخ بمواصلة دعم رحلتها نحو الابتكار والتنمية، مستلهمين من إرثها العريق، ونقف صفاً واحداً مع القيادة الرشيدة لبناء مستقبل مشرق ومستدام للأجيال القادمة.
Today, we celebrate Union Pledge Day - an opportunity to reflect on the unity, vision, and shared purpose that continue to propel our nation forward.
As a family business deeply intertwined with the UAE’s fabric, we reaffirm our commitment to the nation’s journey of progress and innovation. Grounded in our heritage, we stand united with our leadership to build a prosperous future for generations to come.
#UnionPledgeDay #AWRGroup #UAE #TogetherWeThrive
Three decades. A journey defined by commitment, growth, and leadership.
In our debut podcast episode, we sit down with Hussam Baghdadi, Senior Director at Arabian Automobiles, for a conversation about his transformative 30-year journey with AWR Group. His dedication embodies the deep-rooted culture of leadership, collaboration, and resilience that defines us.
Join him as he shares candid insights, key turning points in his career, and his vision for the road ahead.
Catch the full episode through the link in our bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #BehindTheLegacy
From power dressing to effortless edge, @americanragcie.me knows how to make a statement.
#WeAreAWR #AWRGroup
The most valuable skills are not only taught - they’re built, tested, and sharpened through real-world experience.
To mark World Youth Skills Day, we spotlight the wrap-up of our first Digital Internship Programme, delivered in partnership with Ajman University.
Born from the AWR Hackathon, this hands-on initiative saw student interns develop real-world digital solutions for our Automotive and Lifestyle businesses - supported by structured mentorship, cross-functional collaboration, and deep integration into our business ecosystem.
From idea to implementation, it’s a story of how future talent can shape the present when given the right platform.
Read the full article through the link in our bio to explore the journey, the solutions, and the people behind the programme.
#WeAreAWR #WorldYouthSkillsDay #EarlyCareerDevelopment #AWRGroup
In the UAE, many first journeys begin in the backseat of a Patrol - dunes ahead, karak in hand, and stories shared across generations.
Inspired by this, our Automotive business launched The Patrol Path - an immersive experience blending adventure, culture, movement, and reflection.
Powered by the iconic Nissan Patrol, this initiative brought together explorers, athletes, and storytellers in collaboration with Gravity Calisthenics Gym, JA Hotels & Resorts, Fujifilm Instax ME, and ComCo Middle East & Africa.
It was an experience that brought the Patrol’s legacy to life through the people, places, and stories that continue to move us.
#AWRGroup #ThePatrolPath #NissanPatrol #WeAreAWR
The curtain closes on our #AWRLayaka Padel Tournament for 2025. Over four weeks, 39 teams and 78 players competed in 70 action-packed matches, showcasing not just skill, but true sportsmanship and unity.
Congratulations to our champions and runners-up for their outstanding performances, and thank you to every team member who gave it their all on the court.
Until next time! 🏅
#WeAreAWR #AWRGroup #PadelTournament #TeamSpirit
A look back at AWR Properties’ collaboration with the Higher Colleges of Technology, where local talent was empowered and sustainable innovation took centre stage.
Aspiring Emirati engineers were invited to bridge classroom learning with real-world application, tackling design, sustainability, and energy solutions with purpose and creativity. Initiatives like this reinforce the value of investing in the next generation - not only for the future of our communities but for the industries that will shape our tomorrow.
#WeAreAWR #AWRGroup #Sustainability #FutureEngineers
We’re investing in one of the most powerful tools in business: how we communicate.
Meet our top three Learners of the Quarter from Communicate with Impact - the first in our new series of Quarterly Learning Themes from AWR Academy.
This initiative challenged our people to strengthen a vital skill: impactful communication. And they rose to it.
Congratulations to Dimple Lalwani - Manager, HR Operations, Rajat Goyal - Finance Manager, and Ayesha Aldarmaki - Service Coordinator. Each winner will receive a professional development course tailored to their growth journey!
More themes to come, more stories to share - all part of our journey to build a future shaped by learning, collaboration, and impact.
#WeAreAWR #AWRGroup #LearningCulture #EmployeeDevelopment #AWRAcademy #LearnersoftheQuarter
Sustainability starts with us and the choices we make, including right at our desks.
From reducing the amount of paper used to supporting green certifications, it’s the small everyday habits that help creating a lasting impact.
Check out our 7 simple tips to make your workday more sustainable.
#AWRGroup #Sustainability #WeAreAWR #SustainableWorkplace #GreenTips
Three decades of drive, disruption, and reinvention.
Hussam Baghdadi looks back - and ahead - at the journey that shaped an industry and a legacy. #ComingSoon
#AWRGrouppodcast #WeAreAWR #AWRGroup #BehindTheLegacy
As the New Hijri Year begins, AWR Group wishes you and your loved ones a year filled with peace and blessings.
نتمنى لكم ولأحبائكم عاماً هجرياً سعيداً!
#WeAreAWR #AWRGroup #HijriNewYear #IslamicNewYear
@renaultdxb turned the ordinary into extraordinary with a launch like no other!
In the first-ever coffee rave car reveal, the all-new Koleos was unveiled in a space where energy, creativity, and community came together. This bold experience marked a new chapter for Renault, blending music, art, and entertainment to reshape what the automotive retail experience looks like.
The new #Koleos is here and ready to be experienced. Have you seen it up close yet?
#WeAreAWR #AWRGroup #RenaultKoleos #ThinkWider
Through our national talent development programme, Wa’ed, we continue to empower the next generation of UAE leaders with the tools, opportunities, and recognition they need to thrive. At the Wa’ed Award Ceremony, we celebrated outstanding performers, from junior talent to seasoned managers, who are driving impact both individually and across AWR Group.
With inspiring insights from guest speakers and exciting leadership announcements, the event truly embodied growth, purpose, and excellence.
Congratulations to all the winners shaping a future defined by ambition, innovation, and belonging! 🎉
#WeAreAWR #AWRGroup #Waed #NationalTalentDevelopment
We at AWR Group extend warm wishes to you and your loved ones for a peaceful and prosperous Eid.
Eid Mubarak! 🌟
نتقدم بأطيب التهاني لكم ولأحبائكم بمناسبة عيد الأضحى المبارك وكل عام و أنتم بخير!
#WeAreAWR #AWRGroup #EidMubarak
This World Environment Day, we’re joining the global call to #BeatPlasticPollution.
Since 2022, our ‘Drop It’ campaign has been a catalyst for change, to date we have eliminated almost 1 million plastic bottles and prevented over 20 tonnes of CO₂ emissions. Proof that small, consistent actions can lead to significant impact.
But the journey toward a plastic-free future is far from over. While businesses must lead with purpose, each of us has a vital role to play.
As we reflect on our collective responsibility, we want to hear from you. Every action, no matter how small, contributes to our shared goal of a plastic-free future.
What’s the best personal action you’ve taken to help reduce plastic waste?
#WorldEnvironmentDay #SustainabilityInAction #DropIt #ClimateAction #PlasticFreeFuture
30 years. One vision. Countless stories. 🎙️ Get ready to go behind the legacy with Hussam Baghdadi.
#AWRGrouppodcast #ComingSoon #WeAreAWR #AWRGroup #BehindTheLegacy
AWR Automotive Academy - our Automotive division’s centre of capability building and frontline excellence - hosted the FEEL PATROL training at Dubai Autodrome: an immersive experience equipping over 125 of our sales and service professionals with deeper insight into the Nissan Patrol Y63.
From on and off-road test drives to competitive benchmarking, the session reinforced product confidence and enabled more impactful, emotionally resonant customer conversations.
Check out our highlights from this performance-driven experience!
#AWRGroup #NissanPatrolY63 #FrontlineTraining #CustomerExperience #WeAreAWR
Celebrating the creativity and innovation of tomorrow’s marketers at the #NissanKICKS Starters Award Ceremony!
Our Automotive business gave Gen Z talent the chance to dive into the real world of marketing. Students worked on a live brief to create compelling campaigns for Nissan, collaborating with industry experts and gaining hands-on experience. From concept to execution, participants developed campaigns that truly resonated with their peers.
Congratulations to the winning team, who earned a fully funded Master’s scholarship. Watch the wrap-up video to see the vibrant, creative energy of the next generation of marketers in action!
#WeAreAWR #NextGenMarketers #Nissan #AWRGroup
We kicked off the first edition of AWR Academy Day - an immersive session all about leadership, communication, and connection.
Under the theme ‘Communicate with Impact,’ our leaders shared powerful insights on how communication, active listening, and authenticity drive success and collaboration.
A reminder that impactful communication is a daily commitment that builds trust, shapes decisions, and sparks innovation.
Check out the highlights from the day and see how we’re leading with purpose!
#AWRAcademyDay #CommunicateWithImpact #WeAreAWR
Congratulations to Chery UAE, proudly presented by AWR Group, on achieving a remarkable feat with four distinguished awards from Chery International!
Recognised with the Best Dealer Award, the Full-Star Outstanding Dealer Award, the Superior Service Experience Award, and the Future Ecology Award, Chery UAE has set a new benchmark in the automotive industry. This remarkable recognition highlights the strategic vision and operational excellence driving Chery UAE’s success and solidifies its leadership in the UAE market.
Well done to the entire team for this outstanding achievement!
#CheryUAE #AWRGroup #AutomotiveExcellence #WeAreAWR
On World Day for Health and Safety at Work, we look beyond policies to the everyday actions that keep our people safe - 2,550 colleagues trained, 602 audits driving nearly 5,000 corrective actions, and a TRIR that outperforms global benchmarks year after year.
This commemorative feature shines a light on our Group Health, Safety, and Environment team’s pivotal role in moving us from reactive checklists to proactive, data-driven safety leadership. Hear from Taner Cetinkaya, our Head of GHSE, on why every drill, dashboard update, and training module is a pledge to safeguard our people’s well-being.
Visit the link in bio to read the full article to see how safety has become our standard - not just today, but every day.
#WorldSafetyDay #AWRGroup #SafetyBeyondTheSurface
At AWR Group, we’re redefining what it means to put customers first - and our three Gold wins at the 10th Gulf Customer Experience Awards reflect that commitment. Recognised in CX Team of the Year, Best Use of Technology, and Best Contact Centre, we’re proud to see our passion for innovation and excellence celebrated.
Congratulations to our award-winning CX team who is doing more than simply setting the bar - they’re transforming it. With technology that elevates every customer interaction and a contact centre that’s now a true Customer Success Hub, we’re building deeper, more meaningful connections with every touchpoint.
These honours are a reminder that our journey to create extraordinary customer experiences is just getting started. We’re ready for what’s next.
#AWRGroup #CXExcellence #GoldAwards #CustomerCentric #LeadWithImpact #gcxa25 #gcxathrive
Meet our third cohort of Future Emerging Leaders Programme (FELP) participants: the ‘Pathfinders’. Eleven talented individuals from across our business are taking the first steps on a journey to redefine leadership.
FELP, our internal leadership development programme, is designed to equip the next generation of leaders with the skills, mindset, and vision to drive transformation.
Chosen for their potential to drive change and innovation, the Pathfinders will engage in immersive experiences designed to help them discover their purpose and shape their leadership mindset. With each session, they’ll unlock new ways to lead with impact - both within AWR Group and beyond.
Stay tuned as they continue to unlock their leadership potential and make their mark!
#WeAreAWR #FELP #LeadershipDevelopment #AWRGroup
Today, we take a moment to reflect on the meaningful steps we’ve taken toward a more sustainable future. While this Earth Day serves as a reflection point in our progress, it’s just one chapter in a much larger story.
Every action we take - from reducing single-use plastics to harnessing solar energy - builds toward a future where our impact is felt across generations. The numbers you see today are just a glimpse of our efforts, but they represent real, measurable change.
Through collaboration, active partnerships, and everyday actions, we’re accelerating our sustainability journey and transforming the way we work, live, and grow.
Join us in creating a sustainable tomorrow, one action at a time.
#WeAreAWR #AWRGroup #EarthDayOurWay #SustainabilityInAction
AW Rostamani Group has unveiled the world’s largest INFINITI Centre on Sheikh Zayed Road - marking a bold step forward in luxury automotive retail.
The launch event, ‘INFINITE Night Sky’, brought the brand to life through all five senses - merging fashion, fragrance, sound, taste, and interactive touchpoints into a single immersive experience.
“Sheikh Zayed Road is a symbol of Dubai’s global transformation, and we’re proud to add to its legacy with the world’s largest INFINITI Centre,” said Tom Fux, CEO of AWR Automotive. “This space is designed for today’s discerning customer, offering a personalised and sensory journey that transcends the traditional dealership model.”
“The UAE, particularly Dubai, has played an instrumental role in shaping the success story of INFINITI,” added Hussam Baghdadi, Senior Director of Arabian Automobiles. “This new Centre is our way of honouring that ambition - with a space that is immersive, intuitive, and crafted around every customer touchpoint.”
Visit the INFINITI Centre and experience the beginning of a new era in automotive retail - where luxury meets emotion, innovation, and hospitality.
@infinitidxb #AWRGroup #INFINITIExperience #AutomotiveInnovation #LuxuryRedefined
We wish you a joyous #EidAlFitr! May this special occasion bring you and your loved ones peace and prosperity. ✨
نتمنى لكم عيد فطر سعيد! أعاده الله عليكم وعلى أحبائكم بالخير والسلام.
#WeAreAWR #AWRGroup #EidMubarak
As we close this month’s tribute for International Women’s Day, we spotlight the final voices in our series - women across AWR Group accelerating action with clarity and purpose.
Their stories throughout March reflected how progress takes shape - through strategy, sustainability, creativity, and care.
Thank you to everyone who followed along. These voices remind us that action takes many forms, and the momentum we build today shapes what’s possible tomorrow.
#IWD2025 #AccelerateAction #WomenDrivingChange
This Ramadan, we honoured the spirit of the season by sharing Iftar with those who power our operations. Across our Al Quoz and Sonapur accommodations, we distributed 1,700 meals, fostering moments of unity and connection within our community.
Every meal, thoughtfully packaged in reusable lunch bags, reflected our commitment to both our people and the planet.
We are grateful to the 90+ volunteers from across our business whose dedication made this meaningful initiative possible. Your collective effort is what unites us, drives us forward, and brings our shared purpose to life.
#WeAreAWR #CommunityInAction #Ramadan2025
Together, we spark a global movement - one hour of collective action that echoes far beyond the clock. By switching off all electronics at 8:30 PM, we ignite change and light the way to a sustainable future.
Tonight, millions will come together for this simple act - but it’s the lasting impact that will define tomorrow.
Join us in being part of Earth’s biggest hour. 🌍💡
#WeAreAWR #AWRGroup #SwitchOff #EarthHour2025
The journey continues as we highlight women at AWR Group who are accelerating action and making a tangible impact across their industries. Through innovation, leadership, and commitment, they are driving change that extends beyond the workplace and leaves a lasting mark.
All month long, we’re showcasing the powerful contributions of women across our business in honour of International Women’s Day - real stories of impact, leadership, and transformation. Stay tuned as we continue to share how they’re reshaping the future, one action at a time.
#IWD2025 #AccelerateAction #WomenDrivingChange
On 11th March, we gathered over 1,200 of our operational community members from across Dubai, Abu Dhabi, and the Northern Emirates for our annual grand #Iftar celebration at the Sheikh Maktoum Hall, World Trade Centre. This special evening was a heartfelt expression of #unity, #gratitude, and shared #joy.
With a spread of traditional dishes, exciting games, and an engaging raffle draw, the event truly embodied the essence of #Ramadan.
A huge thank you to our dedicated teams for making this event possible and to our senior leadership for their words of encouragement, reminding us all of the strength of #community.
Ramadan brings us #together, and we’re grateful to continue celebrating this beautiful spirit with our people.
#WeAreAWR #RamadanCelebration #CommunitySpirit #Iftar2025
This March, in celebration of International Women’s Day, we’re shining a spotlight on women across AWR Group who are accelerating action and transforming the landscape of their industries.
Through their expertise, passion, and drive, they’re redefining what's possible and creating tangible, lasting change within our business and beyond.
As we embark on this month-long journey, we invite you to follow along and hear from the voices that are shaping our future. These are stories of ambition, impact, and relentless forward momentum.
Stay tuned as we continue to showcase how real change starts with action.
#IWD2025 #AccelerateAction #WomenDrivingChange
The #AWRLayaka cycling event wrapped up at Loop DXB, bringing together 19 enthusiastic team members on a 12-km cycling track. Building on last year’s event organised by our automotive division, this year’s ride was another great opportunity to promote fitness, teamwork, and a shared love for cycling.
Thanks to everyone who joined and made this event one to remember. Here's to many more moments of collaboration and well-being!
#WeAreAWR #AWRGroup #Cycling #TeamSpirit
Celebrating progress, driving change. Proud to spotlight Sanaa Ouahmane, CEO, AWR Mobility Services & AWR Trading, at the @gulfnews #FutureLeadersForum2025. Speaking to an audience of business leaders, policymakers, and change-makers, she shared valuable insights on women's pivotal role and the #UAE's exemplary journey in championing gender parity.
#WeAreAWR #AWRGroup #IWD2025 #WomenInLeadership
In celebration of International Women’s Day, we hosted a powerful panel discussion at AWR Group, where inspiring voices from across our business came together to #AccelerateAction. Our distinguished speakers - Wayne Beifus, Group CFO, Evren Ocal Karatuna, Director – Enterprise IT, Maitha Alfalasi, HR Specialist, and Hussain Mulla, Strategy Planning Manager - shared personal stories, insights, and actionable steps for fostering inclusion, breaking down gender stereotypes, and leading through diversity.
We were also honoured by a #keynote from Zuleikha Rizwan Sayani, a distinguished psychologist and well-being advocate, who challenged us to rethink how we approach well-being in the context of #diversity and #inclusion.
The #discussion was skilfully moderated by Jade Woodward from our Group Marketing and Communications team, ensuring a thought-provoking conversation that left us #inspired and #empowered.
At AWR Group, Accelerating Action goes beyond a theme. It reflects our daily #commitment to creating a workplace where everyone, regardless of gender or background, has the opportunity to #thrive.
@lifeworks_uae @zuleikhasayani
#WeAreAWR #InternationalWomensDay #IWD2025
On #EmployeeAppreciationDay, we celebrate our incredible people – the driving force behind every milestone! Each of you is at the heart of our journey, turning possibilities into achievements. Today and every day, we honour the passion and dedication that makes our collective success possible. 🌟
#WeAreAWR #AWRGroup #Team #Teamwork #CelebratingOurPeople #TheHeartOfOurJourney
We at AWR Group extend warm wishes to you and your loved ones for a peaceful and blessed Holy Month. 🌙
Ramadan Kareem!
رمضان كريم! أعاده الله عليكم وعلى أحبتكم بالخير واليمن والبركات. 🌙
#WeAreAWR #AWRGroup #RamadanKareem #HolyMonth
An incredible conclusion to the #AWRLayaka Season 3 Cricket Tournament. Over five Sundays, 24 teams and more than 400 players came together to celebrate the spirit of cricket and teamwork. Thank you to every player and team who brought their best game to the field and made this tournament a success.
Congratulations to DIC Challengers (AWR Logistics) for being crowned champions, with SHIFT Abu Dhabi as runners-up! 🏆
#WeAreAWR #AWRGroup #CricketTournament #TeamSpirit
#Language carries our #heritage, shapes our #identity, and forges #connections across #generations. It bridges our past and future, uniting us through the stories we share.
On International Mother Language Day, we celebrate the many languages spoken across our business - the #voices that enrich our #culture, strengthen our #community, and drive us forward. Because at #AWRGroup, our #diversity empowers our #future.
Join us in celebrating the languages that unite us.
#WeAreAWR #InternationalMotherLanguageDay
At AWR Group, we believe love is demonstrated through action - by protecting what truly matters. As part of our ongoing #ProtectWhatYouLove initiative, 30 of our people from across the business united to make a tangible difference.
In collaboration with Companies for Good and Dubai Municipality, we spent two hours cleaning our community, successfully collecting 38kg of waste. Beyond an effort, our initiative was a powerful expression of our commitment to the planet and the strength found in coming together for meaningful change.
Because protecting our environment starts with us.
#WeAreAWR #Teamwork #CommunityImpact #EnrichingCommunities
As the Lantern Festival marks the close of the Lunar New Year celebrations, we at #AWRGroup extend our best wishes to our valued partners, colleagues, and friends!
May this festival bring #inspiration, #success, and continued #growth to all.
#ChineseLanternFestival #LunarNewYear
On this #NationalEnvironmentDay, AWR Group proudly stands with the #UAE in its mission to protect our natural heritage and build a sustainable future. As a business rooted in the community, sustainability lies at the heart of everything we do, and our initiatives reflect this commitment.
From reducing single-use plastics through our "Drop It" campaign to harnessing solar energy, recycling millions of litres of water, and planting Ghaf trees to combat desertification, we are actively working to minimise our environmental impact. Our local reforestation projects, clean-up drives, and focus on renewable energy further demonstrate our dedication to preserving the environment while empowering communities.
Today serves as a powerful reminder that sustainability is not just a goal—it’s a shared responsibility. As we reflect on these efforts, we remain committed to exploring new ways to reduce our environmental impact, support our communities, and build a greener future for generations to come, together. 🌍🌱
#WeAreAWR #AWRGroup
AWR Group wishes all our valued partners, colleagues, and friends a joyous and prosperous Chinese New Year 2025!
May this Year of the Snake bring success, happiness, health, and new opportunities to all.
#WeareAWR #chinesenewyear #yearofthesnake #newopportunities
As the official distributor of #ZEEKR in the #GCC, we proudly joined forces with the premium EV brand at the World Future Energy Summit 2025 in Abu Dhabi, showcasing our shared commitment to driving sustainable mobility in the region.
ZEEKR showcased its cutting-edge 001 and X models, offering test drives and exclusive offers, while highlighting its dedication to supporting the UAE’s Net Zero ambitions and driving the clean energy transition.
As Roberto Colucci, Director of Electric Mobility at ZEEKR AWR, stated: “Our participation in the World Future Energy Summit in Abu Dhabi is a testament to ZEEKR AWR’s commitment to accelerating sustainable mobility. This exhibition is pivotal for exchanging ideas, fostering partnerships, and contributing to the UAE’s bold ambitions for clean energy and innovation.”
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